European Marketing Manager
CurrentCommunication:- new website focusing on sustainable packaging: www.mygreenpackaging.com- marketing automation strategy & tool set-up- new corporate website development (boosted organic MQL up to 700% at EU level)- SEO campaign (has generated a ROI of 600%)- SEA campaigns (are generated a paid MQL's growth of 70%+) - Account Based Marketing implementation (ABM)- direct marketing campaigns- social media campaigns management- social media editorial & content planning definition- develop & update product & corporate literature- creation of new product presentation kits- supervision & follow-up of trade-shows (28+ /year across EU)- supervision of webshop creation & promotional activitiesProducts & Markets:- member of the Green Packaging task force- identification of new markets opportunities / products application / green packaging - new product range definition (with NPD team) & introduction- market trends follow-up- markets & products knowldge exchange across european entities - chairman of european sectors meeting (Food & Beverages / Chemicals)