Joined Up Business Planning (JUBP)- Supports in the development of the JUBP by brand, channel, division and customer.- Supports the quarterly activity planning cycle effectiveness.- Supports in ensuring that the Customer Marketing activity execution/activation calendar, is optimized in line with field sales capacity and capability.Activity Planning & Commercial calendar- Supports the development of the commercial channel and customer activation plans (including investment).- Maintains & orchestrates the trade activation/execution calendar.- Leads the Project management of the in-field execution/activation of the commercial activity calendar.- Use expertise in the outlet universe to drive brilliant execution.Budget Management- Accountable for trade activation budget and ensures that all spend are in line with plan and agreed guidelines. Sales & Category Growth Drivers- Leads the in-field execution/activation, monitoring & reporting of the relevant Sales & category/portfolio growth drivers.- Also supports the broader sales team to execute brilliantly at maximum scale.Sales Cycle Briefings- Owns the sales cycle briefing sessions and coordinates the execution. Controls & Compliance- Delivers Measurement & Evaluation on all activities and drives promotional effectiveness & efficiency.- Trade activations are consistently compliant with Marketing Code guidelines. - Drives Full compliance to Diageo Code Of Business Conduct.

• Drive achievement of profitable market share target (volume and value) for the area via delivery of Outlet Activation Standards (OAS). Ensures Retail Redistribution Scheme (RRS) in the area are fully deployed and standards maintained as per the RRS guidelines.• Coach and train team members 14 times a month in line with monthly activities checklist. Identifies training needs of Territory Managers, Retail Sales Executives, Sales Executives and Vans Sales Reps and works with Capability team/HR to build team’s capability and ensure a talent pipeline.• Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting• Ensures achievement of incremental sales and sales drivers (Quality, Distribution, Visibility, Price, Promotion, Persuasion) objectives by Territory Managers.

• Drive achievement of profitable market share target (volume and value) for the area via delivery of Outlet Activation Standards (OAS). Ensures Retail Redistribution Scheme (RRS) in the area are fully deployed and standards maintained as per the RRS guidelines.• Coach and train team members 14 times a month in line with monthly activities checklist. Identifies training needs of Territory Managers, Retail Sales Executives, Sales Executives and Vans Sales Reps and works with Capability team/HR to build team’s capability and ensure a talent pipeline.• Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting• Ensures achievement of incremental sales and sales drivers (Quality, Distribution, Visibility, Price, Promotion, Persuasion) objectives by Territory Managers.

• Drive achievement of profitable market share target (volume and value) for the area via delivery of Outlet Activation Standards (OAS). Ensures Retail Redistribution Scheme (RRS) in the area are fully deployed and standards maintained as per the RRS guidelines.• Coach and train team members 14 times a month in line with monthly activities checklist. Identifies training needs of Territory Managers, Retail Sales Executives, Sales Executives and Vans Sales Reps and works with Capability team/HR to build team’s capability and ensure a talent pipeline.• Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting• Ensures achievement of incremental sales and sales drivers (Quality, Distribution, Visibility, Price, Promotion, Persuasion) objectives by Territory Managers.

• Drive achievement of profitable market share target (volume and value) for the area via delivery of Outlet Activation Standards (OAS). Ensures Retail Redistribution Scheme (RRS) in the area are fully deployed and standards maintained as per the RRS guidelines.• Coach and train team members 14 times a month in line with monthly activities checklist. Identifies training needs of Territory Managers, Retail Sales Executives, Sales Executives and Vans Sales Reps and works with Capability team/HR to build team’s capability and ensure a talent pipeline.• Ensures brilliant execution of customer marketing/marketing promotional activity by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting• Ensures achievement of incremental sales and sales drivers (Quality, Distribution, Visibility, Price, Promotion, Persuasion) objectives by Territory Managers.

Primaryly responsible for Managing business relationships with distributors and key wholesalers to deliver company sales volume expectations.Achieve profitable volume/market share target for the Territory by driving sales to wholesalers and ensuring sales out of the wholesalers.Building profitable relationships with key wholesalers and ensuring key wholesalers carry our target portfolio within the territory.Manages Recommended Price Compliance in wholesalersBuild value adding business relationship with wholesalers organisation to deliver sustainable business growthEnsures generated orders are fully delivered by distributors.Works with Relationship managers to ensure wholesale loyalty scheme is well run.Ensures regular monthly full business reviews with all wholesalers.Ensures prompt reporting of any competitive activity.Ensures monthly updating of wholesaler data.Works with DDM, Training Dept and HR to develop capability of wholesalers. Ensure effective customer/ business development to counter competitive activities in the territory

- Ensures achievement of sales drivers for Area.- Works with ASM and Training Dept and HR to build personal sales capability. - Ensures sales out of distributors/market share growth is achieved. - Ensures promotional activity is in the right outlets and well managed.-Has to keep and update a database of outlets within the territory.-Responsible for ensuring the retail redistribution standards are adhered to by distributors and VSM`s.- Ensures at a minimum, once a quarter review of VSM routes, inclusion of new outlets.- Manages Recommended Price Compliance in outlets - Ensure effective customer/ business development to counter competitive activities in the retail territory.- Has accountability for POS materials, Chillers, Light signs etc deployed in retail outlets within sales territory.

• Open up markets for Crystello.• Anchor training sessions for customers.• Introduction and sale of Crystello into the Nigerian markets.• Train new staff on company sales operations