Senior Social Media Executive
CurrentSome of my key responsibilities include:● Creating and managing social media strategies for a diverse clientele, including a UK-based fast food chain, a cybersecurity brand, and a Pakistan-based Documentary channel.● Executed fast-food chain social media content calendars resonating with the UK audience, utilizing organic and paid channels.● Achieved a 20% increase in in-store visits for the fast food chain at one of their locations through an influencer partnership.● Responsible for crafting Instagram and YouTube social media strategies for the documentary channel, integrating PR partnerships, Reel content, and Meta Ads campaigns to drive audience engagement and awareness.