•Spearheaded the development of various innovative solutions across multiple industries, including Fintech, Martech, Supply Chain management, Retail, and Gaming, ensuring seamless integration and functionality.•Performed thorough market analysis to identify customer needs, industry trends, and competitive landscape, guiding the product strategy and development roadmap.•Fintech Integrations: Reviewed API documentation of payment solutions (GrailPay, FlexPay & NMI Payments), discussed requirements with developers, created user stories, and ensured successful integration and functionality.•Worked closely with development, design, and operations teams to communicate a clear product vision, ensuring alignment and efficient execution of the product roadmap.• Created detailed user stories and acceptance criteria to guide the development team in building high-quality features.•Managed projects using Jira, ensuring that development milestones were met within the appropriate timeline and that the team's work aligned with the strategic goals.•Demonstrated a strong sense of accountability and ownership throughout the product lifecycle, driving the team towards successful product launches and continuous improvements.•Led Agile teams, facilitated Scrum events including sprint planning, daily stand-ups, sprint reviews, and retrospectives, fostering collaboration and productivity. •Monitored sprint performance and utilized metrics such as burndown charts and velocity reports to optimize team performance and delivery timelines.•Acted as the primary point of contact for stakeholders, providing regular updates, gathering feedback, and ensuring transparency throughout the product lifecycle.•Engaged in pre-sales activities, gathering requirements for new projects, estimating timelines, and communicating development schedules to clients.

• Troubleshot, analyzed, and documented new and recurring issues. Maintained a defect log and followed up with the development team for updates. Suggested workarounds for users until fixes were deployed.• Worked as a Project Manager to create and implement release management processes. Managed application release deployments, communicated releases to stakeholders, created change requests, and presented them in CAB meetings.• Identified and mitigated high-risk issues. Managed customer/business relationships by conducting timely follow-ups, and serving as a communication bridge between users and other teams.• Trained and mentored new juniors. Organized team-building activities to promote team development.• Conducted sprint planning and story refining sessions. Ensured that user stories were well-defined and prioritized to meet sprint goals.• Utilized Jira for tracking project progress, managing sprints, and generating reports to monitor team productivity and identify areas for improvement.• Developed and maintained frontend websites, ensuring user-friendly interfaces and responsive designs. • Utilized HTML, CSS, and JavaScript to create dynamic and visually appealing web pages. • Collaborated with clients to meet their design preferences and functional requirements.

• Defined and prioritized the product backlog, working closely with stakeholders to ensure alignment with business goals and customer needs.• Translated high-level business requirements into detailed user stories, ensuring clarity and actionable direction for development teams.• Led the agile development process, facilitating sprint planning, daily stand-ups, and retrospectives to maintain focus and drive team productivity.• Collaborated with UX/UI designers to enhance platform usability, resulting in a more intuitive and engaging user experience for both influencers and brands.• Conducted thorough market research and competitor analysis to inform product decisions, contributing to a strategic product roadmap that addressed key industry trends.• Gathered, analyzed, and documented business requirements, transforming them into detailed functional specifications to guide development teams.

● Successfully managed Central Region (Faisalabad, Sargodha, Jhang and Surroundings) with 15 wholesalers along with a team of 3 ASMs, 15 Sales Representatives and 48 Promoters.● Developed wholesalers in surrounding cities to stop cross-region stock and to increase the sales volume of the region which cannot be counted previously because of already scanned cross-region stock.● Allocated stock to Wholesalers/Retailers depending on DSI (Days Sales of Inventory) while ensuring proper stock cover is maintained depending on current and future demand.● Achieved primary and secondary sales target through effective sales planning, product knowledge, maximum WOD (width of distribution) and optimal branding (1st image and 1st Position).● Optimized weekly and fortnightly route plan for all the Sales Representatives and taking daily follow-up from SRs and ASMs of target vs achievement and how they plan to achieve their target.● Developed and executed efficient trainings for the new and existing employees which enabled them to deliver their duties & responsibilities efficiently.● Prepared OGSM and SWOT analysis report of different cell phone markets to improve/maintain Huawei market share.Project Manager (P30 Series, Y7 Prime 2019, Y6 Prime 2019)● Designed Coverage Plan on the basis of Competitors and Huawei Sales data.● Finalized Branding Plan (LDU, Dummies, POP Material) and Promotional Activities on the basis of ROI.● Aligned Distributors and Wholesalers/Retailers to ensure smooth stock allocation.

● Led a team of 10 employees to determine yearly goals and develop strategies as a key motivator.● Analyzed sales numbers to find the optimal spending on promotion and ideal prices.● Managed social media accounts and garnered healthy customer activity● Achieved more than PKR 200,000 on a monthly set sales target by focusing on process orientation.

● Revamped the company’s operation model to make it cost effective for Rawalpindi - Lahore route.● Prepared a cost-effective feasibility report of Daewoo cabs from Mardan to Swat route.● Worked in a dynamic team setting to be adaptable and to garner flexible opinions.