ELEVATE is a dynamic group of companies united by a singular vision: to champion social justice and foster inclusion for women across Asia. Committed to driving meaningful change, we offer a diverse range of initiatives and services tailored to advance women at every stage of their professional journey.We are holistically changing the game for women by redefining societal, organizational and individual norms. We’re here to rebalance the power.

In today’s fast-paced professional environments, the emotional experiences of women often go unrecognised or are misinterpreted as weaknesses. In this series, called Feminine Fortitude, I delve into the rich emotional landscape of the workplace – focusing on emotions like vulnerability and fear – through the lens of feminine values. I explore how these traditionally undervalued emotions can be transformed into powerful assets for leadership, resilience, and career advancement.

LeanIn.Org was founded by Sheryl Sandberg to empower all women to achieve their ambitions. Our theory of change:1. We empower women and girls to take the lead and pursue their dreams2. We advocate for better public policies and a more equitable workplace because to make lasting change, we need institutional change.3. We run programs to combat bias because changing the trajectory of women and girls means changing how we think about gender.Lean In Network, Singapore (Lean… Show more LeanIn.Org was founded by Sheryl Sandberg to empower all women to achieve their ambitions. Our theory of change:1. We empower women and girls to take the lead and pursue their dreams2. We advocate for better public policies and a more equitable workplace because to make lasting change, we need institutional change.3. We run programs to combat bias because changing the trajectory of women and girls means changing how we think about gender.Lean In Network, Singapore (Lean In Singapore Ltd)We focus on five pillars - Mentorship & Sponsorship, HeForShe, Unconcious Bias, Circles, Lean In GirlsOur Lean In Singapore community is made up of more than 7000 women, men, and others who come together to be inspired, educated, and to support and collaborate. The Chapter meets four to six times a year. Tickets are made available through platforms like Eventbrite and are open to the community and beyond. Show less

Lead Partner businesses, overall Channel Chief. Execute go-to-market plans within VMware’s ecosystem across 48 markets. Partner business provides coverage to ~96% of APJ market.Commercial and Inside Sales Organization covers >160.000 customers. Drive strategic plan and revenue attainment. Commercial Sales contributes ~45% of APJ market.

Rebuilt RTM across Asia Pacific & Japan. Defined and implemented new structure including hiring, business development, team roles, success metrics, compensation and P&L. Advocated internally and externally. Drove channels programs. Developed new products/portfolio sales and programs (SD-WAN and WiFi). Delivered 30% incremental revenue contribution in FY17. Increased incremental revenue by 40% in 2018 (34% YoY growth) from channels.Key influencer in setting the global channel… Show more Rebuilt RTM across Asia Pacific & Japan. Defined and implemented new structure including hiring, business development, team roles, success metrics, compensation and P&L. Advocated internally and externally. Drove channels programs. Developed new products/portfolio sales and programs (SD-WAN and WiFi). Delivered 30% incremental revenue contribution in FY17. Increased incremental revenue by 40% in 2018 (34% YoY growth) from channels.Key influencer in setting the global channel strategy and program direction, to best represent regional needs. Led the current APJ channel organization to over-achieve regional sales goals. Actively involved in developing the APJ growth strategy. Show less

Built and executed EMC’s hyperconverged business (VxRAIL) in Asia Pacific with an exit of $200M+ bookings in FY16.Delivered key sales growth strategies that influence incremental revenue, market share & competitive advantage through insight-driven engagement with EMC’s channel sales organization & partner business needs. Led partner sales strategy and all channel GTM Programs with a team of senior managers at HQ and in-region. Support the field in execution of key channel… Show more Built and executed EMC’s hyperconverged business (VxRAIL) in Asia Pacific with an exit of $200M+ bookings in FY16.Delivered key sales growth strategies that influence incremental revenue, market share & competitive advantage through insight-driven engagement with EMC’s channel sales organization & partner business needs. Led partner sales strategy and all channel GTM Programs with a team of senior managers at HQ and in-region. Support the field in execution of key channel sales strategies that will help meet and exceed our sales targets in the mid-term perspective. Show less

Built first Channel Sales Development function and team with key objective to drive mid- to long-term channel revenue generation in AP/J. Later scaled as a best practice.

Achieved first quarter of positive and highest growth rate with Isilon channels (CYQ313), with highest incremental revenue (35%) YTD and penetration into Non-Named Segment for EMC at 51%. $110M bookings target.

