Digital Consultant
CurrentWorking as a Digital Consultant to establish a digital marketing arm for the agency. Driving the development of online brand identity, website design, content creation, and SEO strategy.Brand Identity Development:- Collaborating with stakeholders to define and develop the brand identity and messaging.- Conducting research and competitor analysis to identify key differentiators and positioning strategies.- Translating brand vision into visually compelling designs and assets for digital platforms.Website Design & Development:- Leading the design & development of the website, ensuring an intuitive user experience and seamless functionality.Content Creation & Optimization:- Working with content team to develop engaging and relevant content for the website.- Conducting keyword research and implementing Search Engine Optimization (SEO) best practices to optimize content for search engines.SEO Strategy:- Developing and implementing an SEO strategy to improve organic visibility of the brand.- Conducting SEO audits and optimization to ensure website compliance with search engine algorithms.Account Management:- Establishing SOPs for account management team to effectively engage and manage clients.- Creating workflows to setup and efficiently deploy the campaigns.