Managing the overall business operations of 6 countries, wiith the topline of around 15 Mio USD.Managing the launch of new country operations, which broadly includes: o Country Financial Management, Political and Potential analysis. o Product registrations and New Business Development o Commercial operations and Channel Management o Marketing and Sales operation management. o Strategy Development • Responsible for P&L Management and profitability of overall business • Cordination with relevant policy makers Local as well as International in order to enhance trade from Pakistan.

- Managing 33% contributing portfolio of organization worth around 8.3 Billion PKR.- Manages to arrest of degrowth and decreasing market share of company's biggest brand (Risek)- According to IQVIA S2 MIP data prescription base of Risek grew by 21%- Establish the presence of Getz Pharma among top 3 Pharmaceutical companies in the space of Digital Marketing and Digital Health in period of just 2 years.- Develop insightful analytics, policies and SFE matrix which enable marketing and sales leadership to become highest AVA contributing organization in 2019, with 17% MAT Dec 2019 growth. -Nurture internal Talent in Commercial Excellence Department, Digital Marketing and Sales & Marketing. -External vs. Internal resource ratio is just 17% vs. 83% internal talent. -Identify 5 NPLs, worth PKR 350 Million for 1st year of launch.Segment Covered:Primary Care (General Physician)OrthopedicsCardiologyDiabetes / EndoGastroenterology

Develops best in industry, innovative multichannel and digital marketing strategies and programs leveraging new channels and emerging technology to support Core marketing team. Identifies opportunities to set new direction to improve customer experience across multiple segments, including HCP, patients, caregivers, and payers.Creates strong partnership with Marketing Directors/Managers, and Sales Heads to develop and implement tools to enhance sales integration with multichannel and digital platforms Leverages emerging technology and capabilities to replace traditional marketing and sales tactics with multichannel initiatives that are customer-centric, engaging, and ROI positive (e.g., social media, digital media, relationship marketing, mobile, etc.) Collaborates closely with content, data, services, and technology platforms to create application functionality and to standardize processes where possible Conducts ongoing primary and secondary channels research based on competitive and outside industry trends Oversees vendor evaluation and management where required Scans market for key potential partnerships and provides regular updates to key stakeholders Deliver annual digital plan including strategy, tactics, timing, and budget. Set project concept with brand, input/approval on project milestones including site map, creative, usability, etc. Negotiate costs with agencies and identify economies of scale across multiple brands.

• Create business plans to increase profitability, market share of products and above industry growth.• Accountable for the development and management of the Business Unit by recruiting, training and communicating to sales and marketing team. • Coach, lead and inspire a team of sales and marketing personals, ensuring deliverable are adhered to, as well as management of budgets and strategic plans.• Recruit and develop members of sales & marketing team to ensure the highest caliber of team will be retained.• Ensure that sales Manager and there field teams are in line with Marketing Team Strategy to ensure targets are achieved.• Facilitate product managers in development and execution of creative and out of the box marketing campaigns. • Work out with PMs to ensure that assigned brand will be “Stars” as per BCG matrix.• Identification of weak territories on monthly basis and then workout its development plan with SMs.• To develop a national working strategy of Team, which includes:o Target Audience selectiono Segment identificationo Allocation of doctors on PCPso One Team Concept.• Identify avenues for sustainable growth of team like:o New product identificationo New territories identificationo New segment identificationo New customer identification

Accountable for the development and management of the Business Unit by recruiting, training and communicating to sales and marketing team. To coach, lead and inspire a team of 110 sales and marketing personals, ensuring deliverables are adhered to, as well as management of budgets and strategic plansRecruit and develop members of sales & marketing team to ensure the highest calibre of will retained.Ensure that Regional sales Manager and there field teams are in line with Marketing Team Strategy to ensure targets are reached.

• Create Short & Long term Competitive strategy for SBU after surveying market scenario, trends, Opportunity & Customer.• Responsible to formulate and implement marketing strategies and plans for assigned range of products so as to maximize profitability and achieve sales and profit targets.• Training of sales team on disease/pathology, product and positioning of brands in portfolio• Work contact with sales force to ensure clear, concise dissemination of key messages and correct use of promo materials• Worked for so many corporate projects including “2 Idea Generation Meetings”.• Draw business insights from field visits and Chemist checks and use sales and trade knowledge in developing and implementing marketing programs.• Act as prime interface with the brand for all activities; ensure all functional areas are specifically informed of brand values to customers through effective marketing.• Plan and maximize the sales and profit contribution of the brand

Win the title of "Mr. Creative" for the year 2009-2010, among the competition b/w 15 GPM/SPM/PMs