Interactive Producer, Creative Services
Redwood City, Ca, Us
• Led design and development of W³ award-winning and Webby nominated EA Daily Deals Web App & Android Widget including UI, UX, and functional specs. Managed launch and optimized ROI of the live service product reaching 50MM+ users with a 20% CTR and 9% conversion rate.• Spearheaded marketing campaigns to promote game launches and sales for well-known franchises including Tiger Woods, The Sims, Monopoly, The Simpsons, Need For Speed, World Series of Poker, Madden Football, and FIFA Soccer.• Managed a team of copywriters, designers, and developers to execute worldwide web and mobile marketing programs contributing to departmental and organizational goals, and ensuring that the strategy and vision of the company is understood by the team.• Experience working with and integrating APIs for third-party ESPs, Ad-Servers, App SDKs, Analytics, and CMS platforms including Wordpress, CheetahMail, Omniture, Vignette, Google, and Brightcove.