• Strategise and execute multi-channel marketing campaigns to facilitate in-bound and out-boundmarketing, such as digital marketing, email marketing, public relations, and content marketing.• Create and design marketing collateral to facilitate out-reach and customer acquisition such aspitch decks, white papers, e-guides, landing pages etc.• Use CRM & Hubspot automation systems to execute marketing and sales campaigns.• Work with the data analytics team to monitor, analyze and report key metrics (e.g: conversionrates) of sales and marketing campaigns on a weekly basis.• Conduct research to identify new marketing opportunities and take initiative to implementthem.• Work closely with functional teams in marketing, business development and design to ensuremarketing is aligned with overall business strategy.• B2B SaaS.

- Volunteer in "Benazir Nashonuma Program [BP/ENP]" project, The Aga Khan University.- Conducted FGDs, IDIs, data coding, and analysis.- Ensured data quality, collaborated with stakeholders.- Exceeded project objectives, derived insights from data.- Met deadlines with exceptional work ethic.- Excellent written and verbal communication.- Fostered stakeholder engagement and collaboration.- Demonstrated competence and dedication.•

• Devise strategies to uplift brand image and positioning to make TOM recall in consumer’s mind • Create out of the box social media designs and content in collaboration with designers and social media team • Write creative content for social media posts, designs, website, articles, blogs and case studies • Measure and report performance of all conventional and digital marketing campaigns• Monitor market share performance of brand across various markets and implement area specific plans

• Perform various integrated marketing tasks including campaign ideation, marketing research and trend analysis involving celebrity endorsements as well as other digital content. • Developed content for social media marketing including blogs writing, press releasing and product specifications. • Planned and organized various promotional events such as CSR activities and dealer conventions. • Planned and designed campaigns for various product launching through digital and traditional marketing tactics. Conducted research surveys including marketing research.

• Collected primary and secondary data on public transport related issues that women face on daily basis in the Project “Meri Sawari, Kis Ki Zimedari?”. • Wrote a research paper on various solutions for transportation issues around the globe and how to make effective use of those measures for Karachi. • Made video on Project “Meri Sawari, Kis Ki Zimedari” and presented it in Shehri-CBI’s donor event in the presence of Chief Donor, Friedrich Naumann Foundation.

• Transcribed and edited written content for various Shows and Movies. • Clients included Netflix, Hulu, Disney and HBO.

• Written SEO blogs and articles for various clients from distinct industries. • Various industries include medical, sports, fashion, skincare and home decor.

• Developed ideation for social media pages pertaining to the current affairs at IBA. • Planned and integrated media planning and content development. • Created video and blog content for social media.

• Developed content such as blogs, video scripts and edited clips for various topics. • Topics included local and International news pertaining to sports, fashion, celebrities and politics. • Covered various local stories, conducted interviews and transcribed content.

• Planned and conducted in-person class sessions to students at TCF school, Maymar. • Conducted tests and performed administrative tasks pertaining to class work. • Gave students life coaching sessions on college applications, time management and leadership.