Prime responsibility to lead sales and engagement strategy for high growth initiatives in EMC Channels organization Asia Pacific/Japan. Managing & executing EMC’s key regional partnerships with a focus on Dimension Data Asia, Cisco and VMware in APJ. All 3 partnerships represent an integral APJ wide engagement, and are core to the EMC’s strategy to be the market leader in cloud computing. In this role, I work with the GEO channels, sales & marketing teams, Cloud sales functions &… Show more Prime responsibility to lead sales and engagement strategy for high growth initiatives in EMC Channels organization Asia Pacific/Japan. Managing & executing EMC’s key regional partnerships with a focus on Dimension Data Asia, Cisco and VMware in APJ. All 3 partnerships represent an integral APJ wide engagement, and are core to the EMC’s strategy to be the market leader in cloud computing. In this role, I work with the GEO channels, sales & marketing teams, Cloud sales functions & vSpecialist technical teams, and supporting BU functions.  APJ leader in managing & executing a new EMC brand/channel GTM VSPEX to enable solution selling in the channel. This strategic program will enable EMC to drive competitive sales motion by enabling the channel to sell solution stacks which includes EMC and our alliance partners’ solutions. Responsible to coordinate all activities in country and drive the partner selection criteria, engage local EMC resources, schedule initial discussion with key players, get executive sponsorship within targeted partners, and provide support throughout the entire engagement and enablement process. In this role, I work closely with APJ & GEO channel leads, channel marketing, partner enablement, inside sales, UIG & BRS and actively engage with the WW channel sales, ESG, corporate & channel marketing, global product sales teams in representing APJ needs as we further develop this new initiative for EMC globally. Show less

Lead sales and engagement strategy for high growth initiatives in EMC Asia Pacific/Japan.

Coordinate, manage and support a key EMC partner across Asia Pacific/Japan combined with execution in the countries aligned to channel teams. Responsible on all aspects of the channel relationship and internal support structures necessary to drive business with EMC partner. Work with channel managers and field teams across the geo to develop and execute on strategic marketing and business plans, initiatives, and objectives for each focus country, as well as channel sales plans, including… Show more Coordinate, manage and support a key EMC partner across Asia Pacific/Japan combined with execution in the countries aligned to channel teams. Responsible on all aspects of the channel relationship and internal support structures necessary to drive business with EMC partner. Work with channel managers and field teams across the geo to develop and execute on strategic marketing and business plans, initiatives, and objectives for each focus country, as well as channel sales plans, including pipeline development and opportunity management across the region. Show less

Strategic consulting, including business plan & sales strategy development across APJ using EMC Avamar as fronting technology, focusing on service providers market.

Grew Brocade OEM business by 38% YoY and record 86% QoQ growth in Q108 in Southeast Asia region. Developed strong run-rate business with partners through volume-based channel programs for Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, and Brunei. Inducted into Brocade’s President Club in 2007 and 2008 for high achievement (top 10% of sales reps and systems engineers worldwide). Accelerated Brocade’s revenue traction with IBM, Hitachi Data Systems, SUN… Show more Grew Brocade OEM business by 38% YoY and record 86% QoQ growth in Q108 in Southeast Asia region. Developed strong run-rate business with partners through volume-based channel programs for Singapore, Thailand, Malaysia, Indonesia, Philippines, Vietnam, and Brunei. Inducted into Brocade’s President Club in 2007 and 2008 for high achievement (top 10% of sales reps and systems engineers worldwide). Accelerated Brocade’s revenue traction with IBM, Hitachi Data Systems, SUN Microsystems & NetApp across South East Asia while developing other areas of opportunities for future growth.Responsible for sales representing approximately $12 million revenue annually and 35% YoY growth. Show less

Grew storage business in strategic accounts by 86% and net profit margin by 179% for financial, industrial, and distribution sectors in 2003. Carried goal of $3M USD. Drove 380% and 400% YoY growth respectively in storage business in industrial and distribution sectors in 2004 with goal of $4M USD. Drove sales of more than $6M USD in industrial and distribution sectors with significant growth in both areas. Recognized as IBM’s Top Storage Sales Representative for the year, Top… Show more Grew storage business in strategic accounts by 86% and net profit margin by 179% for financial, industrial, and distribution sectors in 2003. Carried goal of $3M USD. Drove 380% and 400% YoY growth respectively in storage business in industrial and distribution sectors in 2004 with goal of $4M USD. Drove sales of more than $6M USD in industrial and distribution sectors with significant growth in both areas. Recognized as IBM’s Top Storage Sales Representative for the year, Top Salesperson in ASEAN/SA for IBM’s storage virtualization, and Top 5 Salesperson in IBM ASEAN/SA for SAN Directors in 2005. Show less

Strong background in implementing IBM SAN and NAS solutions for major customers, and responsible for architecting storage and backup solutions. Resolved various challenges and played dual role in pre-sales and post-sales for IBM pSeries and storage solutions. Acquired extensive certifications.