Umar Sheriff Email and Phone Number

1. Responsible for all marketing activity and Brand Visibility in the Market2. Handling Secondary sellouts, Promoters Management, and their Productivity3. Handling entire operations of New Store Opening projects Especially for Brand Shop4. Execution of all marketing-related activities centered on new product volume drivers and growth drivers for seasonal and regular sales.5. Drive-In shop and outdoor marketing activities across channels6. Maintaining and enhancing brand visibility at store level by signage, branding and fixtures, and more,7. Responsible for planning, Execution, and analysis of major Retail Store wise/ Product wise Sellout Strategy8. Provide detailed analysis of the Product wise/Category wise/ Outlet wise database on the historical actual and market potential to enable sell-in decision-making.9. Plan to Sell out a strategy based on the channel-wise contribution. (Modern Trade, Brand Shop, Chain Stores, Multi brand outlets)10. Plan and allocate Promoters based on the required skill set and outlet potential

1. Responsible for the overall Sell in KPI across all Product categories.2. Responsible for sales target and top-line achievement.3. Keep good relationships with trade partners and implement sales strategies aligned with a company focus.4. Developing sales strategies and setting targets and driving sellouts.5. Ensure on Product visibility and counter share6. Handling Promoters day to day issues.7. Monitoring team's performance and motivating them to reach targets8. Ensuring and Monitoring Trade Partner Stock Inventory for future Plans9.Collecting customer feedback and market research10. Keeping up to date with products and competitors’ data.

1. Responsible for planning, Execution, and analysis of major retail operations and BTL Activities for the Chennai region.2. Accountability for the Chennai region which includes Chennai, Pondicherry, Vellore, and Trichy, has a team of 260 Sales Promoters in 230 retail outlets.3. Planning of Sales Promoters operations that include Manpower request, headcount approvals, monthly sales targets, hiring and firing, training requirements, payouts, ROI workings, attrition, and team leader management.4. Monitoring sales man productivity, quality, and customer-service standards and resolving problems.5. Analysis of historic sales data, considering the big retail sales days and target fixations, follow up, and also deviation approval for genuine cases to encourage performing shop floor Associates(SFA’s)6. Accountable for collecting competition data(like Pricing, Marketing, Product launch, Strategic)from the shop floor at the earliest, consolidating the data into management lingo, and passing on the information to the PIC for proactive and reactive actions.7. Achieves sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews. Preparing & providing daily, fortnights and Monthly MIS reports to the Management8. Completing audits, Identifying Sales trends, determining system improvements, and implementing change.9. Ensure VMD and CRM activities are maintained at all Sony centers as per the guideline.

1. Overseeing all store Operations. 2. Setting individual team member targets which align to store targets.3. Continually seeking ways of increasing customer loyalty, retention, satisfaction & Spend.4. Using information technology to record sales figures.5. Delivering daily team briefings.6. Implementing and maintaining controls to ensure effective cost management of the store.7. Monitoring Competitor activity and local trading patterns.8. Focusing on store Pilferage and Ensuring profitability of the store.9. Delegating tasks effectively and appropriately to create self-managing teams.10. Formulating policies and processes to make CSD more customer’s friendly11. Improving and maintaining the appearance of the store with the VM team. 12. Recruitment, Training, Developing, and grooming employees for future roles.13. Looking after the general maintenance of the store that includes electricity and other consumptions and the upkeep of the fixed assets. 14.Maintaining optimum stocks in the store warehouse and inspecting all the necessary documents for goods transport in the store

1.Managing day-to-day operational activities of the department2.Maintaining merchandising standards with proper implementation of Plano gram.3.Ensuring Proper MBQ is fixed for all SKU’s in all categories. 4.Analyze the space allocation and give feedbacks to category to generate other income.5.Providing inputs to category team for formulations of offers to liquidate stocks.6.Maintenance of adequate stock level thereby ensuring proper fill rates is maintained.7.Focusing on store Pilferage and Ensuring profitability of the Department.8.Taking PI&HV on daily basis to control pilferage as well as maintain stock outs.9.Monitoring GRN, STO, IST, and RTV on daily basis.10.Identifying the right candidate and grooming him/her for future roles.11.Overseeing and Monitoring Loss Prevention Program. 12.Highlighting and executing offers & Scheme by placing proper POP’s. 13.Improving and maintaining the appearance of the store as per VMD Guideline.

1.Create new opportunities in terms of open up more number of clients and servicing them regularly and Create more awareness and wide visibility of the products.2.Visiting the retail outlets and checking the display level of our magazines.3.Checking the visibility and Shelf Share of our Magazines.4.Coordinating with sale team and ensure the availability of our Products.5.Installing more POS materials for a better visibility of our magazines.6.Updating management on a time to time basis about the market competition activities.7.Participate in trade shows, exhibitions and events.8.Maintain POP Materials and the branding of the products.9.Preparing Weekly and Monthly Reports.10.Coordinating with the corporate companies for their annual subscription.

1.Solely responsible for entire store operation.2.Preparing Purchase Order and maintain a good relationship with all Vendors.3.Maintaining a high level of customer satisfaction by providing a good service.4. Maintaining display as per Planogram.5.To Ensure store-level compliance with company standards of safety, facility maintenance, postings, notifications and other administrative duties as identified and/or as directed by Retail Manager.6.Controlling store inventory assets by monitoring theft, shrinkage, and waste, while ensuring a safe environment to work and shop7.To Visual merchandise, Special Display for new products. Checking the POP’S for the promotions explaining to staffs about the new promotion and updating them about the store targets and fixing the target for each staffs.8.To prepare and conduct performance appraisals for associates and motivating the staffs to maintain the motivation level with in associates.9.To supervise the duties of established Project Coordinators located at multiple jobs, through scheduling and providing direction of responsibilities to complete required task of the division.

1.Solely responsible for the total store operation 2.Helping the staffs to achieving the sales targets on Mobile handsets.3.Handling billing and handset related queries.4.Maintaining the good relationship with the customers.5.Delegating works to store staffs.6.Training the staffs on new products and procedures.

1.To assist in merchandising and operations of a retail store.2.To take proactive role in establishing and carrying out shrinkage control disciplines and programs and accepts high level of responsibility for store’s shrinkage performance.3.To maintain effective customer service and satisfaction level.4.To determine and distribute work assignments to associates and giving intensive training and leading towards their respective goal. 5.To Handle Petty Cash, Maintaining a Credit Card Register, Maintaining credit sales, maintaining the sales register and other Cash & Administration work(C&A).

1.Handling POS2.Preparing Indenet for the particular section3.Customer Service