The Company was launched to provide quality Services to Local and Multi-National Clients. The Core Competencies are:Event ManagementBrand ActivationPOS and Trade Marketing and other Marketing ServicesTour Management The Company provides services and expertise to clients with a focus on aligned Strategy and Scope of Work. We have a dedicated creative and experienced workforce with in-house designing and fabrication infrastructure. We use innovative marketing tools and customer competitive analysis for the generation of strategy and execution plans. Cost-effectiveness is given priority to work within the estimated budgets of our clientsWe have experience working with Ferrero Rocher as a Marketing Partner in Pakistan. The main objective was to design and implement customized Campaigns as per the brands within their portfolio focusing on TA. The major brands that were promoted in Pakistan were Ferrero Rocher, Nutella, Raffaello and Kinder.The company is also involved in organizing Corporate Tours, Award Ceremonies and Sales Conventions for various Financial Institutions and Banks such as EFU Life Assurance, United Bank Limited, National Bank Of Pakistan, Faysal Bank Ltd, Habib Metro, Soneri Bank Ltd, Activent Marketing Services also did projects for Gull Ahmed, Pink Ribbon, Cinipex, Maple Leaf Cement, and Maersk.

• Qualify, manage and coordinate with vendors in order to align resources for the successful implementation of Marketing, Brand Activation and Event-Based Campaigns. Much of my responsibilities in this area are related to controlling and regulating vendor performance, i.e. formalizing processes, Fine tune pricing models, Renegotiating existing contracts, execution and finalization of the vendor selection process and developing a deep, strategic relationship with a vendor to help leverage organization when needed most.• Interfacing with clients and key stakeholders across various organizations to help deliver required goals. • Concept and Design Development to approach target consumers that align with the communication or marketing strategy of clients.• Manage the Creative Team to integrate their ideas through recommended communication tools. Update new media and new communication tools that suit the changes in customer behaviour and lifestyle. • Analyze consumer's touch points and lifestyle; create a-day-in-a-life analysis to seek for the most effective tools and tactics to approach them. • Responsible for sourcing equipment, goods and services and managing multiple vendors. Perform strategic procurement activities across multiple categories of spend, search for better deals and find more profitable suppliers. Analyze vendor's operations to determine factors that affect prices.• Effective Financial Management for the assigned portfolio and Formulating Policies, Standards, Processes and KPI’s• Effective Account Management including Efficient Team, Operations & Workflow Management• Oversee the implementation of the approved activation plan, ensuring the achievement of KPI’s and strategic objectives.• Provide tracking, analysis and oversight of the marketing budgets and driving the business forward to break-even ahead of projections

Operations Manager Security & Facilities ManagementESG (UK) Ltd. a firm based in Manchester responsible for Facilities and Security Management was providing services to major town centres, corporates and proprietor-based businesses. These also included CCTV installations and management. The company was directly in coordination with Greater Manchester Police and other Law firms to ensure effective policy matters and operations as per standards. Major responsibilities handled during the span of service are:• Effective Account Management including Efficient Team, Operations & Workflow Management• Assessment, Selection and Management of Vendors and evaluation of the performance as per the policies and procedures aligned• Coordinating in the process of selection of staff, training and development• Introducing a range of services and facilitating the provision of exclusivity for private and corporate clients.• Provide tracking, analysis and oversight of the marketing budgets and drive the business forward to break even ahead of projections• Design and Compilation of SOP for CCTV installation and management for different corporates and Wythenshawe Town Center.• Managing Operations in compliance with SIA and Scope OF Work Documents.• Oversee the implementation of the approved activation plan, ensuring the achievement of KPI’s and strategic objectives.• Continuous coordination and negotiations with internal and external parties as part of relationship-building and cost-cutting to achieve profitable ventures• Organizing NVQ and other training programs as specified by the SIA

• Planning and Managing Marketing Campaigns for local and multi-national clients.• Designing and Planning POS for merchandising and consumer promotion campaigns.• Initiating service reviews with major blue chip and retail clients and formalizing account planning to ensure best practice resulting directly in recognition for excellence in customer surveys. • Gaining a network of coordination with Vendors and Fabrication Agencies • Ensuring and maintaining standards and Quality Assessments specified by clients for each individual activity and campaign.• Formulating backup/ contingency plans and strategies for any unexpected events during the projects