• Spearheaded regional level Sales and Business Development initiatives resulting in a 20% Month-Over-Month (MOM) growth in the High Value Customer (HVC) segment, through comprehensive customer awareness campaigns, staff training, and incentivization programs.• Successfully led strategic channel enhancement efforts, achieving a 20% increase in SIM selling channels and 13.6% growth in recharge channels.• Managed recruitment, training, and induction of 82 business partners, contributing to a remarkable 28% regional revenue growth.• Conducted comprehensive performance monitoring and delivered detailed reports to stakeholders, facilitating informed decision making.• Utilized data analysis skills to develop dashboards in excel resulting in improved visibility of key performance indicators. • End to end management of Biometric verification assets (BVS devices) in order to ensure minimal unutilized assets every month.• Supply chain management of SIMs for my region including monthly replenishment while ensuring optimal floats within market/at channel.• Retail market visit on biweekly basis in order to acquire channel feedback for improvement. Addressing product visibility gaps and taking up with trade team for rectifications. • Ensured strict adherence to Pakistan Telecommunication Authority (PTA) Standard Operating Procedures (SOPs), maintaining operational excellence across franchise operations.• Mentored company operated Customer Service Centers (CSC) team to achieve over 37% annual sales growth through upselling skill trainings, product refreshers and competition within the team as well as amongst cross territory teams.

• Directed marketing campaigns, resulting in a 13.5% subscriber base increase and 28.9% revenue growth.• Developed and executed brand messaging strategies, coordinated workflow, and conducted market research to drive effective product marketing.• Executed more than 30 Below-The-Line (BTL) and 3 Above-The-Line (ATL) campaigns, significantly enhancing brand visibility & engagement.• Managed complete sales life-cycle including sales forecast, pipeline, funnel management, and implementing the sales plan.• Data + Voice specialized bundle launches within the region in order to increase bundles subscriber base and revenue of company.• Negotiated partnerships and joint ventures related to brand visibility and sales activities, driving revenue growth and business development.• Worked on Regional NCVP (Network, Channel, Visibility, Promotion) strategy development.• Augmenting HQ campaigns by initiating regional campaigns in order to ensure maximum benefits for the region. • Arranging Franchise/Sales team conventions on quarterly basis and retailer’s conventions on yearly basis for motivational purposes.

• Analyzed sales and recharge reports, identifying trends and strategies for a 15% revenue growth and 18% enhancement in the subscriber base.• Strengthened trade merchandising and promotional strategies, driving customer engagement and boosting sales.• Provided valuable insights and recommendations for improving data subscriber penetration through targeted marketing and channel campaigns in order to reap results from 3G & 4G launch.• Conducted need analysis and idea generation aligned with business strategy to support product branding and rollout.• Worked on Regional NCVP (Network, Channel, Visibility, Promotion) strategy development.

• Devising and implementing policies/processes to streamline corporate sales operations• Analyze, maintain and report key business KPIs (Revenue, Subscriber base, churn, ARPU etc) and generate daily/weekly/monthly reports and ad-hoc analysis.• Collect corporate industry data and market insights in order to devise strategy for acquisition of large accounts.• Analyze bad debt recovery, outstanding payments from different segments of corporate and strategizing way forward.• Reports automation was carried out in order to ensure timely visibility of KPI’s

• Served at Karachi, Jhelum and Rawalpindi territories along with their surrounding areas.• Monitored market trends, drove channel development, and executed Below-The-Line (BTL) campaigns to boost sales.• Strategically guided the team to maintain productivity and focus on high-value tasks, optimizing sales efficiency and performance.• Devised and executed strategies to enhance brand visibility at the retail level, increasing brand recognition and customer engagement.• Frequent market/retail visits and meetings with channel partners to identify gaps for improvement.• Managing and leading cross demographic teams in a fast paced and everchanging technology/business landscape.

• Assisting my Research Manager in mobilizing different research projects both qualitative as well as quantitative. • Primarily focused on questionnaire development, translation, interviewing, and data coding & editing areas.• For InterMedia UK, I worked on their BBC ethnographic study project which was of Qualitative research in nature. • For Mobilink GSM, conducted Segmentation research in which I managed 15 focus groups. • For Honda Atlas Cars Pak Ltd, executed a Customer/Staff Satisfaction Survey.