Götessons Design Group is a market-leading interior group developing and manufacturing functional products and solutions for work environments, public spaces and the hospitality industry, distributed via four core brands: Götessons, Akustikmiljö, David Design and Scan Sørlie. In February 2024, Götessons Design Group acquired Norco Interior, the market-leading interior design group with presence in the Nordic region as well as Central and Eastern Europe. The combined group thereby sum to SEK 1.4 billion with approximately 550 employees. The majority owner is Accent Equity.

Sushi Yama, founded in 2008, is the leading sushi restaurant chain in the Nordics with 43 restaurants across Sweden. The restaurants serve high-quality sushi in an inviting atmosphere with a strong focus on sustainability and customer service. The company has always strived to be in the forefront when it comes to sustainability and received the ”Pioneer of the Year Award” from Aquaculture Stewardship Council in 2019. Sushi Yama is the first sushi chain in the Nordics to certify all its restaurants to serve ASC and MSC certified products to its customers. The majority owner is Litorina.

Sjöson is an investment management firm based in Western Sweden focusing on real estate development, industrial and technology companies, as well as companies in the food and beverage industry. We inject pride, courage, enthusiasm, commitment, knowledge, and capital into businesses through long-term, active ownership. The Sjöson family consists of Aroma Frukt & Grönt, Sjömat Group, Westpipe Welding, Tooltec, 2ctrl, ALWA, Bright Living, and Milega, as well as a range of residential and urban development projects in southwestern Sweden.

CEO, Head of Division and co-owner of Sjöson Food & Beverage, a subsidiary to Sjöson.Sjöson F&B forges long-lasting partnerships through acquisition together with mindful cultivation and creation of organic growth in entrepreneurial food & beverage producing companies, instilling in the process senses of pride, courage, passion and focus. We are proud majority owners of AB Sjömat Skandinavien, Savolax, Fiskgrossisten i Lysekil, Aroma Frukt & Grönt and Samtransport i Väst.

Industrial Advisor for private equity firms, such as EQT, management consultant companies and consumer retail companies (international and national)Advisory board positions within Consumer Retail and Food & BeverageInterim Management, Head of Division, The Bishops Arms at Elite Hotels of Sweden AB. Jan 2018 -Oct. 2019. 41 gastropubs and 7 Hotel Bishops Arms. Turnover mSEK 560. P&L responsibility. Strategy, brand positioning, concept development, expansion, M&A, organizational structure, general management etc.Business Strategy and Concept Developments, samples of projects as Senior Consultant:- Sales strategy and new concept developments for international entertainment company - Strategy development for international consumer retail company- Business plan development for global multi-brand food service franchisor - Structure capital development for global food service company

Norco Interior is one of the leading retail store companies in the Nordic region and Central and Eastern Europe. Norco sell, manufacture and supply customer-unique interior concepts. Norco Interior delivers high-standard solutions that can serve large international customers with global footprints in both retail, foodservice and the hospitality industry. The group employs approx. 350 persons and has an annual turnover of around 85 MEur. In February 2024 the company was acquired by Götessons Design Group, in both companies the majority owner is Accent Equity.

Founded in 2010, Jungle Juice Bar is a smoothie bar chain specializing in fresh, healthy smoothies and juices made to order 100% free from additives and sugar as well as climate friendly. Part of Vaaka Partner's investment portfolio.

The leading hotel chain in the Nordics with 230 hotels in 8 markets, 13 000 employees, turnover of MSEK 12 000.Scandic Food & Beverage corresponds to 35% of total turnover (over SEK 4 billion) and is one of the largest Food Service businesses in the Nordics. Part of Group Management Team and shared P&L responsibility in matrix organization. In my role I had the overall leading role for the strategic development of the Food & Beverage business incl. concept and operational developments. The Food & Beverage function includes conference and banqueting, breakfast, restaurants, bars and Scandic shops. I have, jointly with the Nordic Food & Beverage team, driven a process of transformation of Scandic’s Food & Beverage business in our aim towards full potential. Some of the accomplishments were:- All time high performance levels in both revenues, departmental profits as well as positive guest experiences - Scandic Hotels as the exclusive operating partner for the Nordic region of Jamie Oliver’s successful international restaurant brand, Jamie’s Italian- Development of the new Nordic multi-unit concept Köksbaren for roadside hotels, today located in 16 hotels in the Nordic region (finalist in the category: 'This year's innovator' at the Swedish Restaurant gala in 2014)

