As the Chief product officer, I am responsible for developing Magnity.Magnity is a GenAI marketing solution that creates personalized, multilingual marketing e-mails, landing pages and SoMe posts in seconds.

• Engineered and developed Magnity, revolutionary GenAI Marketing Automation platform that instantly creates automation e-mails from any landing page, saving companies 95% of the time they spend on executing campaigns. https://youtu.be/HzxdyROTzIY• Engineered a new approach to data driven omnichannel marketing automation for B2B and B2C customers, focusing on the importance of ending experiences to increase preference based on Nobel prize winning: Behavioral Economics• Implemented the same framework for Deloitte Denmark and Scania• Engineering and ongoing execution of MSD Merck KPI framework, data taxonomy, tracking and scoring model approach (HCP M.A.P.) as well as analysis of consent data to identify consent optimization opportunities.• Ongoing work on transforming several large international customers approach to omnichannel marketing and use of data and analytics in their operation.• Development and implementation of digital marketing management framework and platform to unify the operational process of transforming how to work with digital communication

In OMD I have driven a Customer Experience transformation of how we help our customers measure, analyze and execute their marketing and communication activities combining qualitative and quantitative understanding of two crucial parts of the consumer journey. The internal part, in the communication touch points under the company's control and the external touch points outside the client’s sphere of influence. In my work I have developed a strategical framework for OMD in Denmark, allowing us to demonstrate a structured approach to customer centricity and customer journey mapping. I have developed a prediction model based solution to global retailers who wants to connect on and offlline marketing. This solution was selected as the best innovative solution by EMEA executives across OMD.I have developed a digital technology roadmap for one of OMDs longest lasting customers for their Nordic setup. A Fortune 500 company.I have developed a solution to drive transparency for manufacturers of products selling through online distributors allowing them to benchmark consumer product engagement against competitors and across distributors in what is commonly referred to as a walled garden. An environment where manufacturers have up until today been unable to understand how they performed. The solution incorporates the use of massive behavioral data sets (+50TB) and AI for product category recognition.I have further developed this solution to also incorporate all our business verticals, allowing us to accurately calculate digital engagement market shares rather than just looking at differences between current and previous performance metrics.Much of this work has been done from a Nordic perspective and an EMEA perspective in close collaboration with our central EMEA executive product development team.

As a CDO, I was responsible for combing data, technology and CX to optimize Atcore customers' digital business potential.In the role of CDO I ensured that Atcore uses the right digital marketing technologies and CX approaches in combination across our different delivery teams. That all employees in our delivery team use data effectively to support our clients' digital strategies and optimization efforts and that we constantly challenge ourselves to improve our ability to deliver quality digital optimization projects.I also ensured that Atcore employees constantly both deepened their existing competences as well as widened their existing range of competences to strengthen our professional interdisciplinary and delivery quality. I furthermore engineered digital services to further improve our market share. I engineered the Digital transformation & Omnichannel service (for which we were awarded best global GMP project in 2018 award by Google as well as a DDA gold https://bit.ly/3bY6EQL ). On top of engineering the approach, I also executed it with my team of skilled UX and data scientists. From strategy, implementation to execution in day to day operations. Through this I have connected online advertising to offline transactions and enabled omni channel advertising, content personalisation and marketing to be personalized based on the full customer journey and not just digital behavior.The digital transformation service included extensive behavioral analysis, detailed customer journey mapping, technical delivery platform identification and implementation, creation of new end user communication concepts and content areas, operational strategic planning, omnichannel marketing planning, customer experience optimization and marketing automation. Here is my work with Schneider Electric (2 DDA awards in 2019 https://bit.ly/2XgSuWG ) over a course of 3 years in 3 minutes:https://youtu.be/rJjL7ZwFJNMI was lastly responsible for CSI and delivery quality.

