I am a passionate leader with a proven ability to grow lifestyle brands and businesses across wholesale, e-commerce and retail channels. My experience spans strategic growth initiatives and turnarounds, leveraging a deep understanding of brand building, sales leadership, product development and financial management.In my current role I lead Viking’s global brand transformation, shaping it into a premium lifestyle brand. The strategy balances building brand equity with a decisive commitment to the industry’s much-needed sustainable transition.In the past I held roles as CEO, CCO and Brand Director in which I have been involved in 20+ international lifestyle brands. I thrive as a hands-on leader and have a proven ability to: ► Lead teams ► Grow lifestyle brands ► Develop new business opportunitiesI hold an Executive MBA in general management and a M.Sc. in computer science. Most recently, I’ve obtained a Digital Marketing Certificate from Wharton Business School.Outside of work, you’ll find me spending time with my family, enjoying conversations over black coffee, running the roads of Copenhagen or taking a break with a podcast or a good book.
Listed skills include Business Strategy, Management, Strategy, Retail, and 45 others.