As a Team Lead - Marketing Ops at Meta Frolic Labs, I built and tracked ad campaigns for various brands, promoted brand-focused messages, and developed engaging, creative, and innovative content for regularly scheduled posts. I leveraged my skills in content strategy, social media marketing, and SEO to optimize the performance and reach of the campaigns, and to generate leads and conversions for the clients.I hold a BBA in Marketing from the Institute of Business Management, where I learned the fundamentals and principles of marketing, branding, consumer behavior, and market research. I am passionate about digital marketing and its potential to create value, impact, and growth for businesses and organizations. I am always eager to learn new tools, techniques, and trends in the marketing field, and to apply them to my projects and tasks. I am a team player, a leader, and a problem-solver, who strives to deliver high-quality results and exceed expectations.
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Strategic Marketing ConsultantVisathingKarachi, Pk -
Strategic Marketing ConsultantVisathing Jan 2024 - PresentDubai, United Arab EmiratesCreating and executing social media strategies, managing branding, and running paid ad campaigns. Key focus on enhancing our online presence and driving lead generation through effective content and advertising.► Drove a 25% boost in lead generation through optimized Facebook Ads.► Streamlined the content creation and scheduling process for timely and engaging posts.► Developed SOPs to effectively track and manage operations remotely.► Introduced multiple low cost channels for lead generation alongside paid marketing. -
Social Media ManagerPranic Drug Store Llc Aug 2023 - Jul 2024Dubai, United Arab EmiratesImplemented a complete re-branding campaign, which helped in significantly increasing brand awareness, overall sales and reducing CPL. Successfully scaled the business with profitable Meta Ads.► Planning and creating monthly social media content calendar.► Increasing basket size by 3 times and bringing down the cost per purchase to less than 7dhs.► Increasing ROAS from 0.7 to 4 in a span of 4 months.► Coordinating with marketing and PR agencies to execute influencer marketing plans and paidcampaigns. -
Social Media SpecialistVarasto Dxb Jul 2023 - Aug 2023Dubai, United Arab EmiratesIncreasing brand awareness and engagement using social channels. Developing and scheduling monthly content calendar and running Facebook Ads to achieve desired objectives.► Developing design briefs and writing social media copies for monthly calendars.► Ideation and execution of brand shoots for social media content creation.► Creating viral and engaging short form video content and memes for Instagram and Tiktok. -
Team Lead - Social Media MarketingSalsoft Technologies (Pvt) Ltd Jan 2023 - Jul 2023Developing and monitoring campaigns, social media marketing of key accounts, and working with marketing team to ensure all KPIs are achieved. Creating strategies for social media clients and in-house brands.► Achieving $10,000 worth of renewals and upsells of social media clients.► Building Ad campaigns for brands and keeping track of efficient results.► Promotion of brand-focused messages.► Developing engaging, creative and innovative content for regularly scheduled posts. -
Social Media ExecutiveSalsoft Technologies (Pvt) Ltd May 2022 - Jan 2023Organic marketing and content creation for key accounts on all social media platforms.Creating marketing proposals and strategies for new client acquisitions and upselling existing ones.► Promotion of brand-focused messages to acquire organic leads.► Organic marketing and content creation for key accounts on all social media platforms.► Creating marketing strategies for social media clients and in-house brands. -
Executive - Marketing OperationsThe Flex Shop Apr 2021 - May 2022Building and heading the marketing operations department. Main responsibilities included content creation for socials, scheduling and posting the content, and hunting and outsourcing complimentary products. Day today responsibilities included creating design briefs, influencer outreach, product hunting, negotiating with suppliers and optimizing Facebook Ads.► Managing the social media content and strategy.► Successful ad campaign that scaled the business from $700 to $10,000 monthly.► Hunting and sourcing complimentary products.► Successfully increasing the average basket size by 100%. -
Seo Content WriterMy Equipment Jan 2021 - Mar 2021Innovative SEO content writer with a proven track record of increasing website visibility through strategic content creation and keyword optimization.► Conducted comprehensive keyword research to identify high-traffic opportunities.► Created in-depth whitepapers to provide valuable insights and improve site authority.► Authored SEO-optimized website content, blogs, and newsletters.► Applied SEO best practices to ensure high search engine rankings. -
Marketing InternPak Elektron Limited Oct 2020 - Nov 2020Helping the marketing team by providing new and creative ideas for product development and exploring new marketing channels. Conducting mystery shopping visits to gain insights about in-store merchandising activities and ensuring vendors compliance of company policies.► Assisting in creating a marketing plan for the launch of a new SKU.► Creating strategies for new in-store product placements and promotions.► Conducting mystery shopping visit for monitoring prices and gathering insights.
Umair Hakak Education Details
Frequently Asked Questions about Umair Hakak
What company does Umair Hakak work for?
Umair Hakak works for Visathing
What is Umair Hakak's role at the current company?
Umair Hakak's current role is Strategic Marketing Consultant.
What schools did Umair Hakak attend?
Umair Hakak attended Institute Of Business Management.
Who are Umair Hakak's colleagues?
Umair Hakak's colleagues are Sahriar Mahmud, Israt Nasrin, Rachel Bing, Azmiri Shikrity.
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