• Developed and executed innovative marketing strategies that consistently exceeded performance targets. • Managing the ATL & BTL Branding.• Activities related to Trade marketing.• Assist in creating, implementation and developing annual marketing plan.• Draft and execute specific marketing programs according to above plan.• Managing relationship with the BTL agencies.• Manage events including planning and executing Meets, Events & Exhibitions.• Conduct market research and analysis to evaluate trends, brand awareness and competition.• Planning and executing POS/POP materials.• Monitor progress of campaigns using various metrics and submit reports of performance.• Organising the Loyalty Program and sales promotions activity.• Vendor management for timely execution of all activities.• Conducting regular audits and execute all Trade Marketing Activities in North Region.

• Managing the ATL, BTL work.• Vendor’s selection, training etc.• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.• Evaluate the financial aspects of product development, such as budgets, expenditures.• Initiate market research studies or analyze their findings.• Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.