Strategy Development: Develop comprehensive PPC strategies aligned with client objectives, target audience, and industry trends.Campaign Management: Plan, execute, and optimize PPC campaigns across multiple platforms such as Google Ads, Bing Ads, Facebook Ads, and LinkedIn Ads.Keyword Research: Conduct thorough keyword research to identify high-performing keywords and opportunities for expansion.· Ad Creation and Optimization: Create compelling ad copy and visuals, A/B test ad variations, and optimize campaigns to improve click-through rates (CTR) and conversion rates.· Budget Management: Manage campaign budgets effectively to ensure maximum ROI and allocate resources efficiently across different campaigns and channels.· Performance Analysis: Monitor campaign performance using analytics tools such as Google Analytics, Google Ads, and other reporting platforms. Analyze key metrics and provide actionable insights to improve campaign performance.

Responsible of Managing Digital Marketing Strategy for Design, Content Writing Department.• Actively test and analyze keywords, advertising copy, landing pages, and positioning to maximize results.• Preparation of Usability Analysis Report for the sites & propose necessary changes if required for better conversion rate in PPC• Analysis of the competitors’ ads and their websites to understand their PPC strategies. • Keyword Research and its finalization in relation to campaign objectives using different keyword tools.• Analysis of PPC Keyword Competition using different tools.• Creation of different Text Ad, Image Ad or other variations as per adgroup requirements for the PPC Campaigns.• Regular Keyword Bidding according to the PPC campaign objectives. • Persistent experimentation with keywords to improve the Quality Score.• Quality Score modification monitoring & analysis of such changes.• Regular Search Query Report generation & scrutinize the relevancy of the queries with PPC objectives.• Regular Geographic & Demographic performance analysis of the PPC campaigns.• Different Keyword level, Ad Group level, Campaign level & Account level report generation & analysis of their PPC performances.

Developing strategies and tactics to boost the company’s reputation and drive qualifiedtrafficDeploying successful marketing campaigns from ideation to executionExperimenting with various organic and paid acquisition channelsExperiment with a variety of organic and paid acquisition channels like content creation,pay per click campaigns, event management, publicity, social media, lead generationcampaigns, copywriting, performance analysisProduce valuable and engaging content for our website and blog that attracts andconverts our target groupsPrepare and monitor the marketing budget on a quarterly and annual basis and allocatefunds wiselyMeasure and report on the performance of marketing campaigns, gain insight and assessagainst goalsAnalyze consumer behavior and adjust email and advertising campaigns accordinglyMonitor and report on effectiveness of marketing communications.Maintain effective internal communications to ensure that all relevant company functionsare kept informed of marketing objectivesDevelop and maintain effective relationships with key staff to source and supportmarketing opportunitiesDifferent Keyword level, Ad Group level, Campaign level & Account level report generation& analysis of their PPC performances.

Managing project deliveries from pre-sales through inception and discovery followed by development, execution and deployment.

Provide recommendations for content development in coordination with SEO goalsgeneral and keyword specific.Execute on-site and off-site SEO strategies (including link building) for a range ofwebsites with academicBring highly searchable and competitive keywords on the first page of Google (andmaintain them), along with the achievement of organic traffic targets and overall businessgoal achievement.Website administration having the basic knowledge of HTML/CSS.Website analysis using a variety of analytic tools including Google Analytics as well as aninternal reporting tool.In-depth Competitive Analysis.Developing and executing content calendar (incl blogs, white papers, casestudies, landing pages, posts)Co-ordinate with designers , developers and SEO teams to get assets developed

Internet Marketing Campaigns (Email, Banner Ad, Paid Search)Oversee development and execution of SEO strategy Define SEO standards and guidelines for Digital Impacts including URL structure, linking strategy, page titles, Meta tags, keywords, headings, anchor text and site maps.Define SEO requirements for all digital assets and coordinate with product managers, designers and engineers for implementation and fine tuning of the processesProject Management for Webpage creation and conducted analysis on numerous social media campaigns. Study the latest in Digital Marketing and translates the knowledge into tactics that ensure a consistently high page rank and top positions on head, shoulder and tail terms.

Strategize and streamline SEO/SMO work plansInternet Market Research: Gather market intelligence regarding opinions, trends,competitors, brand awarenessCompetitor analysis and prioritizationResearch and Analysis (Demographic, Geographic, Psychographic Segmentation) TargetAudienceSeo/SMO Road Map (Target Audience, Keyword Research, On page Optimization, OffPage Optimization)Coordinating with Web Design Department to implement procedural level SEO measures.Manage, monitor and engage in social media, internet communities.Keyword Research: relevance, weight, competition.Training junior SEOs and guiding them with work