My main mission is to transform Tierp Arena from a pure motorsports arena into a versatile venue for various events, where we can offer a wide range of opportunities, from large-scale public events to conferences, exhibitions, and concerts.As the marketing manager, I have taken on the responsibility to initiate and lead marketing development projects, while coordinating and planning various events in close collaboration with the company management. In my role as marketing manager, I play a central role in leading, strengthening, and developing Tierp Arena's marketing communication. Through our new communication strategy and our customer promise, we deliver care and make a difference. We can see clear results of our efforts; in a short time, the arena's standard has been raised, and the variety of event types has significantly increased. Interest from organizers, motorsports organizations, and authorities has increased markedly. The goal is to strengthen the arena's position and brand through an effective communication plan, design a robust business plan with clear business areas to continue our successful journey towards becoming a leading event arena.

o Launched new H&M store program, where testing and evaluation achieved business goalso Ensured successful implementations/lessons learned and set the strategic agenda for global rollouto Reported financial results and outcomes which have shown positive initial tendencies achieved in all the test stores

o Implemented a new pilot program for 30+ stores in Europe and China, enabling a fast, sustainable and cost-effective way to update parts of H&M's store portfolioo Presented the result, with improved investment level and profitability to the company managemento Led a team of 9 direct reporting specialists across work areas such as assortment and allocation, construction and design, communications, visual presentation, and store operations

o As marketing manager, I had staff responsibility for the marketing team and responsible for marketing plan and budget (approx. +50 million USD per annum) in Nord Americao Driving Brand awareness, through building brand loyalty, trust and brand loveo Responsible to implement Media Strategies and Marketing Campaigns in accordance with global guidelines supporting local market needs in North Americao Activating selling and support linked activities in collaboration with the local sales organization and according to the commercial planningo Maximizing profitability through efficient negotiations with external partners through media planning, financial and cost follow-upo Leading the marketing team (13 direct reports) according to H&M values, execute recruiting, training, developing and succession planning

Som marknadschef hade huvudansvar för hela marknadsplanen, alla media köp och finansiellt ansvar för marknads budgeten för hela Storbritannien och Irland (>>10 Milj GBP est budget per år). Ansvarade för alla marknadsföringskampanjer och media strategiska beslut enlighet globala riktlinjer som stödde lokala marknadsbehov i England och Irland. Aktiverade sälj- och support anknutna aktiviteter i samarbete med den lokala säljorganisationen och enligt den kommersiella planen. Ledde 9 direkt rapporterande personer i marknads teamet enligt H&M:s värderingar, genomförde rekrytering, utbildning, utveckling och succession planering. Ansvarade för den expansiva marknadsföring planen för utrullningen av alla butiker i Storbritannien och Irland (från ca 50 till +200 butiker) och nya marknader som Irland & Sydafrika