I was responsible for driving marketing campaigns in the Middle East and Africa region for the flagship Freshdesk (CX) and Freshservice (ITSM) products at Freshworks. I worked with a team of in-region sales leaders and execute these campaigns to support pipeline goals while measuring effectiveness.

Haptik is an artificial intelligence company powering conversational assistants for brands to transform customer experiences. The platform has enabled over 100 virtual assistants, reaching close to 100 million devices and processing over 3 billion end customer interactions. Haptik is backed by Reliance Industries, a $100 Billion+ conglomerate, with close to 500 million customers.

ThinkBumblebee Analytics is a full-service Analytics company geared to deliver measurable outcomes to complex business problems.On a mission to make Analytics work for our clients by creating AI-powered products and solutions across Retail, CPG, OTT Media and E-commerce.

UMS is a leading Business-to-Business media and events company headquartered in Muscat, Oman that publishes magazines and curating events focusing on niche markets. UMS events are major industry gatherings focusing on strategy, innovation and technology and trade exhibitions which are marketplaces for global business.I started off as an Assistant Manager -Sponsorship and went on lead the entire department. I am glad to have played a part in successfully creating event properties like the New Age Banking Summit Series [Oman, Qatar, Dubai and Nigeria], and the Chief Digital Officers Conclave, Dubai during my tenure with the company.

MarketsandMarkets a global market research and intelligence company producing over 1200 premium market research reports every year across 12 different industry verticals.I worked in the conference's division that was focused on providing a senior-level educational and networking platform where knowledge is shared and partnerships and collaborations can be made.My responsibilities were: -Working to gain a comprehensive understanding of the target audience/prospects for the products.-Conducting relevant market research and analysis to identify key trends in business sectors’ advertising and marketing strategies and provide a solution to those strategy needs.-To sell sponsorship and exhibition opportunities to both new and existing clients of the company.-Sharing sales and sponsorship knowledge and expertise to inform marketing strategy.-Focusing on business development analysis and evaluation to play a pivotal role in business planning.