Subsidiary of LRF. Resigned due to competing business with Scandic Hotels

The leading full service fitness chain in the Nordics with privately owned centers. I had the overall strategic and operational responsibility for the management and development of:- SATS Brand and Concept- Marketing and Communications- Products (Group training products and Personal training), Retail and Service offerings- Development of new sales channelsI was part of Nordic Group Management team and managing 4 direct reporting managers and in total 23 within the function. During my period we:- Launched new digital tools for the Nordic region - Developed a new Nordic communications strategy- Launched the successful Nordic sales campaign/tool “SATS YOU”- Partnered with the fresh juice and smoothie bar concept Squeezed Up

Business and Concept Developments, Strategic Planning, Interim Management; with primary focus on the Food Service Industry.Samples of completed projects: - Interim Business Area Manager for Fazer Food Services (9 months)- Business plan, Expansion Strategy, Marketing Strategy and marketing function developments for O'Learys Trademark- New concept development and master roll-out plan, Convini (platform for further international expansion)

The leading branded coffee shop chain in the Nordics with 100% company owned stores and own bakery operations.During my period as CEO I focused on re-structuring the company laying a platform for enabling further extensive expansion. We increased turnover and EBITDA level (both +30%) during expansion of 35 new stores. In 2009 Espresso House was ranked on top-10-list of Europe’s fastest growing branded coffee shop chains and on top-10-list of Sweden’s largest chains within the fast food and café sector. In 2014 Espresso House was selected the Best Coffee Shop Concept by Allegra Strategies.

SSP is Europe and Asia's leading dedicated operator of food and beverage brands in travel and leisure locations in 32 countries. SSP operates restaurants, bars, cafés, food courts and convenience stores in airports, train stations, motorway service stations, retail parks, conference centers and other leisure locations. I was part of the Swedish management team and representative for the Nordic Marketing Team within SSP International. Managing a team of six managers my work included: - Positioning and promotion of the SSP brand- New concept developments, portfolio and brand management (SSP brands and international franchise brands)- Marketing strategy, developing and providing sales support- Business intelligence, tender processes, developing the company’s communications platform etc. I was given SSP International award “In recognition of Excellence” for the successful development and launch of a new sales incentive program, Operation Booster, and was selected for the International Talent Management Program. We launched a number of new concepts and brands, among them "Street Food", a bespoke chain concept developed jointly with the internationally renowned chef Marcus Samuelsson.

SSP is Europe and Asia's leading dedicated operator of food and beverage brands in travel and leisure locations in 32 countries. The role included P&L responsibility for the operations management of Stockholm-Arlanda Airport; the largest and most profitable sector of operations within SSP Sweden. Responsibility for +450 employees whereof 5 direct reporting managers and included 25 sales outlets (cafés, bars, restaurants, kiosks, deli stores) as well as lounge and conferencing operations with accompanying back of house operations. The work entailed:- Operations Management- Executing the SSP strategic plan and securing future operations incl tender processes- New concept developments and brand management- Project management in construction projects- Optimizing operations and operational efficiency - Client relationsDuring my period we managed to secure the majority of the new contracts on the new Pier F and launched a number of international franchise brands and SSP brands as well as bespoke new concepts such as GRENOLI, Scandinavian Tapas Bar, A-bar etc.

CLR Partner is a consulting company specialized on the Food Service and Food Retail Industries. CLR carries out projects for both national and international enterprises. The work involved assuming overall responsibility for the projects. Project samples:- Business and market analysis, incl trend watching- Development of information memoranda and business strategies- Identifying industrial partners for clients- Business and concept developments- Development of structure capital (concept and operations manuals, customized training programs)- Training coach- Interim assignment being detached as controller and operations management support for turn-around case

SSP is Europe and Asia's leading dedicated operator of food and beverage brands in travel and leisure locations in 32 countries.The position included:- Analysis of existing operations and future concepts and solutions- Projections and follow-up of investments- Assisting operations managers and department heads with analyses and tools- Development of decision bases in the form of menu and product range analyses- Product projections- Budget estimations and annual reporting- Contributing to improving efficiency in administrative work

Restaurant Manager in parallel with my university studies at Handelshögskolan in Gothenburg