Helping companies put together business goals, digital marketing technologies and the right resources to ensure that the customer of our customers are supported throughout their customer journey.I am amongst other things working with the following in Atcore:Driving digital business optimization team of 3 hardcore analysts to become the most skilled and dedicated analytics team in Denmark.Developing Digital strategy road maps and user journey plotting to help companies establish the gap between their current digital communication and the users actual needs in their consumer lifecycle.Conceptual design of digital services to better close the identified GAP in the user journey coverage.Identification of business critical digital KPIs and implementation of a KPI framework to monitor if the company is achieving their goals.Implementation of analytics tools to support measurement and optimization to support the KPI framework.Measuring and reporting on the KPI framework in KPI dashboards and reports.Further enhancing data collection and data usage through integration between on and offline data and devising a maturity growth strategy to achieve a unison digital communication across all devices, across all communication channels and across the entire customer journey. This enables comapnies to communicated digitally based on physical user interactions and offline behavior. In other words Omni channel and omni device communication of the right content at the right time on the user journey.I come from a deep technological background in enterprise analytics and with a vast experience as a business consultant.Technologies I work with:Adobe Marketing Cloud, Adobe Analytics, Adobe Target, Webtrends Analytics, Webtrends Optimize, Google Analytics, Google Adwords, ComScore Digital Analytix, A wide variety of A/B test tools, CRM tools, survey tools, click recording tools, and other digital optimization tools.

I was responsible for Digital Analytics and Optimization for Creuna’s clients across Adobe Analytics, Google Analytics and Webtrends Analytics.I worked with companies across a multitude of projects ranging from KPI frameworks to A/B & MVT test plans and personalization based on online behavior integrated with offline CRM data.I held workshops, where I helped establish digital business challenges, implement the necessary tracking in order to measure if the customer is doing better and optimize their digital space better through a variety of tools.Projects ranged from qualitative data from 4Q or other survey tools to quantitative data analysis through campaign management tools, analytics, social listening tools or social management tools. The main point was to help identify the customers user journey, how to plug in better to that journey and how to ensure that we can deliver the right message to the right user at the right time.I do both the technical implementation work as well as the business-oriented consultancy presentations and strategy workshops.The most important thing was that I help the customer grow their business with digital initiatives.

I was responsible for all Webtrends’ clients in DenmarkMy primary responsibilities:Technical implementation and customization of all Webtrends solutions for Danish customers.Migrating and upgrading Webtrends version to 9.2 or 10.0Implementation of advanced tracking strategies across multiple platforms such as Facebook, websites, mobile websites and smartphones.Strategic advice on analytics and web optimizationAdvanced 3 days Webtrends training coursesBehavioral targeting with Webtrends Segments and Optimize.Intergration with CRM systemsTechnical supportAccount Management of all webtrends clients in DenmarkI worked with many of the the biggest companies in Denmark, helping them with their analytics needs and hoping to help all of them excel in their field.

Web & campaign analytics, executing, measuring and optimizing campaigns and website behaviour as well as online marketing and webstrategy consultation.Visionize helps customers improve online performance.I hold an advanced administrators certification in Webtrends Analytics 9.0.AreasWeb Analytics, SEM, SEO, E-mail, Banners, Affiliate, Social Media.ToolsWebTrends analytics, Facebook Analytics, Visitor Data Mart, Social Measurement, Optimize Profile Enhanced Targetting, Headlight, AdForm, Google Analytics, Carma e-mail, Google AdWords, Yahoo AdWords and more.

TraceWorks was a company that delivered a software tool, Headlight, which allows you to plan, execute, measure and compare all your online marketing activities across all channels.My work in TraceWorks included:1) Presales demonstrations as well as consultancy workshops in online marketing, web analysis and online campaign optimization.2) Implement SEO to our newly constructed website.3) Newsletter/communication responsible4) Professional services conceptualization, design and development5) Product sheets/collaterals development6) CRM system responsible7) Sales presentation development8) Shared web administration of www.traceworks.com9) Lead creation through seminars, PR, banner, SEM, email and direct marketing.And many more assignments such as graphic design in Illustrator, In Design & Photoshop. Customer surveys in Inquisite survey tool. Strategic workshops and production of material for conferences

International Lead ControlIn 20+ months I managed to administrate, contact and qualify more than 2000 leads and potential customers. It was significantly optimized by introducing Salesforce into our company as our official CRM tool.This resulted in a revenue increase of over 100% in the last 2 years and a vast increase in activities in the UK and Central European region.Modernization salesI participated in the entire sales-process for IT modernization projects in Northern Europe. I presented offers and analysis reports to management in large European Companies.Marketing coordinatorI was responsible for Lead generation, control and updates for the entire Northern European region in marketing and sales.Besides the above responsibilities I had co-responsability for marketing activities and strategy in the Central & Northern European region. I have had significant influence on the restructuring of our corporate website and image.