Umar S. Email & Phone Number

Dubai, Ae

Dubai, Ae

Sharjah, Sharjah Emirate, United Arab Emirates

✪ Developing and implementing merchandising plans to optimize product assortment, pricing, and placement across all retail outlets ✪ Identifying opportunities for market corrections and adjustments to merchandising strategies✪ Conducting regular category share reviews, analyze shelf space allocation by brand, and implement strategies to increase brand share within each outlet✪ Collaborate with brand Heads to manage budgets and ensure effective allocation of resources to meet sales goals✪ Gather, analyze, and maintain accurate trade data relevant to brand objectives and market performance✪ Partner with brands to develop and execute impactful in-store marketing activities and brand activation

Ajman Emirate, United Arab Emirates

✪ Assist in the development and implementation of trade marketing plans and strategies aligned with overall business objectives.✪ Conduct market research and analysis to identify trends, customer insights, and competitive activities.✪ Develop and manage promotional activities, including pricing strategies, discounts, and incentives.✪ Collaborate with the design team to create visually appealing and effective point-of-sale materials.✪Coordinate with sales teams to ensure successful execution of trade marketing initiatives.✪Manage trade marketing budgets and ensure optimal resource allocation.

New York, United States

My Cargo Manager is a cloud app for truckers, warehouses and freight forwarders for their daily operations including communicating with customers, partners.

Lahore, Punjab, Pakistan

✪ Led the establishment of the Trade Marketing department, developing and implementing trademarketing strategies for a portfolio of leading brands, including Unilever International, Disney USA,Wipro, and Godrej.✪ Manage the trade marketing budget and track ROI✪ Analyze market trends and competitive data to develop and implement trade marketing strategies✪ Manage the trade marketing team and provide coaching and development

Lahore, Punjab, Pakistan

✪ Develop and Execute Marketing Strategies✪ Create new Sales Opportunities, managing existing relationship with customers✪ Developing marketing campaigns and promotional strategies based on product features and target markets✪ Monitoring competition and industry trends to identify opportunities for growth✪ Identifying potential new markets for the company’s products or services via research, analysis, and meetings with potential clients✪ Ensuring Deployment of TPOSM, PPOSM through TMRs✪ Increasing Brand Image through availability and visibility through first class execution.

Lahore, Punjab, Pakistan

Joined as Zonal Visibility Manager on Resource Link payroll in 2017 at Gujranwala than promoted to RVMLahore on Marksman payroll✪ Handled team of 80+ Merchandisers, 8 Store Captains, 6 Supervisors, and BAs and supervising 586 retail stores across region✪ Ensured seasonal/department Resets, Plan-O-Gram/schematic completion as per management’sguidelines.✪ Successfully rolled out & ran NFL’s Perfect Retail Store program in Gujranwala & Lahore region✪ Manage all Trade Marketing and Visibility enhancement activities in the region that provide effectivesupport to Sales Team towards the attainment of monthly targets.✪ Execution of merchandising plan- Training and Development of Merchandisers to ensure a high degree ofvisibility. KPIs setting and monitoring mechanism for the merchandisers

Lahore, Punjab, Pakistan

✪ Lead retail & MT channel’s trade marketing strategy development to accomplish defined businessobjectives throughout product categories✪ Successful implemented Hilal Foods Merchandising Automation project by liaising with Merchandisers, Supervisors, 3P, and Sales Team✪ Assisted the National Trade Marketing Manager in designing trade promotion plans✪ Managing and driving team of almost 60+ Merchandiser through assigning their route plans, focus areas, and on time activity support✪ Executing the brand activation in liaison with marketing department

Lahore, Punjab, Pakistan

✪ Being part of Pioneer team of newly established Marco polo (Trade Marketing) department of Abbott, established department from scratch (Performed Shop Conesus to strategic planning)✪ Developing Territory/Outlet wise Business Plan & roll out strategies to achieve sales target✪ Developing & Managing Key Accounts (Chain Pharmacies, LMTs, big Retail Pharmacies & Institutions) andresponsible for Consumer products of Abbott✪ Ensuring that Abbott’s brands are effectively available in store (right range, available stock), visible when applicable (space management and display, in store communication, promotion), and actively recommended (counter team skills development, motivation

Sialkot District, Punjab, Pakistan

OOH Accounts Management & Development.Day to day interaction with customers as per defined service standards.Ensuring availability and visibility of Nestle products in the customers.Achieving monthly sales target of HORECA, HELT & Work consumers.Managing distributor & their sales force

Sialkot, Punjab, Pakistan

As a Partner at Aqua One Pvt Ltd, I spearheaded sales and marketing efforts, contributing significantly to the company's success before pursuing new career opportunities.