Umar Arif Email & Phone Number

United Arab Emirates

Media City, Dubai

• Provide consultation to the assigned clients and receive briefs as per need. • Added new service line of WhatsApp Business solution and successfully delivered multiple projects. • Discuss the requirement with the technical teams; Creative, Design, Software Development, Direct Marketing & Strategy.• Present campaign proposals, pitches and quotations to the clients and negotiate time-scales and budgets.• Manage clients’ portfolio and review the progress of on-going projects to ensure timely deliveries.• Completely monitor digital and direct marketing division including SEO and Google Ads.• Independently run all SMS and Email campaigns of clients using various direct marketing internal and external panels.• Establish relationships with new clients and maintain and nurture business relationships with existing clients.• Study clients’ businesses, analyze the marketing strategies and assess the performance of implemented strategies.• Conduct meetings with the clients periodically, educate and propose the most relevant advertising tools and strategies.• Monitor the performance of the campaigns, identify loop holes and propose the most time and cost effective solution.

Dubai, Uae

• Did networking and communicated with key internal and external groups.• Created company literature and other forms of communication.• Developed concept for all the marketing and promotional materials.• Worked with advertisers for timely and useable ad submissions.• Prepared, monitored and reported on the implementation of quarterly marketing plans for corporate partners.• Finalized various business tie-ups by analyzing market strategies and business requirements helping the business progress and secure consistent revenue.

Lahore, Pakistan

• Re-energized the internal & external information flow• Drafted, introduced and implemented a comprehensive “PR & Communications Strategy”• Gave rebirth to halted media interactions for enhanced media coverage of events• Took publicity and image building initiatives with an aim to cultivate trust among the targeted audience.• Networking with key media personals for identifying and mitigating media risks• In consultation with various International Brands in Italy, Spain and France to prepare, monitor and drive the implementation of communications and Marketing work including press releases, case studies, online blogs, pictures, videos, website coverage, intranet, publications and training materials in Pakistan.• Successfully managed the operations of nationwide fashion retail business• Directly involved in procuring and negotiating with vendors for all company imports plus advertising campaigns, events and finalized marketing collaboration from existing international brands which results in reducing costs up to 18% in annual marketing calendar.• Prepared seasonal orders for various brands in accordance with the direct consumer market behavior.• Supervised the planning of ERP solution of Microsoft dynamics AX2012 as specifically assigned, Project Manager.• Presented complete business implementation and marketing plan of new international menswear brand in Pakistan – Boggi Milano.• Delivered exceptional performance by creating and implementing the semi-annual marketing calendar that achieved 40% more than the set target.• Managed two MTM, major seasonal sales campaign featuring ErmenegildoZegna and Armani Collezioni and their specialized master tailors. Achieved appreciation by the management on achieving the targets and making the campaign successful in all branches.

Islamabad, Pakistan

Worked on the project with International Labor Organization of making documentary, short film collage on child labor and got special achievement award and certification.

Islamabad, Pakistan

“Special Appreciation Award” on managing and supervising the project of SCUK (developed 3 health booklets for the children of Pakistan).

Islamabad

• Managed client portfolio and maintained thorough communication with clients for sales, concept presentations and other queries• Worked as a bridge between clients, creative department and media officials.• Developed the launch concepts of various brands, did copywriting/taglines and proposed to the higher management.• Worked as a prominent and active team member on the project of SCUK (Save the Children UK) which was successfully implemented at a massive level securing around 2 Million of revenue.

Master’S Degree, Ms In Advertising & Public Relations, 3.27

Bachelor’S Degree, Media And Mass Communication, 3.51