Ulrik Schultz

Ulrik Schultz Email and Phone Number

CCO at Viking Footwear | Brand Management | 15+ Years of Sports and Fashion Industry Experience @ Viking Footwear
Ulrik Schultz's Location
Copenhagen, Capital Region of Denmark, Denmark, Denmark
Ulrik Schultz's Contact Details

Ulrik Schultz personal email

About Ulrik Schultz

I am a passionate leader with a proven ability to grow lifestyle brands and businesses across wholesale, e-commerce and retail channels. My experience spans strategic growth initiatives and turnarounds, leveraging a deep understanding of brand building, sales leadership, product development and financial management.In my current role I lead Viking’s global brand transformation, shaping it into a premium lifestyle brand. The strategy balances building brand equity with a decisive commitment to the industry’s much-needed sustainable transition.In the past I held roles as CEO, CCO and Brand Director in which I have been involved in 20+ international lifestyle brands. I thrive as a hands-on leader and have a proven ability to: ► Lead teams ► Grow lifestyle brands ► Develop new business opportunitiesI hold an Executive MBA in general management and a M.Sc. in computer science. Most recently, I’ve obtained a Digital Marketing Certificate from Wharton Business School.Outside of work, you’ll find me spending time with my family, enjoying conversations over black coffee, running the roads of Copenhagen or taking a break with a podcast or a good book.

Ulrik Schultz's Current Company Details
Viking Footwear

Viking Footwear

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CCO at Viking Footwear | Brand Management | 15+ Years of Sports and Fashion Industry Experience
Ulrik Schultz Work Experience Details
  • Viking Footwear
    Chief Commercial Officer (Cco)
    Viking Footwear Oct 2022 - Present
    Oslo, No
    Viking is a leading Norwegian lifestyle brand founded in 1920 and currently sells to more than 20 international markets. I lead the global brand, marketing and sustainability initiatives and oversee new consumer-driven business growth projects.
  • Pyk Copenhagen
    Co-Founder And Ceo
    Pyk Copenhagen Jan 2020 - Jun 2022
    E-commerce startup. Industry challenger in the space of high-quality footwear for children. We build an e-commerce platform and a unique made-to-order production system. It allows consumers to design their own unique shoes, have them delivered in 10 days and reduce overproduction.Pyk was mentioned as a top 20 new e-commerce startup in 2021 by the Danish Chamber of Commerce.
  • Copenhagen Cutlery A/S
    Board Member
    Copenhagen Cutlery A/S Mar 2015 - Sep 2020
    Copenhagen Cutlery A/S was founded as an e-commerce company selling cutlery to consumers all over Europe. Later the company emerged as the creator of the Table Noir brand designing unique table settings in collaboration with world-recognized restaurants.
  • Bundgaard Shoes
    Ceo & Brand Director
    Bundgaard Shoes Oct 2012 - Dec 2019
    Danish heritage brand specialized in children's shoes. Led a highly skilled team through a turnaround, brand re-positioning and market expansion in Northern Europe
  • Bonvita Footwear Company
    Ceo And Co-Owner
    Bonvita Footwear Company Jan 2016 - Aug 2019
    København Ø, Capital Region, Dk
    A private company acting as a partner for global footwear brands and is the owner of the Bundgaard trademark. In the role of CEO, I looked after the business with special emphasis on growing Bundgaard’s commercial activities in Europe.
  • Purebaby
    Board Member
    Purebaby Mar 2016 - Jul 2017
    København Ø, Dk
    Purebaby is a Danish retailer (two stores in Copenhagen and an e-commerce store) specialized in organic and sustainable apparel for children. Purebaby was sold in July 2017.
  • Nordic Footwear Company
    Ceo
    Nordic Footwear Company Jan 2013 - Dec 2015
    A private company that owns Danish comfort footwear trademarks and acts as a partner for global footwear brands in Scandinavia. As CEO the role was the shape the brand portfolio and develop brand- and go-to-market strategies together with the commercial teams. I had special emphasis on commercial activities, product development and e-commerce initiatives.
  • Bonvita Footwear Company
    Ceo & Brand Manager
    Bonvita Footwear Company Jan 2009 - Dec 2012
    København Ø, Capital Region, Dk
    I was overseeing the business, the performance of the brands and the culture with special emphasis on the commercial teams and building the capabilities of the back-office to fit future growth. I was the brand manager and commercial lead of Vans, K-Swiss, Sperry-Topsider and Keds. With hard work and some luck, we managed to grow the business 60% in the years following the financial crisis.
  • Bonvita Footwear Company
    Coo
    Bonvita Footwear Company May 2006 - Dec 2008
    København Ø, Capital Region, Dk
    A private company that sells and markets a portfolio of global footwear brands. Bonvita offers these brands a local presence in Scandinavia acting as a partner in brand management, wholesale, trade marketing, supply chain and finance. The main brands were Vans, Merrell, Keds, Sperry-Topsider, Wolverine and K-Swiss.I looked after the day-to-day operation and led a restructuring of the organization, business processes and systems and build a performing team to enable future growth.
  • Copenhagen Business School
    External Teacher
    Copenhagen Business School Jan 2007 - Dec 2011
    Frederiksberg, Dk
    External teacher at the Diploma Programme (HD 2. del) in Business Administration and Supply Chain Management.
  • Post Danmark
    Project Manager
    Post Danmark Jul 2002 - Apr 2006
    København S, Dk
    In a business unit responsible for the company’s SAP implementation. I participated in various strategic supply chain projects and led an SAP project team of 15 consultants working on business process development, requirement specification and change management.
  • Post Danmark
    Business Consultant
    Post Danmark Mar 1998 - Jun 2002
    København S, Dk
    In a business unit responsible for planning and execution of truck transports (1.100 employees and €150M budget). I participated in various improvement projects related to process development, lean implementation, route optimization and IT-implementation. Part-time from 2000 to 2002 during my B.Sc. studies.

