In my role as CMO at NGS Group, I am leading the digital marketing and sales efforts within our six subsidiaries. By developing innovative strategies and campaigns, I contribute to the overall growth of the business. As a member of the Group Management Team, I collaborate with cross-functional teams to drive success in a hybrid work environment.

Leading the strategic and operational work at the 10 people strong Marketing department. Member of the Sales & Marketing leadership team.

Marketing Strategist at Vasakronan. Evolving our marketing strategy to meet the needs of the modern office tenant. How to attract new and existing employees to the office is key for many companies. Our offer, our messages and marketing tools must constantly be adapted to respond to this. Leading this interesting work is the core of my work.

Toghether with engaged marketing specialists and in close cooperation with the communication department I was resposible for developing the marketing av brand experience at Lowell Sweden. I had the great opportunity to develop my team and change management skills while building a successful digital sales department. A focus area was to increase knowledge about indebtedness through articles, surveys PR and information. I initiated (and worked day-to-day with) the Inbound Marketing process, implementation of Hubspot, Marketing Automation and Account Based Marketing – initiatives that together generated leads and increased customer loyalty. Within my area of responsibility was also to develop our SEO, digital marketing strategy, social media presence and advertisement.

I had a cross functional roll where I, in close cooperation with Product Management, Sales and the management team manage the work to create and communicate the best telecom solutions. My tasks was to lead and develop the Go-to-market strategy, manage product launches, lead the customer segmentation work, create and implement more automatic and digital sales process and improve the customer communication. My mission was to increase the customer experience and sales results.

At Danske Bank, I had several positions within the Business Development, Communication och Marketing Departments. Business Developer, Marketing ManagerI managed the marketing, sales and brand development in the Nordic organization. Together with Product Management and the Business Units, I developed strategies and concepts to create a more digital customer communication and experience. My tasks included sales and marketing planning, team management, campaigns, market insights, sales concepts, brand development and external communication. My latest campaign “Head start” received international attention and awards. I was also part of the global brand team, the Swish comminication team and advised the Swedish management regarding brand matters.Brand ManagerResponsible for development of the Danske Bank’s brand on the Swedish market. That included development of a new brand platform and CVI, succesfull positioning campaigns in several channels from TVC to DM and internal living the brand project. CSR ManagerResponsible for Danske Bank's efforts within CSR, including joint bankinginitiatives, stakeholder management and PR. During that time we for example launched several initiative within Financial Literacy. Social MediaResponsible for Danske Bank’s Social Media strategy in Sweden. Some of my tasks was to launch our Facebook page, monitor and plan our Social Media presence, manage customer reactions and educate our advisors in how to use Social Media as a tool for business interaction and preparation. Project ManagerI was also a Strategic Project Manager for sales leads and positioning campaigns in Sweden. As Project Manager I was responsible for the entire chain, from preparation of the project description, briefing of agencies, channel strategy for implementation and follow up. In theese projects I worked with DM / DR, print, TVC, newsletters, web, social media and TM.

I worked as a Project Manager for marketing projects and campaigns. I was highly involved in our brand position work where we successfully built Poolia's brand through TVC and other important channels. I also worked closely with the sales organization to plan, implement and follow up sales campaigns. The role included: to develop sales processes, enthuse the sales representatives and to run sales leads campaigns. I was also ad manager with responsibility for all job advertisements in newspapers and websites and event manager.