Umar Sheriff
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Umar Sheriff Email & Phone Number

Marketing Manager at LG India
Location: Chennai, Tamil Nadu, India 11 work roles 2 schools
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Current company
Role
Marketing Manager
Location
Chennai, Tamil Nadu, India
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Who is Umar Sheriff? Overview

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Umar Sheriff is listed as Marketing Manager at LG India, a with 4289 employees, based in Chennai, Tamil Nadu, India. AeroLeads shows a matched LinkedIn profile for Umar Sheriff.

Umar Sheriff previously worked as Sellout and Retail Marketing Manager at Lg Electronics India Pvt Ltd and Area Sales Manager at Lg Electronics India Pvt Ltd. Umar Sheriff holds Master'S Degree, Marketing/Marketing Management, General from Annamalai University.

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LG India

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Profile bio

About Umar Sheriff

With a career that began as a pure retail sales staff on the floor. I have handled various profiles and gained complete skills and confidence to lead a regional-level team now. I have strong work experience in Store Operations, Sales & Marketing, and offline marketing activities. I have Exceptional knowledge in Retail Sales, People & Vendor Management. Having adequate analytical skills and the ability to analyze patterns and trends in large data sets. I also possess ample experience working in Dubai, in both Retail and media publishing industries. Also, I have experience in recruiting, developing, and mentoring sales teams to achieve their goals. Experienced in a broad range of sales environments including FMCG, Media, Mobile, retail, and Consumer Electronics industry in both sales and sales management capacities inside India and Dubai.

Listed skills include Shrinkage, Indent, Team Building, Visual Merchandising, and 44 others.

Current workplace

Umar Sheriff's current company

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LG India
Lg India
Marketing Manager
Chennai, TN, IN
Website
Employees
4289
AeroLeads page
11 roles

Umar Sheriff work experience

A career timeline built from the work history available for this profile.

Marketing Manager

Chennai, Tn, In

Sellout And Retail Marketing Manager

Lg Electronics India Pvt Ltd

Chennai, Tamil Nadu, India

1. Responsible for all marketing activity and Brand Visibility in the Market2. Handling Secondary sellouts, Promoters Management, and their Productivity3. Handling entire operations of New Store Opening projects Especially for Brand Shop4. Execution of all marketing-related activities centered on new product volume drivers and growth drivers for seasonal and regular sales.5. Drive-In shop and outdoor marketing activities across channels6. Maintaining and enhancing brand visibility at store level by signage, branding and fixtures, and more,7. Responsible for planning, Execution, and analysis of major Retail Store wise/ Product wise Sellout Strategy8. Provide detailed analysis of the Product wise/Category wise/ Outlet wise database on the historical actual and market potential to enable sell-in decision-making.9. Plan to Sell out a strategy based on the channel-wise contribution. (Modern Trade, Brand Shop, Chain Stores, Multi brand outlets)10. Plan and allocate Promoters based on the required skill set and outlet potential

Area Sales Manager

Lg Electronics India Pvt Ltd

Chennai Area, India

1. Responsible for the overall Sell in KPI across all Product categories.2. Responsible for sales target and top-line achievement.3. Keep good relationships with trade partners and implement sales strategies aligned with a company focus.4. Developing sales strategies and setting targets and driving sellouts.5. Ensure on Product visibility and counter share6. Handling Promoters day to day issues.7. Monitoring team's performance and motivating them to reach targets8. Ensuring and Monitoring Trade Partner Stock Inventory for future Plans9.Collecting customer feedback and market research10. Keeping up to date with products and competitors’ data.

Sep 2018 - Dec 2019

Retail Development Incharge

Chennai Area, India

1. Responsible for planning, Execution, and analysis of major retail operations and BTL Activities for the Chennai region.2. Accountability for the Chennai region which includes Chennai, Pondicherry, Vellore, and Trichy, has a team of 260 Sales Promoters in 230 retail outlets.3. Planning of Sales Promoters operations that include Manpower request, headcount approvals, monthly sales targets, hiring and firing, training requirements, payouts, ROI workings, attrition, and team leader management.4. Monitoring sales man productivity, quality, and customer-service standards and resolving problems.5. Analysis of historic sales data, considering the big retail sales days and target fixations, follow up, and also deviation approval for genuine cases to encourage performing shop floor Associates(SFA’s)6. Accountable for collecting competition data(like Pricing, Marketing, Product launch, Strategic)from the shop floor at the earliest, consolidating the data into management lingo, and passing on the information to the PIC for proactive and reactive actions.7. Achieves sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. Preparing & providing daily, fortnights and Monthly MIS reports to the Management8. Completing audits, Identifying Sales trends, determining system improvements, and implementing change.9. Ensure VMD and CRM activities are maintained at all Sony centers as per the guideline.

