As Digital Marketing Director, I am tasked with establishing a marketing function with a focus on digital media. With a dedicated team, our aim is to strengthen brands, ultimately driving even better results in the future. Together, we will leverage innovative digital strategies to enhance brand visibility, engagement, and overall market impact

Responsible for formulating brand and marketing strategies in line with the division's overall business strategies. The role involves working with strategic questions pertaining to the Onspot brand, along with operational elements which advance the brand in the right direction.

Create a dedicated organization for the Distributor Sales Channel. Create Marketing and Sales plans and execute them. Making sure the correct staff is in place (including hiring). Develope organization and ways of working. Member of the Board of the company.

Brand Manager for Onspot; automatic snow chains for trucks, rescue vehicles and busses.The mission is to ensure the continued development and success of the brand on a global level. It has been active since 1977 and is the market leader and driver in its segment.Responsible for the Brand Book and the Visual Guidelines.Creating marketing content for different channels and campaigns.Inbound Marketing methodology was implemented in 2016 and I have been heavily involved in the development phase. Responsible for the International section of the website (www.onspot.com)

Appointed by the Division Director to create a new organization focusing on the sales of Onspot. The organization's goal is to develop and increase sales in the long-term perspective. This will be achieved by developing existing customer segments and channels. At the same time, new segments and markets are identified and created.After I created a business plan, I now have anorganization with staff in France, Germany, Denmark and Norway. They report directly to me.We support existing sales organizations. Both our own and also our distributors and partners world-wide. We create, develop and manage new customer categories. Develops and ensures quality in internal sales systems and procedures.We cover all geographical areas of the world except North America (where we have a local company and organization).Main market is Europe, particularly the areas that are cold with snow and ice. Japan is also one of our major markets.

Responsible for sales and developement of truck retailers in Sweden. Volvo and Scania retailers, Mercedes-Benz, MAN & DAF distributors. Creating new business oportunities and maintaining current business. Responsible for the Finish market.Developing VBG Shop In Shop retail solutions.

Datavara is manufacturing the third largest Payroll system in Sweden, known as Crona Lön. Direct sales to end users (B2B)through telephone contact and visits. Projectmanaging company attendance at exibitions.

The operational part consisted of the responsibility for daily operations, management of existing leases, machinery and fixed asset maintenance, services. New investments and divestments. Internal and external security. The chain consisted of, as most , 56 units and two administrative offices.In the Human Resource Manager role I was responsible for the personnel department's functionality, that we followed the prevailing laws and agreements.Performed central wage negotiations. Procurement of Occupational Health. Rehabilitation , MBL negotiations and efforts to comply with the Work LegislationWe had about 350 employees

Region with a total of 14 stores. Budgeting, performance management, campaign tracking, store display, human resources and performance reviews.Member of the company's management team.

Store Manager with full responsibility for the store´s performance.Budgeting of sales, costs, and local advertising. Full personnel responsibility including recruitment and performance review. During my years I improved the annual results from negative 200 000 SEK to positive 450 000 SEK