Umar Farooq Email & Phone Number

San Francisco, CA, US

Dubai, AE

Buena Park, California, US

• Leading the development and implementation of innovative marketing strategies to drive new user acquisition for mobile apps and web platforms.
• Spearheading collaborations with product managers, designers, and data analysts to optimize campaigns and enhance user experiences for maximum acquisition and conversion rates.
• Overseeing all aspects of mobile user acquisition campaigns, from setup and creative development to performance tracking, leveraging data-driven insights for continuous optimization.
• Managing significant digital marketing budgets, strategically allocating resources to maximize return on investment and achieve key business objectives.
• Implementing cutting-edge digital marketing techniques and staying updated with the latest trends in the mobile app ecosystem to identify new growth opportunities.
• Employing advanced analytics tools for in-depth data analysis, creating real-time performance dashboards to inform strategic decisions and optimize campaign effectiveness.

New York, NY, US

• Responsible for nurturing and strengthening relationships between clients and Genpact, leveraging expertise in digital marketing and data analytics to deliver value and drive growth.
• Collaborate with business leaders and cross-functional teams to define and implement data-driven digital marketing strategies, aligning them with project plans and goals.
• Harness a data-centric approach to decision-making, gathering, analyzing, and integrating comprehensive digital marketing analytics to underpin strategic business decisions.
• Translate complex marketing analytics into actionable insights for stakeholders, enabling them to effectively navigate their business objectives and optimize digital marketing outcomes.
• Develop, manage, and maintain sophisticated dashboards and reports to monitor digital marketing campaign performance, providing real-time transparency for all stakeholders.
• Regularly communicate digital marketing metrics, insights, and project statuses to stakeholders, fostering an environment of open dialogue and data-driven decision-making.

Bankside, London, GB

• Planning, strategizing, and executing digital marketing (Paid search(PPC/SEM), paid social, display, video, email marketing, affiliate marketing) campaigns for clients from various industries by working closely with.
• Increased lead generation by 270% for automotive clients on paid social campaigns by experimentation through A/B testing.
• Oversaw performance and analytics for a diverse portfolio of clients spanning the automotive, beauty, real estate, and travel industries. Managed substantial media budgets across platforms such as Facebook, Instagram.
• Evaluated Ad effectiveness measurement metrics and target KPI’s and built integrated reporting dashboards to facilitate real-time data access to agency network and clients, enabling faster decision making and bird’s.
• Optimized conversion funnel to increase ROI and ROAS and analyzed multi-touch attribution seeking casual relationships from correlation patterns, statistical analysis, market/competitor analysis to help drive insights.
• Successfully retained the big client’s portfolio by exceeding client’s expectation through quality results and won the Make-the-leap award.

New York, NY, US

• Responsible for paid media (Paid search(PPC/SEM), paid social, display, video, email marketing, affiliate marketing) planning, strategy, execution, optimization, and measurement for search, social, display and video.
• Conceptualized and built performance dashboards integrating measurement metrics and KPIs on Tableau and Google Data Studio.
• Liaised regularly with teams at Google, Facebook & Twitter for growth optimization, beta-testing, A/B tests and new-media activations.

New York, NY, US

• Managed UM MENA, J3 & Magna Media Client’s award-winning multimillion dollars portfolio for search, social, display, affiliate, and video from media planning, strategy, execution, and optimization to measurement. High.
• Increased sales from Google search by 120% initiating an account re-structure by enabling automation using smart bidding, conversion optimization, google analytics set-up, and campaign experimentation and ad testing.
• Created Multi-Channel Reporting Dashboards and build Performance Reviews across all the clients by using power BI, Google data studio
• Act as the main Digital point of contact between the Client & Agency Reported directly to the GM and managed a team of five.

New York, NY, US

Dubai, AE

• Company Overview: Buzinessware FZCO is a leading professional e-business services provider based in Dubai, UAE since 2003 & servicing clients in Middle East, Europe and America.Key Responsibilities:
• Managed SEO, PPC and Social Media projects including kickoff, requirements analysis, development, testing and launch
• Managed a growing digital team of passionate professional
• Research and analyze industry changes/developments in search engine optimization.
• Analyze client websites and provide well-defined strategies to improve site conversion and ROI
• Identify and prioritise SEO opportunities related to onsite and offsite optimization, and coordinate with in-house and agency resources to execute tasks

Lahore, Punjab, PK

• Company Overview:APNSol is a global provider of digital marketing solutions and Business Process Outsourcing (BPO) services. Key Responsibilities:
• Led the development, web strategy, and delivery of internet marketing programs
• Developed and execute marketing campaigns to increase the acquisition and conversion of site visitors
• Responsible for developing and maintaining search engine marketing (SEM) and lead generation programs
• Analyzing and reporting program performance, providing recommendations and results for improvement and implementation of new programs.
• Support the seniors for digital strategy on key business initiatives

Brooklyn, US

• Company overview:Bitwords Media is an experienced player in IT industry. Leveraging the power of technology and are pioneers in providing superior and world standard web based solutions in USA.Key Responsibilities:
• Managed SEO, PPC and Social Media Projects
• Design, manage and develop Internet marketing schedules including link-building, blog implementation and paid search marketing
• Analyzing, reporting program performance and providing recommendations.
• Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link building etc.

Master Of Science - Ms, Business Analytics

Oxford Digital Marketing: Disruptive Strategy, Digital Marketing

Master Of Business Administration (M.B.A.), Marketing