Aug 2013 - Sep 2018

Store Manager

Chennai, Tamil Nadu, India

1. Overseeing all store Operations. 2. Setting individual team member targets which align to store targets.3. Continually seeking ways of increasing customer loyalty, retention, satisfaction & Spend.4. Using information technology to record sales figures.5. Delivering daily team briefings.6. Implementing and maintaining controls to ensure effective cost management of the store.7. Monitoring Competitor activity and local trading patterns.8. Focusing on store Pilferage and Ensuring profitability of the store.9. Delegating tasks effectively and appropriately to create self-managing teams.10. Formulating policies and processes to make CSD more customer’s friendly11. Improving and maintaining the appearance of the store with the VM team. 12. Recruitment, Training, Developing, and grooming employees for future roles.13. Looking after the general maintenance of the store that includes electricity and other consumptions and the upkeep of the fixed assets. 14.Maintaining optimum stocks in the store warehouse and inspecting all the necessary documents for goods transport in the store

Jul 2011 - Jul 2013

Department Manager

Chennai, Tamil Nadu, India

1.Managing day-to-day operational activities of the department2.Maintaining merchandising standards with proper implementation of Plano gram.3.Ensuring Proper MBQ is fixed for all SKU’s in all categories. 4.Analyze the space allocation and give feedbacks to category to generate other income.5.Providing inputs to category team for formulations of offers to liquidate stocks.6.Maintenance of adequate stock level thereby ensuring proper fill rates is maintained.7.Focusing on store Pilferage and Ensuring profitability of the Department.8.Taking PI&HV on daily basis to control pilferage as well as maintain stock outs.9.Monitoring GRN, STO, IST, and RTV on daily basis.10.Identifying the right candidate and grooming him/her for future roles.11.Overseeing and Monitoring Loss Prevention Program. 12.Highlighting and executing offers & Scheme by placing proper POP’s. 13.Improving and maintaining the appearance of the store as per VMD Guideline.

Nov 2008 - Jun 2011

Merchandiser

Motivate Publishing-L.L.C-Dubai

Dubai, United Arab Emirates

1.Create new opportunities in terms of open up more number of clients and servicing them regularly and Create more awareness and wide visibility of the products.2.Visiting the retail outlets and checking the display level of our magazines.3.Checking the visibility and Shelf Share of our Magazines.4.Coordinating with sale team and ensure the availability of our Products.5.Installing more POS materials for a better visibility of our magazines.6.Updating management on a time to time basis about the market competition activities.7.Participate in trade shows, exhibitions and events.8.Maintain POP Materials and the branding of the products.9.Preparing Weekly and Monthly Reports.10.Coordinating with the corporate companies for their annual subscription.

Mar 2007 - Aug 2008

Store Manager

24 Seven Convenience Store L.L.C-Dubai

Dubai, United Arab Emirates

1.Solely responsible for entire store operation.2.Preparing Purchase Order and maintain a good relationship with all Vendors.3.Maintaining a high level of customer satisfaction by providing a good service.4. Maintaining display as per Planogram.5.To Ensure store-level compliance with company standards of safety, facility maintenance, postings, notifications and other administrative duties as identified and/or as directed by Retail Manager.6.Controlling store inventory assets by monitoring theft, shrinkage, and waste, while ensuring a safe environment to work and shop7.To Visual merchandise, Special Display for new products. Checking the POP’S for the promotions explaining to staffs about the new promotion and updating them about the store targets and fixing the target for each staffs.8.To prepare and conduct performance appraisals for associates and motivating the staffs to maintain the motivation level with in associates.9.To supervise the duties of established Project Coordinators located at multiple jobs, through scheduling and providing direction of responsibilities to complete required task of the division.

May 2004 - Feb 2007

Store Manager

Chennai Area, India

1.Solely responsible for the total store operation 2.Helping the staffs to achieving the sales targets on Mobile handsets.3.Handling billing and handset related queries.4.Maintaining the good relationship with the customers.5.Delegating works to store staffs.6.Training the staffs on new products and procedures.

Apr 2003 - Apr 2004

Customer Service Supervisor

Food World Supermarket Ltd

Chennai Area, India

1.To assist in merchandising and operations of a retail store.2.To take proactive role in establishing and carrying out shrinkage control disciplines and programs and accepts high level of responsibility for store’s shrinkage performance.3.To maintain effective customer service and satisfaction level.4.To determine and distribute work assignments to associates and giving intensive training and leading towards their respective goal. 5.To Handle Petty Cash, Maintaining a Credit Card Register, Maintaining credit sales, maintaining the sales register and other Cash & Administration work(C&A).

Oct 2000 - Apr 2003

Customer Service Associate

Food World Supermarket Ltd

Chennai Area, India

1.Handling POS2.Preparing Indenet for the particular section3.Customer Service

Jul 1997 - Oct 2000
2 education records

Umar Sheriff education

FAQ

Frequently asked questions about Umar Sheriff

Quick answers generated from the profile data available on this page.

What company does Umar Sheriff work for?

Umar Sheriff works for LG India.

What is Umar Sheriff's role at LG India?

Umar Sheriff is listed as Marketing Manager at LG India.

Where is Umar Sheriff based?

Umar Sheriff is based in Chennai, Tamil Nadu, India while working with LG India.

What companies has Umar Sheriff worked for?

Umar Sheriff has worked for Lg India, Lg Electronics India Pvt Ltd, Sony India Private Limited,Delhi, Reliance Footprints, and Big Bazaar - Future Retail.

How can I contact Umar Sheriff?

You can use AeroLeads to view verified contact signals for Umar Sheriff at LG India, including work email, phone, and LinkedIn data when available.

What schools did Umar Sheriff attend?

Umar Sheriff holds Master'S Degree, Marketing/Marketing Management, General from Annamalai University.

What skills is Umar Sheriff known for?

Umar Sheriff is listed with skills including Shrinkage, Indent, Team Building, Visual Merchandising, Brand Marketing, Employee Engagement, Stock Management, and Channel Sales.

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