Umang Sinha Email & Phone Number

Mumbai, Maharashtra, India

Developed lead generation focused digital marketing strategies, worked on workflows, and executed Emailand Whatsapp marketing campaigns using tools like SendinBlue, LeadSquared, and Wati.

Performed trend research, audience analysis, and persona definition, collaborated on content creation, and SEO management, and crafted social media and email campaigns while overseeing brand communication across multiple channels including YouTube.

Executed & analyzed 4 Google Search & Display Ads campaigns (4 weeks) on Google Ads, achieving an avg. CPC of Rs. 2.73, 98.3k+ impressions, 1.5k+ engagement reach, and a 1.57% CTR om a budget of Rs. 5,000.

Executed Meta Ads campaign for Nonsense store (12 days, INR 4300 budget): 117k+ impressions, 92k+ reach, 12 conversions, 4.18 ROAS, 1.6k link clicks, 2.67 avg. CPC. Proposed strategic recommendations to optimize online advertising for traffic & sales growth.

Mumbai, Maharashtra, India

• Analyzed past five years' BARC data about the advertisement activities by Unicorn startups throughout the 800+ TV channels
• Mapped detailed advertising activities of Ad GRPs, FCT, and Adex of 48 Unicorn advertisers based on genre, months active, average monthly GRP, presence across regions, time band preference, competing channel networks.
• Identified and analyzed the correlation between funding received and advertising activities of the Unicorns to find out the most suited advertising timeline
• Conducted a comprehensive trend analysis of the advertising activities and conceptualized the onboarding relevance of the next 100 upcoming soonicorns on the network
• Designed and developed a comprehensive model for Data cleaning, crunching, and reporting of BARC Yumi Analytics database via Excel and Tableau
• PPOed

Mumbai Area, India

As a part of the menswear category team responsible for Buying and merchandising, Sourcing, Product Development, and manufacturing for four Denims brands, namely Buffalo, DJ&C, Bare Denim & Santa Barbara. The product was sold in PAN India stores of Fashion at Big Bazaar, Brand Factory, and Central.

Mumbai Area, India

Worked with the sourcing department of the high performing ladies’ ethnic brand 'SRISHTI' dealing with the vendors for core, fashion and mix & match category. The season faced various challenges in terms of complex styles and required recurring approvals which was simplified through projects like 'Right First Time' and 'Lead Time Tracking Through Project.

Bengaluru Area, India

Quality department intern with the responsibility of documentation of 100% defects and breakdowns in the jacket production line. Further worked on the project “Process Validation” wherein a prototype was developed for an auditing system which could be implemented at buyer level for process supervision at any export house.

Patna Area, India

Worked on promotion of various Huawei products on social media as well as offline platforms.

Patna Area, India

During the course of my contribution I anchored for various promotional events for "Health and Wellness Festival-2016" with large crowd interaction.

Patna Area, India

During the course of my internship I got an overview of various departments of a production studio and what it takes to come up with a concept of a music reality show. The show "Gunguna re gunguna" was a platform for unnoticed music artists to showcase their talent on public platform. During the production of the show I was actively a part in advertising.

Pgdm-C, Strategic Marketing And Communications

Activities and Societies: AEC: The MICA Alumni Engagement Commitee

Bachelor Of Fashion Technology, Apparel Production

Activities and Societies: Sports, Literary and dramatics, CulturalA course of Apparel Production which deals with production of fabrics.

Pcm With Computers

Matriculation, Computer Science

Activities and Societies: Table Tennis