Umashankar A Email & Phone Number

Chennai, Tamil Nadu, India

 Heading the Newly Emerged Segment – Dealer Business; Leading a team of 4 Direct Reporters, 9 Branches, and 15 Indirect Team Members for driving YOY Growth and P&L of PAN India Dealer & LT Businesses Key Member of the Management Team to decide on Business Aspects, Budgets, CAPEX, Future Strategies, Policies, Organization Restructuring, Marketing & Business Growth Plans for Dealer Business and New Products Successfully:  Improved top-line & bottom-line, EBITDA & PBT by driving a Change in Strategy at the Regional Level  Pioneered a new KAM Initiative to increase wallet share, and grow KAM business from 100 Cr to 200 Cr in 4 Years Enhanced profitability & business of South Region from 2 Cr to 330 Cr, positioning the organization as a leading player in the industry Made new Entries in Tender Business & EHV Real Estate, generating additional business of 100 Cr at 5% PBT Steering a Competitive Dealer Business Strategy and Marketing Plans for the attainment of PAN India Business Growth Appointing reliable channel partners/dealers for reaching out to new regions/customers. Overseeing the development of joint ROI-driven schemes, stock/ inventory control, making the business viable for channel partners  Supervising Monthly Order Intake, Manufacturing Clearance, Revenue & Payment Collection of 15+ Cr / month with a good contribution margin. Defining Price Management Policy for Cables Business, ensuring market competitiveness  Organising new product development/launch, marketing campaigns/ promotions, enabling the company to become "best sellers" in their segment  Analysing competitor/ market trends, Sales KPIs, NPS/ CSAT Scores, and devising strategies to achieve higher sales/ against competition  Driving Adoption of New Automation / E-Commerce Solutions for enhanced customer experience, building of online presence, cost-efficient operations Providing leadership to cross-functional teams, empowering people to deliver their best

✔️ Spearheaded Regional Business Management of 350 Cr with a team of 4 Branch Heads and 25 Personnel ✔️ Established plans and strategies for acquiring the business volumes through B2B & B2C Channels, Change of Product and Customer Mix as per business needs, and implementation through Regional Offices, establishing the company as a trusted brand in the industry✔️ Played a key role in Business Transformation/ Growth from INR 50 Cr to INR 350 Cr in the assigned regions✔️ Pivotal in structuring review with Branches & Regions for business plan, targets vs actuals, action plans to exceed targets, new customer/ channel development, competition update/mapping, strategy review & implementation for the achievement of business goals✔️ Developed sophisticated sales models, leveraging vast knowledge of the marketplace, capabilities & complexities of products✔️ Guided teams in building a healthy sales pipeline, lead generation/ conversion, and sales of Cable Products ✔️ Steered customer-centric operations, ensuring excellent service delivery to improve customer satisfaction and retention✔️ Built healthy relationships with key clients, understood their requirements, and positioned the company’s products and solutions in the context of their needs, securing new /additional business for the company.

Chennai, Tamil Nadu, India

✔️ Oversaw Production Planning to decide on the Production Plan as per customer timelines, manufacturing capacities & RM limitations✔️ Responsible for successful management of the Company’s Operations, People, and Processes, ensuring sustainable growth ✔️ Devised and introduced realistic Business Plans covering various Product Lines, for high-operational performance and profitability.

► Consistently led the Team to achieve defined sales objectives through new customer acquisition, account mining, and development► Tracked key business metrics - SLA, QA, Compliance, NPS, KPIs & CSAT Scores and recommended corrective actions ► Revitalized business taking into account the company’s direction, key customers, and market parameters

► Opened new business horizons for the company, by driving sales of the complete product portfolio, acquiring new customers, expanding the existing customer base► Played a key role in marketing, brand promotions, new product launches, and quick adoption in targeted segments

► Drove the sales & marketing of the company’s products in the assigned regions of Delhi & Chennai

Education record

10Th Std