Uluç Atlığ, Mba Email & Phone Number

Istanbul

Responsible for the Turkey, Greece, Middle East, Africa & Australia markets.Developing new Applications/Sales to drive sales & margin growth in all product groups through key Verticals, developing direct relationships with the largest OEMs and distributors to exceed the regional targets.Aligning with the European Vertical Strategy to develop, co-ordinate and drive customer specific sales & margin growth plans. Supporting the Customer Experience teams to enhance the customer journey and experience within target customers. Interacting with Application engineers, product managers and other internal team members; all with the purpose of creating and delivering high value solutions to target customers.

Deliver annual agreements and long term strategies of the customers with full responsibility of P&LDrive market shares of the brands in related DIY accounts.Managing a field sales team of 70 peoplePromote new products to customers, determine retail price and sales policiesImplementing trade marketing activities for accounts with full coordination in line with yearly marketing plan and brand strategiesResponsible from the payment process of the customers

Istanbul, Turkey

Create and implement strategic integrated marketing strategies, plans and projects for brand equity and revenue goalsDetermine marketing budget, develop yearly marketing communication plan and deliver marketing activities within agreed budgetReport directly to General Manager and one direct report (Markt. specialist)In depth follow up of market developments&needs, trends, competitive pricing levels, competitor actions and market sharesExecute marketing campaigns targeting specific customers in different channels such as trade, retail, automotive, OEM Organize and manage fairs, seminars&trainings, openings, sponsorships and social responsibility projectsWork closely with sales department to follow up marketing activities and ensure that all budgets are spent efficientlyRepresent Osram both in governmental issues&meetings and AGID organizations&meeting (Turkish Lighting Companies Association)Represent Turkey in LightingEurope association (additional role for AGID)

Present and promote the Traxon lighting brand (LED products) and the e:cue control system brand to both direct and indirect channels.P&L responsibility of the sales channelOne direct report (Project engineer)Develop new business relationships and maintain existing relationships with various actors such as: architects, lighting designers, distributors etc.Actively manage the sales process from lead generation to qualifications and brief acquisition before handing on to the project management team

In alignment with Channel Manager, define yearly acquisition plan; realize acquisition targets in terms of sales & marginInfluence DMUs to increase sales volume of added value products & services.Actively build and maintain contacts with current and potential relations at professional End-User target group in order to realize defined targetsFacilitate & present lighting advice based on DMU needs/expectations, supported by Lighting Design department

Deploy and implement regional O&I (Ofice&Industry) segment strategy towards end-users, architects and specifiers. Write, deploy, execute and drive local segment plans.Influence decision at end user level via visits, end-user campaigns and trainings Drive O&I segment sales and initiate corrective marketing actions where needed. Provide market input for local product management on O&I segment (product, competition, pricing, needs) Take active role in the Philips Green Home and LED Road ShowLead a comprehensive energy efficiency project on major industrial companies with the support of Istanbul Technical UniversityMain responsible for the CRM system of lighting department (Additional role)

Initiate, plan, budget and execute gasoline motor oils&motorcycle oilsOrganize and manage fairs, customer trainings, openings and sponsorshipsOrganize collaborative events with business partners (Renault, Peugeot, Harley Davidson)Prepare, distribute and manage printed&promotion materials and branding items Bench-mark of competitors' product range, pricing and promotional activitiesActive & in-person marketing support to sales team of lubricants automotive channel (exclusive distributors)Develop, launch and follow up of the lubricants website

Responsible for orders and follow up of import goods Purchase internal needs of Praktiker stores and staffPlan and manage all the logistics operations of Praktiker stores

Master, Mba

Undergraduate, International Relations

Highschool, Social Sciences