•Strategic marketing planning and implementation for sell out enhancement of Lighting Products in Libya.•Managing sales and distribution channels for Libya and Levant market including forecasting, budgeting, managing pricing and new business development.•Brand management and product management for LED.

Elite International School (EIS) is joint venture between Pakistan & Libya established to provide standard English and quality education with Oxford curriculum in Libya. EIS is official Oxford University Press distributor in Libya. Reference to Education with continuous efforts and hard work of Teaching staff, Management & Administration EIS is well known and one of the best schools in Tripoli.

* New Market Development for International Brands such as AUSA, PRAMAC, OLYMPUS INDUSTRIAL, MDS NORDION, IVG in Libya.Identified new market opportunities across Africa & conducted feasibility study thereby resulting in expansion into markets.* Continually monitor profitability of existing markets & rationalize them.* Channel Development & Distributor ManagementIdentified, selected & appointed Distributors/Dealers for the respective regions* Working closely with Distributors & Channel Partners to develop Brand Strategy, future direction & strategic alliances* Increase market share of products and business development by analyzing and cross checking competitors’ activity within the retail space.* Formulating product strategy and pricing based on country needs & realities* Managing country marketing budgets, measuring investments against KPIs and ensuring maximum ROIs* Negotiating with key retailers on marketing & promotional campaigns, support programs, target setting, and displays* Leading all sales & marketing activities from conception to execution at consumer electronics retail outlets in partnership with OEM’s.* Inventory Management