Umberto Torrielli Email and Phone Number
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📈 Transforming AdTech & Martech with Innovation and Data-Driven StrategiesFrom spearheading global platform launches to delivering enterprise-wide digital transformations, my career in adtech and martech has been defined by solving complex challenges and driving measurable results.🚀 Revolutionizing Contextual AdvertisingAs General Manager of 4D, a product of Silverbullet, I lead GTM strategy and development of cutting-edge solutions powered by Natural Language Processing (NLP) and Computer Vision to transform programmatic and YouTube ad performance. My team’s innovative work in display, CTV, OTT, and OLV channels is reshaping audience engagement strategies. Beyond driving client success and commercial partnerships, I’ve established a robust operational framework and built a global team culture of excellence. By enhancing contextual targeting and insights, we continue to set new benchmarks in digital advertising.🌐 Guiding a Data-Driven Company to IPO SuccessAs Co-Founder and Chief Strategy & Client Officer at Silverbullet, I helped transform an idea into a global martech leader, driving the company to a successful IPO. I’ve played a pivotal role in crafting customer data strategies for Fortune 100/500 clients, empowering brands with privacy-first, future-proof marketing solutions. Our focus on leveraging 1st-party data and forming partnerships with Oracle, Salesforce, and Adobe underscores our commitment to delivering exceptional results.💡 Innovating Mobile Data MonetizationWhile consulting for Ogury, I unlocked the value of mobile data assets, establishing best practices and forming strategic partnerships. This work enabled organizations to create new revenue streams through location-based data solutions.📊 Scaling Martech Solutions Across EMEAAt Oracle (BlueKai DMP), I led the deployment of complex cross-device solutions for marquee clients like FCA and Maserati. My team delivered industry-first projects, including a multi-partner attribution initiative for T-Mobile, solidifying Oracle’s position in the adtech landscape.🎯 Pioneering Digital Video MonetizationAt FreeWheel, I worked with Fortune 500 clients to transform digital video strategies, driving significant revenue growth for companies like Warner Music Group and AETN. These initiatives laid the foundation for advancements in programmatic and CTV advertising.📌 Let’s ConnectPassionate about the future of adtech and martech, I’m keen to discuss programmatic media, CX innovation, and data-driven strategies. Let’s collaborate to drive impactful outcomes.
Silverbullet
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Chief Strategy & Client OfficerSilverbullet Oct 2016 - PresentLondon, England, GbCorporate Strategy, Client Success, Data-led CX Consulting for Silverbullet, a global intelligence-driven CX services and products company. We live and breathe data.Co-founded the business in 2016 and helped lead it through to a successful IPO in 2021 at a valuation of £70MM.Co-Created a leading data transformation / customer data strategy and implementation business from being an idea, to a global business scaled across all continents including global Fortune 100/500 clients across all major verticals.Drive excellence in martech / data tech practice and services with leading engagements at the core of client's customer orchestration and data-driven strategic priorities.Lead a world-class, second-to-none team of data consultants & strategists, customer success, and implementation specialists who consistently provide unrivaled services to our clients.Responsible for all teams across the business as direct/indirect reports, helping to manage the strategic direction of the business both from an internal GTM perspective, as well from an M&A perspective.
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Managing PartnerSilverbullet Oct 2016 - Jun 2019London, England, Gb
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Gm, Platforms & Product4D Contextual Targeting & Insights Jan 2021 - PresentNew York, New York , UsClient Success, Commercial Partnerships, Advanced Advertising, Solutions Consulting. As GM for 4D, I am responsible for ideating, launching, and scaling global commercial + client success operations + product for 4D, the next generation contextual targeting & insights platform for Display, CTV, OTT, OLV, and other emerging channels.4D drives unrivaled programmatic and YouTube advertising performance through the precision of advanced NLP + Computer Vision based content targeting models (patent pending!) coupled with deterministic post-bid data to optimize contextual targeting composition in real-time.Manage all aspects of hiring, recruiting, team building, and driving the operational framework for growth into the U.S. market as first employee in territory.Manage multi-revenue line P&L, forecasting, budgeting, and related roadmap decisions for global business.Directly support commercial wins with high-profile Fortune 100 clients, major holding companies, and leading programmatic platforms, both on the supply and demand side.Drive the overall strategy of 4D as a platform within the umbrella of products and services offered by Silver Bullet Group. -
Vp, Data Partnerships & StrategyOgury Jan 2016 - Oct 2016London, London, GbHelped drive data monetization strategy and best-practices for Ogury's unique data assets.Introduced best-in-class data revenue frameworks and secured unique partnerships with leading vendors across data location, data monetization, data exchanges, and more. -
Director, Implementation - Bluekai Dmp - Emea, Oracle Marketing CloudOracle Jun 2013 - Jan 2016Austin, Texas, UsIn April 2014, BlueKai was acquired by Oracle and the BlueKai Solutions Consulting team joined the Oracle Marketing Cloud Professional Services team.Relocated to London, UK to build & lead the Solutions Consulting team for the EMEA region.Deployed, educated, and supported the DMP rollout across the region completing sophisticated implementations across all major verticals, all the while contributing to the product enhancement roadmap by providing invaluable European insights. -
Sr. Principal Solutions ConsultantOracle Jun 2013 - Mar 2015Austin, Texas, UsThe only Modern Marketing solution that integrates cross-channel, content, and social marketing with data management for the enterprise.