Ulrik Schultz Skills

Business Strategy Management Strategy Retail Supply Chain Management Marketing Strategy Change Management Footwear Negotiation Apparel Fashion Brand Management Leadership Wholesale Sales Management Project Management Shoes Project Planning Business Development E Commerce Triathlon Lifestyle Brands Nordic Markets Key Account Relations Trade Marketing Sponsorship Public Relations People Management Recruiting P&l Financial Management Hedging Board Of Directors Reporting Consumer Goods Brand Development Entrepreneurship Produktudvikling Salg International Sales Sales Product Development Social Media Business To Business Strategic Planning Product Management Merchandising Marketing Customer Service Management Consulting Marketing Management

Ulrik Schultz Education Details

  • Henley Business School
    Henley Business School
    General Management
  • Copenhagen Business School
    Copenhagen Business School
    Business Administration And Computer Science
  • Copenhagen Business School
    Copenhagen Business School
    Business Administration And Computer Science
  • Kildegård Gymnasium
    Kildegård Gymnasium
    Mathematics

Frequently Asked Questions about Ulrik Schultz

What company does Ulrik Schultz work for?

Ulrik Schultz works for Viking Footwear

What is Ulrik Schultz's role at the current company?

Ulrik Schultz's current role is CCO at Viking Footwear | Brand Management | 15+ Years of Sports and Fashion Industry Experience.

What is Ulrik Schultz's email address?

Ulrik Schultz's email address is ul****@****ail.com

What schools did Ulrik Schultz attend?

Ulrik Schultz attended Henley Business School, Copenhagen Business School, Copenhagen Business School, Kildegård Gymnasium.

What are some of Ulrik Schultz's interests?

Ulrik Schultz has interest in New York, Entrepreneurship, Education, Art, High Performing Teams And Networking, Board Governance, Ideas And Innovations, Family And Friends, Ironman Finisher, Age Group Triathlete.

What skills is Ulrik Schultz known for?

Ulrik Schultz has skills like Business Strategy, Management, Strategy, Retail, Supply Chain Management, Marketing Strategy, Change Management, Footwear, Negotiation, Apparel, Fashion, Brand Management.

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