Business Developer B2B, B2C - Brand Manager, Marketing Manager
Stockholm, Sweden
At Danske Bank, I had several positions within the Business Development, Communication och Marketing Departments. Business Developer, Marketing ManagerI managed the marketing, sales and brand development in the Nordic organization. Together with Product Management and the Business Units, I developed strategies and concepts to create a more digital customer communication and experience. My tasks included sales and marketing planning, team management, campaigns, market insights, sales concepts, brand development and external communication. My latest campaign “Head start” received international attention and awards. I was also part of the global brand team, the Swish comminication team and advised the Swedish management regarding brand matters.Brand ManagerResponsible for development of the Danske Bank’s brand on the Swedish market. That included development of a new brand platform and CVI, succesfull positioning campaigns in several channels from TVC to DM and internal living the brand project. CSR ManagerResponsible for Danske Bank's efforts within CSR, including joint bankinginitiatives, stakeholder management and PR. During that time we for example launched several initiative within Financial Literacy. Social MediaResponsible for Danske Bank’s Social Media strategy in Sweden. Some of my tasks was to launch our Facebook page, monitor and plan our Social Media presence, manage customer reactions and educate our advisors in how to use Social Media as a tool for business interaction and preparation. Project ManagerI was also a Strategic Project Manager for sales leads and positioning campaigns in Sweden. As Project Manager I was responsible for the entire chain, from preparation of the project description, briefing of agencies, channel strategy for implementation and follow up. In theese projects I worked with DM / DR, print, TVC, newsletters, web, social media and TM.