• Contributed to the creation of the digital storefront on Shopify by effectively managing the listing and display of over 700 available articles• Achieved a 32% increase in website visits within the initial two months through strategic implementation of Search Engine Optimization (SEO) techniques including use of relevant keywords, optimizing titles and images• Developed monthly content calendars that led to a 12% enhancement in posting frequency and a significant 35% expansion in overall reach• Collected customer feedback and effectively implemented the insights to enhance the website user experience and optimize the customer journey, resulting in a 9% reduction in bounce rate and improving customer retention rate

• Designed and executed comprehensive social media marketing strategies resulting in an increased engagement • Created engaging content and implemented strategic initiatives on LinkedIn resulting in a 40% increase in the profile following• Conducted comprehensive post-campaign analyses of digital marketing campaigns, produced insightful reports and identified areas of enhancement. Successfully leveraged findings to drive improvement in key performance indicators (KPI) achievement• Led the website redesign project aimed at enhancing user experience for Pakistan and UAE respectively• Worked on the content, design and distribution for their newsletter which had a readership of more than 5000• Coordinated with leading organizations from the banking, fashion, textile and pharmaceutical industry for potential business opportunities• Spearheaded the conceptualization and execution of Decibel’s first ever brand mascot

• Assisted in updating the organization's policies • Designed and executed beneficial recruitment strategies for the onboarding process of 15 new recruits in various departments, completed their required documentation and assisted them throughout the orientation week• Managed the planning and execution for corporate events aimed to build team cohesion and boost employee morale within the work environment