• Launch of Tapal Danedar 3 in 1 instant tea launch campaign development and execution.• Tapal Green Tea mug cp execution.• Analysis and development of quarter reviews of Tapal green tea and Gulbahar.• Strong coordination and management of all agencies from idea generation to execution for Tapal portfolio.• Handling of 360* Digital communication for Tapal Tea Pvt Ltd portfolio.• Development and integration of new platforms (E-commerce).• Managing all POS material and… Show more • Launch of Tapal Danedar 3 in 1 instant tea launch campaign development and execution.• Tapal Green Tea mug cp execution.• Analysis and development of quarter reviews of Tapal green tea and Gulbahar.• Strong coordination and management of all agencies from idea generation to execution for Tapal portfolio.• Handling of 360* Digital communication for Tapal Tea Pvt Ltd portfolio.• Development and integration of new platforms (E-commerce).• Managing all POS material and sampling form planning to execution.• Development of briefs for Research, Advertising, BTL agencies etc. to ensure they achieve their deliverable targets• Cross-functional coordination to ensure timely availability of all required material and information. Show less

Responsibilities:-Responsible for ensuring uninterrupted communication amongst all clients.-Involved in Team-Building. - Business development.- Establishing good working relationship with clients’ brands. - Brain storming big idea that is aligned with the brand architecture and engages consumer through different channels.- Providing the creative team a clearly defined brief that contains concise information on the product, audience and strategy.- Preparing and… Show more Responsibilities:-Responsible for ensuring uninterrupted communication amongst all clients.-Involved in Team-Building. - Business development.- Establishing good working relationship with clients’ brands. - Brain storming big idea that is aligned with the brand architecture and engages consumer through different channels.- Providing the creative team a clearly defined brief that contains concise information on the product, audience and strategy.- Preparing and presenting full communication strategies in a coherent and in-depth manner to positively impact the thinking of all parties involved in the communication activities. Global Digital Campaigns:1- Coke Studio: idea generation, strategic planning and execution while generating IMC.2- Coca- Cola Global: Development of marketing strategy for their review event for 2014.3- Share a Coke: Challenging localization and development of share a coke.4- Coca-Cola MENA: Planning and execution of Fuze tea.5- Fanta Rocks: Development and execution of Fanta rocks along with third party integrations (Line) and technical developmentsLocal Digital Campaigns:1- Coke and Cricket: Idea generation and alliance with Google to execute specialized real time digital campaign.2- Acne Aid: Using digital platforms to launch and develop brand awareness and habit generation.3- Sunblock 60: Understanding of the product in global dynamics and doing localization for national launch.4- Sensodyne: Strategically switch and its execution resulting in global admiration as best brand on Digital for GSK Pakistan.5- TGT re-launch: planning and execution of re-launch of Tapal Green tea with in challenging situations.6- TGT with Zoe viccaji: Using digital platforms conduct a successful live chat session with Zoe viccaji resulting in record breaking interaction and engagement with its consumers7- U need U: Application development and promotional campaign to provide the best mix of BTL and digital. Show less

Responsibilities:- Supporting the business by managing a client- Assisting business owners in defining scope of work for each project, identifying task owners and defining timelines - Liaising with clients to identify specific business problems and develop ideas- Responsible for managing the current client base by initiating and closing their routine advertising needs and also coordination with the business development director and strategy head for pitching new ideas to… Show more Responsibilities:- Supporting the business by managing a client- Assisting business owners in defining scope of work for each project, identifying task owners and defining timelines - Liaising with clients to identify specific business problems and develop ideas- Responsible for managing the current client base by initiating and closing their routine advertising needs and also coordination with the business development director and strategy head for pitching new ideas to potential clients- Establishing media & advertising strategies by analyzing a wide range of information in great detail, including demographics, socio-economics and the market trends for the client's product and market share- Commissioning research from outside organizations to inform advertising strategies- Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels- Developing strategy for engaging the target audience on ground, on air and digital platform- Preparing weekly & monthly reports for internal & external stakeholders involved Show less

• Prepared product marketing strategies, plan for the implementation of strategies, execution of themarketing and public relation campaigns along with controls and provisions for contingencies• Liaison with the creative and PR agencies for the development of campaigns• Worked in close coordination with the production as product development and creating new revenuegenerating avenues is also one of the core responsibilities• Created and maintained relations with strategic… Show more • Prepared product marketing strategies, plan for the implementation of strategies, execution of themarketing and public relation campaigns along with controls and provisions for contingencies• Liaison with the creative and PR agencies for the development of campaigns• Worked in close coordination with the production as product development and creating new revenuegenerating avenues is also one of the core responsibilities• Created and maintained relations with strategic partners (barters) in order to achieve economics of scale Show less