Umema Bharmal Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Providing executional and strategic Marketo consultation and project management services to a diverse range of clients. • Responsible for email marketing development, including segmentation, A/B testing and deployment and constantly monitor for improvements• Maintain Automation Integration with CRM constantly evaluating campaign metrics and performance while creating recommendations to improve• Support MOPs initiatives in Marketo & SFDC such as managing lead lifecycle, lead scoring, lead nurturing and data cleansing• Managing projects and accounts, building, deploying and managing email campaigns. • Working on data management, webinar campaigns, tradeshow campaigns, survey campaigns, and reporting on the results. • Managing timelines, communications and meetings using project management tools such as Trello and Asana

My role involves alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency.Services contracted out to Ricoh Canada as a CRM Support Analyst, Sales and Marketing Operations● Research and perform end-user testing and deployment of Einstein Sales Cloud Components and Sales Analytics● Configure page layouts, workflows, templates, record types and data fields● Collaborat with Teams to create Business Requirements Document for Accounts and Contact re-configuration and customized the Salesforce layout to deliver new features to CRM products in an agile environment to best suit department needs● Analyzed and documented the Ricoh IT Service Solution End to End Process● Evaluate potential technical and process-based solutions, made recommendations, and assisted with proof-of-concept to assess solutions● Create concise Salesforce reference documents and acted as a resource to advise clients on available tools to integrate with Salesforce for both ongoing and upon specific business requests● Prepared Client Presentations and demonstrated new Product solutions for CPQ and OneDoc (Document Generation tool) to potential and existing clients● Act as a project coordinator and share information across internal teams to ensure alignment on key milestones● Point of contact for all customers and end users for onboarding, provide solutioning, demos, and prepare reference manuals and documentation for training purposes and improve customer experience

• Assist in the planning and execution of a range of digital marketing initiatives for platforms, including but not to be limited to LinkedIn, Instagram, Facebook, and YouTube.• Ensure that web content is kept up to date and website is fully functional and accessible for customers• Prepared a marketing plan and work within budget to deliver various marketing initiatives, including trade show and other related events, such as Innovision • Supporting and managing the marketing department, including graphic, web and GUI design; providing guidance and approvals on project completion • Research potential free advertising • Working knowledge of Automation platform- Marketo• Working knowledge on retouching images, updating website (WIX) and video editing for digital promotion, vlogs and social media.• Working knowledge on search engine optimization best-practices and experience of campaign management on Google Analytics, Google Adwords and Facebook Ads.• Collaborate with cross-functional teams for Sales enablement, and work with them to plan and execute campaigns/releases• Prepared yearly Marketing plan and present to management for approval

Toronto, Ontario, Canada

infoAnalytica is a Marketing Consulting company helping the world’s leading B2B enterprises drive net new customer acquisition through their data-driven demand generation solutions, sales & marketing analytics, and marketing research offerings. • Provided the Marketing Lead with support when aligning creative and strategic direction• Collaborated with campaign teams, monitored key competitors and industry trends, to maintain a competitive advantage• Accelerated lead discovery and lead nurturing campaigns by executing inside sales/pre-sales campaigns for their customers B2B outreach campaigns such as opt-ins, content syndication, and marketing and sales lead qualification• Communicated customer brand identity to prospects by understanding customer campaigns and their products/services to maximize client relationships• Kept client and campaigns team updated on the status of projects through calls, emails and slack• Collaborated with stakeholders on various projects and ensured smooth delivery of services to clients• Collaborated on market and industry research and other special ad-hoc projects and outreach activities for Amazon Logistics, AWS, KFB etc.

Ahmedabad

This training period has improved my skills a ton, both off paper and on paper, this position served as a positive learning experience. I paid meticulous attention to detail in understanding of the goals of the organization. I showcased the ability to meet the rigorous demands of a hectic and fast-paced work environment which in turn only provided me with a set of invaluable experiences. I brought up fresh and spirited insights and established adaptability, flexibility and creative thinking within me. My role was performing the role of Recruitment as per requisitions for software developers. Recruitment being one of the most important function in Human Resources, this place has helped me learn some of the most beneficial lessons.My duration here has definitely given me a better understanding of my skill set and where my career may take me.

Ahmedabad Area, India

This being my first position in an office atmosphere, I didn’t know exactly what to expect. My internship at Colgate Palmolive has taught me more than I could have imagined. My duties were diverse, and ever-changing. During my tenure, I was open to doing and exploring variety of things, I exercised my initiative-taking spirit and demonstrated a professional approach, to be a valuable asset to my team! I had undertaken the company based projects: (I) Occupational Medicine in Environment Occupational Health and Safety (EOHS); and (II) Employee Engagement. Other than this, I took up responsibilities helping the Hr team in functions like Recruitment, Assessments, Inductions, Joining Formalities, Taking interviews, Organizing events, Making ppts for presentations, and other side functions.This had definitely been one of the most positive experiences!

Ahmedabad Area, India

I have always enjoyed writing, and always felt that I was pretty good at it. I'd won awards for poetry compositions during my college years at the youth festivals.Yet, what this position taught me is that I really didn’t have the writing skills I thought I had. Writing takes practice and I simply was not practicing enough. Writing for the web and writing your average thing could not be more different. I had to learn to adapt a new tone with my writing, something that took a little getting used to. This position kept me writing something new everyday, and I can say that my writing has improved drastically. This will keep growing, at a personal front!

Sales And Marketing Continuing Education In The Canadian Context

Master Of Business Administration (M.B.A.), Human Resources Management/Personnel Administration, General