Umberto Facciolla Email & Phone Number

Malta

- Setting up user acquisition and customer journeys across different sites, products and geo locations.- Collaborate with Commercial and CRM specialists to develop effective lead generation strategies.- Analyze and report on lead generation metrics to track progress and identify areas for improvement.

Malta

Main online stakeholder and responsible for implementing all eCommerce initiatives, from the product to the marketing campaigns.

CRM Strategy for iGaming and eCommerce brands.Automation and Life cycle journeysPlanning Retention and Acquisition campaignsSEO Analysis & Analytics metrics for Affiliate Website.

Malta

• Develop strategy for all player segments, including the associated risk and budget management, creating a truly personalised communication strategy across all channels;
• Build and manage a team of CRM and VIP Managers that have responsibility to drive revenues for existing products;
• Work with central teams, overseeing design, testing, execution, analysis and optimisation of all CRM campaigns throughout the player life cycle (conversion, retention & reactivation);
• Achieve monthly and yearly retention KPI’s;
• On-going development of a CRM approach to player communications across all touch-points with the objective of turning every interaction into a marketing opportunity;
• VIP customer strategy development and management;

Malta

• Define CRM action plans and rely on the team to ensure its execution on all brands.
• Management of CRM Coordinator, CRM Executives, Product Team and designers (assign tasks and follow up on execution)
• Managing the communication plan across the different channels.
• Effective management of brief requests into production and delivery by coordinating efficient processes and flows between various departments (CRM, BI, Design, Campaign, Product, Customer Support, Telemarketing and.
• Responsible for the overall B2C communication and VIP strategy of all brands.
• Provide support to CRM team and act as the primary point of contact for all CRM and retention related topics.

Malta

• Responsible for the installation and configuration of CRM systems and tools as well as integration of other internal and external tools including data and communication tools.
• Implement, own and maintain CRM and Marketing systems and tools, drive projects to completion.
• Responsible for system adoption within the business, liaise with internal stakeholders.
• Point of reference for system usage and features, regularly trains and educates staff.
• Analyze systems capabilities and suggest further improvements and automations within CRM and Marketing.
• Ensure data is available in the CRM system, monitor data additions and changes.

Malta

- Increase retention and reactivation of the existing customers via campaigns and promotions such as bonuses, risk-free bets, birthday bonuses.- Produce reports, analyze the campaigns performances and evaluate customers.- Follow competitors’ activities in order to always improve our offering to the market as well as our Marketing strategies.

London, United Kingdom

Campaign Manager Italy(Sportsbook/ Casino/ Scratch Cards) - Increase retention, reactivation and cross-sell of the existing clients via campaigns and promotions such as bonuses, risk-free bets, prize draw competitions, using newsletters, articles on the website, flash promotions- Updating the website with content such as articles and banners.- Set up.

Malta

Dealing with enquiries related to Poker, Casino and Sports Betting from existing and potential customers via email and phone in Italian and English. Use of Basic Marketing Tool and VIP Managament.I focus on my duties in order to deliver the best customer service and provide all information with regards to Sport Events, Poker, Casino, Bingo and promotions.

Manchester, United Kingdom

Handling calls from frequent flyers from different countries, including reservations, award booking/ticketing and general enquiries and respond to written correspondence received by mail, e-mail and fax, including enrolments, profile updates, retroactive credit requests, as well as members’ enquiries.

Communication And Media Studies, English

Activities and Societies: Sat and pass for exams such as Communication and JournalismSemester study as Erasmus Experience

International Business, Certificate In International Tourism & Leisure Management

Degree In Enterprise Advertisement And Communication (Equivalent To Ma), Marketing, Advertising, Graphic Design, Economics

Degree In Communication Science (Equivalent To Ba), Psicology, Sociology, Communication, Modern History, Italian And English