Spearheading marketing and corporate communications for the industry leader from the Indian security industry “Tops Security” for India, UAE and UK markets. The assignment also include new product development and communication for the group’s diversified services. Below are some of the measurable results I have achieved during my tenure so far.Social Media Marketing - Industry's 1st structured SMM effort a. Facebook - Fan base grown from 600 to 51,000 b. Twitter - Followers from 25 to more than 800 c. Linked-In - Fan base from 500 to 1240 (organic) PR- a. Achieved 60 print media coverage and around 40 online coverage b. The topics covered are varying from event security, management profiling, background verification, guarding, safety tips, operations, HR, recruitment, training, women bouncers etc. which were never explored by any of the industry player c. All print coverage are from the Tier 1 publication the advertising value of which runs into crores d. Extensive efforts on averting media crisis or negative coverage for the brand Lead Generation - a. Total high net worth leads shared 44 in last 6 months b. Include brands which are PAN India and revenues in the house of 100 crore plus c. Almost 6 leads a month and lead pattern shows direct correlation to the social campaign or PR activity done during these periodCritical Assignments- a. Corporate website b. Topsline mobile app c. Topsline website and brochure d. Rebranding of 2 business verticas e. Corporate and sales presentation revamps f. Brand support to individual BVsTie-ups & Associations a. Leading Indian multinational group for wearable tech b. Aggregation mobile platform for medical help c. Start-up for wearable innovationsWon 4 awards including Brand Trust Report inclusion, No. 1 Brand and Most trusted brand award in 2015-16

Client Servicing - Planning & execution of all the strategic, marketing, advertising, events and online activities for the entire Sahara group companies. Conceptualizing marcom activities for group's BU's to generate revenue, promote loyalty and initiate positive awareness for the brand and group at large. Clients: Sahara Q-shop, Sahara Hospital, Sahara Insurance and Sahara City Homes Special Projects:1) Indian Badminton League (Awadhe Warriors Team - Finalist):- Initiated the project and ROI methodology presented to management resulted into buying the team- Auction strategy for the players- Public relations and media evangelist - Lead stadium branding, website development and social media marketing - Contracts and legalities for the entire team - Financial decisions for the team- Sponsorships and vendor management2) Hockey India League (Uttar Pradesh Wizards Team – Second Finalist):- Outdoor promotions and activations- Stadium branding and cheering merchandise- Legal documentations3) Sahara Bharat Bhawna Diwas (Guinness World Record): - Awareness and venue branding- Briefing and executing creative- Outdoor promotions- Assisted audio visual team for the shoot- Supported PR team in celebrity management4) Indian Premier League (Pune Warriors India Team):- Agreements, legal and franchise documents to the IPL - Procurement & purchase - Brand activities like advertising, Stadium look & feel, fan engagement programs, etc.Core team member for successful execution of E&Y marcom Audit:- Drafted ‘Standard Operating Procedures’ for the entire marcom department, which later became the platform for the audit- Analytics for financial data- Audit query and response management

• Successfully build new business through effective design and implementation of strategic marketing and branding plans.• Possess highly organized and creative skills• Communicate effectively as mediator, facilitator and negotiator.• Good human relation skills, meeting and interacting with people, motivate people easily.• Execute and manage highly successful marketing programs.• Familiar with media advertising and communications• Responsible, Ethical, Adaptable, Life-long learner.• Direct brand management team activities, developing and executing highly productive market programs.• Research and analyze markets, trends, and other national and local demographic, geographic, and psychographic specifications.• Administer project budgets, maintaining responsibility for all reporting activities.• Implement national, multi-layered brand & marketing activities, from concept through execution with excellent return on investment (ROI).• Goal oriented and ability to work under pressure• Innovative and effective problem-solver, who has proven multi-tasking project and brand management abilities.• Train and develop team members to ensure highest levels of aptitude & attitude, resulting in individual and team recognition.• Public speaker and presenter with ability to persuade and motivate diverse audiences to expected reaction.• Idea Generator

Responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy. Collaboration with Consumer Insights to ensure the brand remains relevant to consumers and that all initiatives support the brand promise. Additionally, as a Brand Manager I take a lead in managing vendor partners and communication agencies, and all aspects of their projects.

Planning & execution of strategic Marketing plans for all 11 group companies (Pan India). Including Advertising, PR, Events & Online.

• Interface between the agency & the client• Understanding of briefs & giving communication triggers to the creative team • Responsible for creative outputs for the brand • Catalyst between the creative team, suppliers & agency• Documentation: Internal memos, WIP• Estimation and Billing • Outstanding & projected spends on brands• Understanding all internal processes/ information needs• Keeping check on market trends & coming up with newer avenues in brand management proactively• Strategic business tie ups

• Interface between the agency & the client• Understanding of briefs & giving communication triggers to the creative team • Responsible for creative outputs for the brand • Catalyst between the creative team, suppliers & agency• Documentation: Internal memo’s, WIP• Estimation and Billing • Outstanding & projected spends on brands• Understanding all internal processes/ information needs• Keeping check on market trends & coming up with newer avenues in brand management proactively• Strategic business tie ups

• Interface between the agency & the client• Understanding of briefs & giving communication triggers to the creative team • Responsible for creative outputs for the brand • Catalyst between the creative team, suppliers & agency• Documentation: Internal memos, WIP• Estimation and Billing • Outstanding & projected spends on brands• Understanding all internal processes/ information needs• Keeping check on market trends & coming up with newer avenues in brand management proactively• Strategic business tie ups