Ulrike Seminati Email & Phone Number

Zurich, Switzerland

Zürich Area, Switzerland

After 23 years in the corporate world, I decided to make a leap of faith and went on the most intense growth journey of my whole career by adding systemic value-oriented coaching, transformational coaching and NLP techniques to my personal portfolio. Today I combine some of the most advanced self-development techniques with my vast experience as a senior corporate communications executive to enable leaders to lead through transformation with ease and to cultivate excellence, trust, and buy-in regardless of the magnitude of challenges encountered.COACHING & TRAININGToday, leadership is synonymous with change and the imperative for leaders to become impactful change agents has never been more pressing. However, approximately 70% of people globally resist change. If you want your leaders to master how to bring these people on board by harnessing their strengths instead of diminishing their motivation you have come to the right place. I offer tailor-made solutions for companies and teams who want to increase collaboration, engagement, and performance in a volatile and hybrid environment. CONSULTINGBringing in over 20 years of extensive intercultural experience both in large corporations such as Daimler AG or Syngenta as well as in medium-sized companies such as Acino or the TV channel Arte I quickly drive forward your most complex communications projects. During my 23+ year-long career in the corporate world, I have designed award-winning engagement, communication, and leadership programs. Adding on my own experience as a C-level, I help your organization to make your change, brand, culture, and leadership goals a reality.👉 Get on a quick call! https://ulrikeseminati.youcanbook.me👉 Find out more: https://ulrikeseminati.com

Zurich, Switzerland

Teaching and lecturing on intercultural communication for the MSc program.

Zürich Und Umgebung, Schweiz

After 7 years and a wonderful development curve at my previous employer, I decided to make a final hierarchical step up and joined the Executive Committee of Acino as their C-level leader for Global Corporate Communications. This role required extensive business acumen and rapid flexible action, as we had to constantly adapt to unpredictable events in the emerging markets we were operating in (first and foremost Iraq and Ukraine). On top of that, I had the rare opportunity to set up an internal as well as external company-wide communication system from scratch. My assessment of my 3 years as a C-level executive? I implemented a completely new corporate branding and redesigned the corresponding channels including a steadily increasing presence on social media. We made acquisitions in Ukraine and South Africa during this time and I led their integration into Acino's corporate culture and build the bridge between the production and headquarters in Switzerland and the commercial teams across the globe. I trained several hundred employees and their leaders in communication, corporate values, and leadership through my own programs and introduced an internal awards program. This valuable experience of acting upon an international organization from the top provides me with strategic capabilities that go far beyond the usual Communications scope.

Basel Und Umgebung, Schweiz

After excelling in one of the biggest Communication projects Syngenta had seen by then, I was offered the opportunity of refreshing integrated internal and external Swiss-wide communication and engagement programs and channels. My focus needed to be balanced between inside the company (Switzerland was counting for around 12% of all employees worldwide by then) and national external stakeholder management. To truly reposition ourselves and to connect more intensively to our geographical environment I developed a thought-leader-based social responsibility program and launched a close collaboration with local authorities. In this role, I had the opportunity to step up into strategic thinking across all disciplines of corporate communications, and I learned to see the global organization from the perspective of a regional leader.

Basel Und Umgebung, Schweiz

This role was one of the most exciting ones of my career. I proposed to roll out a huge global internal and external engagement program and I got the job and on top of it a US$ 16 million budget to roll it out in 18 territories around the globe. I gained extensive intercultural experience as I had to train nearly 800 leaders in delivering consistent messages to around 20'000 people despite cultural differences. With this engagement project, I won the IABC 2013 Goldquill Award and the 2013 Emerald Award in the category "Best internal communication project worldwide".In addition, I led a number of other global internal communications programs such as a broad refresh of Syngenta's Corporate Culture workshops, a program destined to their 30'000 employees.

Basel Und Umgebung, Schweiz

With this role, I stepped into something new to me by then: Corporate brand strategy & brand development. I was leading the project management of Syngenta's flagship publications such as Annual Reports 2008, 2009 and 2010. The Annual Report 2010 won the award of the "most engaging report" in EMEA and of the "second most engaging report" worldwide (among 5,000 competing reports). Another task that I loved was the concept development and realization of corporate videos and the production of photography from across the globe.

Strassburg Und Umgebung, Frankreich

After completing postgraduate studies leading to my Master's in Marketing Management degree, I decided to change industry and location and went to work for a French-German television channel in Strasbourg. At that time, video streaming was very new and videos on online news channels were a rarity. So I established partnerships with the biggest German and French online news websites (LeMonde.fr and Spiegel.de) by providing them with relevant video content that increased the value of both, their website and arte.tv. However, the purely bi-national environment felt quickly too small for me, so I reached out to find an international global role.

Hambach, France

With this position, I obtained my first leadership role at the age of 27. In addition to building up a team, I built a profit center as I was given a 3000m2 big building with the instructions "to make something out of it". By that time, the smart car was brand new on the market and we got a lot of attention from the media and visitors from all around the world. So I built up a system where I welcomed with my team 40'000 visitors to the production site per year as well as a few hundred journalists from on average 40 different countries. I acted as the spokesperson for Daimler's one and only production site of the smart car and significantly contributed to improving the image of Smart in international media. In addition, I used the huge building as a congress center for external events of different kinds to attract even more people to the site. The results that I achieved with my team were amazing: 95% of all visitors changed their opinion about the car to "very positive" - and around 30% of them came from far away as they had had a negative view of it before. This amazing experience taught me how to influence by solid knowledge and a communication approach where I connected successfully to audiences of very different kinds.

Hambach, France

My first "real" job, after a couple of interim assignments in Germany. It was an exciting time and highly demanding as I stepped into the creation of the first site of the Canadian group Magna in France. As there was no local HR by that time I go thrown into cold water and had to manage all HR tasks such as hiring processes, job interviews, payroll management, and the organization of extensive training for all new 150 employees. We were producing the metal body of the Smart car and had to adhere to our client's standards that was Daimler. The production site had the opportunity to get massive subventions from the French government and as my General Manager did not speak French I was representing him in all meetings with government bodies together with the other 10 local GMs of the Smart production campus (all men that were around 20 years older than I was, and that was quite intimidating by that time for me).We also got massive interest from the media, so I began to step into the shoes of the media spokesperson. My great achievements with journalists led to Daimler/Smart approaching me to propose me the role of leading their Communication Center.

Master'S Degree, Marketing/Marketing Management, General

Cca Certification, Physical Education Teaching And Coaching

Diploma In Value-Based Systemic Coaching And Constellations. Certified Systemic Nlp Practitioner, St. Galler Coaching Modell (Scm)®, Member Of International Association Of Coaching Institutes (Ici)

Bachelor'S Degree, International Business Management