Throughout the recruitment process, I was genuinely impressed by the company, the people, and the leadership style. I’m truly excited to be part of the team and look forward to contribute to future growth with my full passion and dedication.

The business unexpectedly filed for bankruptcy during my second week. However my responsibility as Marketing Manager would have been shaping the communications and advertising strategies, leading PR efforts, and overseeing all facets of digital, social media and offline marketing.

LEADERSHIPPassionate Team Manager for a team within the "Brand Strategy" department at a digital media agency.Coaching and developing my team members within digital media marketing, conducting direct reports to ensure high performance and professional growth. Planning and conducting salary and development discussions, focusing on individual growth and overall team success. With a leadership style centered on building trust, motivating teams to collectively pursue overarching business objectives.LECTURERDeliver lectures and educations within digital marketing and social media at prestigious institutions such as Berghs School Of Communication, Breakit and Resumé Akademi.CLIENT MANAGEMENT & RELATIONSClient Manager for the agency´s largest and most prestigious clients, such as BMW, AMEX, British American Tobacco and Carmex. Ensuring high-quality deliveries and results to drive business growth for both client and agency. Leading cross-functional teams as well as building trust and long lasting relationships with client stakeholders. MARKETING STRATEGY AND PROJECT MANAGEMENTLeading cross-functional teams or independently creating and implementing data-driven, 360-marketing strategies, campaign launches and always-on communication across all paid and owned channels for both brand awareness and conversion objectives.DIGITAL ADVERTISING Strategic and operational management of advertising campaigns, including strategy and ad performance across digital platforms.ANALYSIS AND DATAData-driven analysis and improvement of relevant KPIs to maximize ROI and ensure business growth for both clients and the agency.

CLIENT MANAGEMENT & RELATIONSClient Manager for the agency´s largest and most prestigious clients, such as BMW, AMEX, British American Tobacco and Carmex. Ensuring high-quality deliveries and results to drive business growth for both client and agency. Leading cross-functional teams as well as building trust and long lasting relationships with client stakeholders. MARKETING STRATEGY AND PROJECT MANAGEMENTLeading cross-functional teams or independently creating and implementing data-driven, 360-marketing strategies, campaign launches and always-on communication across all paid and owned channels for both brand awareness and conversion objectives.DIGITAL ADVERTISING Strategic and operational management of advertising campaigns, including strategy and ad performance across digital platforms.CONTENT MANAGEMENTLeading cross-functional teams through the full process of content creation; creative concepts, film and photo productions, graphic design and deliverables for both paid and owned channels.ANALYSIS AND DATAData-driven analysis and improvement of relevant KPIs to maximize ROI and ensure business growth for both clients and the agency.

MEDIA & COMMUNICATIONSResponsible for all marketing, paid media as well as all internal and external communications for the Swedish market for one of the largest fashion chains in the Nordics, with 80+ retail stores and e-commerce.CAMPAIGN- & PROJECT MANAGEMENTManaging campaigns, strategy and content assets across all paid and owned channels, as well as retail stores, to ensure a coherent 360-degree communication across all touchpoints. MARKETING BUDGETBudget planning and driving a complex media budget.INFLUENCER MARKETING & AFFILIATEInitiator of influencer & affiliate marketing initiatives as well building these marketing efforts from scratch.EXTERNAL AGENCY MANAGEMENTSetting requirements, agency negotiation and acting as the point of contact for external agencies. (Media, PR, influencer, affiliate and event).KPIsAnalyzing, optimizing, and enhancing relevant KPIs. Brand tracking and campaign evaluation.PRESS CONTACT / PRServing as the press contact for Sweden, responsible for product PR and crafting press releases.EVENT PROJECT MANAGEMENTProject managing events and sponsorships from start to finish as the only point of contact (e.g., Let's Dance, Blog Awards, store launches, and press events).INTERNAL COMMUNICATIONSManaging internal communications for 80+ physical stores including campaign communication, proof reading and project management as well as logistics of all POS material.

- Marketing Manager for small B2B IT-company- Rebranding strategy and implementation- POS-materials creation- Event management- Website management- Newsletter management - Press releases