Director Marketing, India & South East Asia Region for RELX-Elsevier

ALSTOM T&D business merged with GE. Responsible for driving Marketing & Strategy for the new business entity. Led the GE-ALSTOM M&A process working on synergy across the two business ecosystems to drive growth & position the new business entity across South Asia Customers, Shareholders for the listed entity.

I joined ALSTOM T&D India in June 2013, a 500M$ business listed on Indian Stock exchange with a market cap of a billion $ and 3000+ employees. Here I was given the challenge to drive Marketing and strategy activities for India Region comprising of India, Bangladesh, Nepal and Sri-Lanka for the High voltage Transmission business from 66kV - 1200kV. Significant challenge was to shift business positioning from conventional T&D portfolio to a contemporary, leading Smart T&D player in the region. Developing actions for Key Accounts, Customers, emerging market technologies to leverage on market opportunities. I also led the business advocacy strategy to unlock new market opportunities and help businesses develop counter competition actions. I was able to strongly position Grid Digital portfolio across our Customer base working with GE Digital.I also worked extensively with the Finance teams for the Institutional Investment program to position the business with Investors and we successfully raised substantial capital to enable capital investment in the business.As Marketing Head contributing to Quarterly Board and Annual Investor meetings, I extensively worked with eminent Board members and Industry veterans understanding the Board & Investor community relations and impact on stock market valuation of the company.Two successful years into business, I was entrusted the challenge to lead the GE-ALSTOM acquisition process for India - building the complex deal rationale and case to Competition Commission of India and shaping a post acquisition growth route map for combined business portfolio We successfully achieved clearance for the acquisition process in Phase I with CCI, a feat achieved in select regions globally.

I joined Schneider Electric as part of its newly acquired Infrastructure division (erstwhile AREVA Distribution). During this period, I got the opportunity to be part of the Global Infrastructure Strategy,M&A team where I was responsible for driving marketing and sales across key markets in India & Middle East regions (Saudi, Turkey, UAE). Regionally in India I was entrusted the challenge to drive the newly crafted Indian operations aiming to increase the top-line 3-folds over the next three years. Developing & executing a five year plan utilizing organic & inorganic growth framework across Customer & Channel segment for Medium Voltage products, Turnkey Solutions , Services, Software & Substation Automation. business I also led the global Market and counter competitive action plan to benchmark Schneider's operations, solutions & strategy in key markets across the globe vs its leading Competitors. During this tenure I developed a deep insight of T&D markets working with Customers, cross-functional and cross-cultural teams in developed and developing regions.

I started my career with AREVA which was setting operations in India in 2006 across Nuclear & Power equioments bsuiness. I was chosen to work with Leadership team with a challenge to successfully deploy key Sales & Marketing activities in India. Deployment of Sales Knowledge Management and CRM tools for operationalising Sales efficiency.With an aim to establish the global AREVA brand in a new market like India, I worked extensively with CXO team to shape business and establish footprint in Indian market.. By 2009, AREVA was established as a leading T&D player in the country investing in new facilities in India and bringing global T&D technologies to Indian market. I was identified as high performer and chosen for AREVA's flagship leadership program developing future leaders A highly enriching, learning and successful stint at the early stages of my career.