Ulvi Kirkkeseli Email & Phone Number

London, Gb

London, England, United Kingdom

Building strategic relationships and forging new high impact partnerships to help drive growth for TikTok (and other ByteDance products) across global partners. My team's primary focus is to lead business development efforts for distribution partnerships and drive key strategic goals including user growth & retention, marketing & brand, data & infrastructure, content, product, technology and innovation.

London, United Kingdom

Paving the way for Vodafone to remain competitive, I determined which commercial and monetisation strategies to launch, whilst defining bespoke product and portfolio plans for IoT digital services and segmented propositions. Each strategy, plan, and solution was based on in-depth market research and analysis. Aside from improving product and portfolio competitiveness, I leveraged this information to develop new propositions. Open to new business opportunities, I determined new revenue-generating avenues, whilst managing strategic partnerships for platform investments. I balanced existing products with new ventures by outlining the portfolio strategy and vision within IoT Digital Services.

London, United Kingdom

Led the product strategy and GTM execution of a novel B2B2C IoT product, a first of its kind for consumers and Vodafone, launching, promoting, and positioning the product across 22 countries with automotive and consumer electronic OEM partners. This included introducing product strategy, roadmap, marketing plans, sales enablement, and product awareness. I improved the value this product delivered for customers through GTM plans and product marketing strategies across all customer touch points. Further driving the effectiveness of the product launch, I deployed MVP and agile approaches during product development and GTM / market rollout programme execution. I brought harmony to brand, sales, and marketing teams ensuring the consistent creation and delivery of marketing content and sales materials. I then gained significant momentum amongst a variety of digital mediums, ultimately increasing brand exposure. Throughout this time, I co-ordinated digital marketing and portal design development activities, ranging from journey mapping, UX design, and customer surveys to experience evaluations.

Madrid, Spain

I was selected to join the company’s Top Talent Programme, appointed to participate in an international assignment in Spain, where I led segment marketing and propositions for consumer mobile connectivity offerings.I reached a spectrum of customers, from existing Vodafone customers to those with other carriers, growing the demand for our mobile connectivity and tablets portfolio. This drastically improved our position in customer acquisition / retention in Spain; and moved us #1 position in the market. I elevated our standing in the market through new business development, in targeted segments, leading to brand differentiation, revenue streams, and new commercial propositions. In order to reinforce and enhance our market standing, I developed product marketing strategies with competitive pricing, market insights, and campaign propositions.

Istanbul, Turkey

I elevated the market position of our mobile connectivity products and propositions within the Turkish market by assuming accountability for the full product lifecycle, from ideation through to GTM. This extended to managing the 3G launch and mobile connectivity portfolio, including defining strategies, roadmaps, and positioning. I utilised key customer / segment data to shape competitive commercial propositions. I piloted a key 3G Network Planning Project, utilising an ROI model as the foundation for a network deployment strategy, accelerating the fulfilment of population coverage targets and consumer needs. I was able to compliment my strategy with global company initiative, SuperMobile programme.I spearheaded targeted promotions and campaigns across multiple channels, including a Summer Campaign which increased demand for MBB, targeting consumers needing mobile internet access whilst on holiday or at summer houses. I also launched a Back to School Mobile Data Campaign by building and maintaining a strategic partnership with a major Tech retailer, subsequently bundling Vodafone’s mobile connectivity with laptops.

Istanbul, Turkey

• Managed positioning, development, go-to-market and lifecycle management of email applications and products in line with Vodafone’s strategy to build competitive advantage in the local market

Bachelor'S Degree, Industrial Engineering Program, Gpa: 3.70/4.00

School Of Engineering, Industrial Engineering, Gpa: 3.84/4.00

Professional Diploma In Digital Marketing