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Sr. Solutions Consultant - Dmp ImplementationsBluekai Jun 2013 - Jun 2014UsSenior member of the Bluekai team responsible for post-sales technical implementations to onboard client’s data into the Bluekai Data Management Platform (DMP) based on the client's marketing strategy and business requirements.Design and implement new integrations to transfer data between the DMP and other digital media platforms and solutions using APIs, server to server feeds and client-side data exchange mechanisms.Manage several time-sensitive and multi-faceted onboarding implementations concurrently, which include US and international clients (EMEA, LATAM) and the largest Oracle Marketer and Publisher DMP clients.Train, demo and advise clients on DMP platform usage and best practices for data activation. -
Advisory Services ManagerFreewheel Jul 2011 - Jun 2013New York, Ny, UsMulti-functional role working with Fortune 500 companies focusing on:A) executive-level strategic consulting including revenue/ad operations, digital video ad strategy, internal business operations B) technical advisory role directly in charge of ad server technology implementation, network designs, partner integrations, indepth client analysis -
East Coast Region Manager, Client ServicesKontera Oct 2010 - Jul 2011Foster City, California, UsManage Eastern Region Client Services Team ensuring strong client service, strategic direction, relationship development, and account/campaign/client retention & upsell. Primary responsibilities include supervising, training, and leading Account Managers on the East Coast Client Services Team as well as working directly with key strategic accounts driving Kontera’s direct revenue stream. -
Manager, Digital Advertising Solutions & Ad OperationsThe Taunton Press Jan 2009 - Dec 2010Newtown, Ct, UsBroad scope of responsibility including direct management of ad operations team in charge of trafficking, troubleshooting, and measurement of advertiser web campaigns, management of digital advertising related functions (including inventory/yield analysis, pricing, RFP response, and asset monetization) within a highly functional national ad marketing and sales team. Directly responsible for affiliate revenue streams and overall digital monetization strategies. -
Producer, Interactive Sports & OlympicsNbc Sports Jan 2008 - Dec 2008Stamford , Ct, UsLed the the online production team to successfully generate content under deadline for over 150 affiliated websites before, during, and after the 2008 Summer Olympics while managing and processing over 900 affiliate online ad campaign RFPs by working with the ad operations department to schedule and traffic orders within a time-critical environment. -
Analyst, Media Optimization & TechnologyDigitas Jan 2007 - Jan 2008Boston, Massachusetts, UsMedia advertisement operations analyst specializing in the implementation and measurement of complex campaigns using third-party ad servers and various analytics packages. -
Marketing AssistantCreative Factor Jan 2007 - May 2007
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Corporate CommunicationsWorld Wrestling Entertainment Jan 2006 - Dec 2006Stamford, Ct, Us
Umberto Torrielli Skills
Umberto Torrielli Education Details
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Quantic School Of Business And TechnologyMaster Of Business Administration - Mba -
Sacred Heart UniversityLeadership With Concentration In Marketing Management
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Sacred Heart UniversityCommunications & Technology
Frequently Asked Questions about Umberto Torrielli
What company does Umberto Torrielli work for?
Umberto Torrielli works for Silverbullet
What is Umberto Torrielli's role at the current company?
Umberto Torrielli's current role is CSO CCO | AdTech & Martech Leader | Growth, Digital Transformation, GTM and Client Success | Product Innovation, Customer Data Strategies, and Strategic Partnerships | Advisor.
What is Umberto Torrielli's email address?
Umberto Torrielli's email address is ut****@****heel.tv
What is Umberto Torrielli's direct phone number?
Umberto Torrielli's direct phone number is +4479177*****
What schools did Umberto Torrielli attend?
Umberto Torrielli attended Quantic School Of Business And Technology, Sacred Heart University, Sacred Heart University.
What are some of Umberto Torrielli's interests?
Umberto Torrielli has interest in Animal Welfare, Children, Economic Empowerment, Science And Technology.
What skills is Umberto Torrielli known for?
Umberto Torrielli has skills like Digital Media, Digital Marketing, Online Advertising, Analytics, Digital Strategy, Advertising, Doubleclick, Strategy, Google Analytics, Ad Serving, Behavioral Targeting, Mobile Devices.
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