Marketing:Ensure alignment with Reality Technology enterprises’ Purpose, Mission, Vision, Values and advance our brand in the community, region and beyond. Plans and directs a coordinated communications and marketing strategy in support of Reality Technology enterprises’ strategic goals and priorities. Leadership:Lead/oversee the planning, development, and execution of marketing programs/campaigns to promote Reality Technology brand and reputation. Lead brand-marketing agencies partners to build advertising creative that deliver intended objectives and that create brand value and positive business results. Management:Create and develop marketing plans to drive awareness, engagement and relevance for all counterparts and customers of Reality Technology Strategic Growth. Establish clear objectives and direct performance measurement, reporting, and analysis internally as well as with our agency partners. Develop and handle marketing annual budget and ensure key budget objectives are achieved.Customers help define the mission, and their loyalty defines brand value!

Marketing Leader with thirty years experience, which included developing marketing plans, development, coordination, and implementation of integrated marketing strategies and tactics to create marketing efforts that support brand recognition, fundraising and enrollment goals.Collaborated closely with the university's leadership team and diverse clients in Enrollment Management, Advancement, the Graduate School, and eight colleges to achieve the university's goals. Six progressive promotions in 30 years.Accomplishments:In Fall 1992, developed and designed the university’s first graphic identity program and institutional graphics manual.Planned and developed public relations/marketing plan, “Success Within Reach,” which led to a heightened public awareness of the university and reversed a six-year attendance decline in September 1997.Planned, developed and designed award-winning Capital Campaign Marketing Plan, "Tomorrow Takes Flight Capital Campaign," with marketing team for five-year, $120 million capital campaign in 2001-2006, triple the original goal.In January 2008, developed the 2008 Open House Marketing Campaign, which led to a greater public awareness of the university and helped reverse a one-year enrollment decline in Fall 2007.Concentrations:Directed the paid media strategy and tactical implementation for all university functional units and academic programs for Wright State University, a major Ohio public, research university with a student enrollment of 17,779 students in Fall 2014. The university offers more then 230 undergraduate, masters and doctoral programs.Developed integrated marketing strategies encompassing multiple touch points (advertising, social media, digital, mobile, print, events, photo shoot direction, television and outdoor advertising) to support the university’s overall strategies and objectives. Managed marketing budgets.