The history of our professional SEO and digital marketing company began in 2012. During that period there were many companies who wanted to make an introduction of their services on the internet, and very few specialists with experience in web development . It became apparent that there was opportunities for success in this market.The first projects were managed on popular CMS software, but with an unique original design. In parallel, development of a simple and easy CMS began. Soon we understood that it was not enough just to create a website but also to make it easier to search on the internet. That is why we have decided to focus more predominately on search engines algorithms.Now we are providing the best SEO services in Lahore and Pakistan. But we have a plan to expand it to further countries. For more detail you can visit our website: http://www.umeranees.com

ResponsibilitiesEnsure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audienceCreate the necessary technical architectureBuild systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, retail portals etc)Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectivesPromote both offsite and onsite activities and also the interactions that build ranking, profile and traffic

Responsibilities Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns Design, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Search Engine Optimization (SEO)• Search Engine Marketing (SEM)• Social Media Marketing (SMM)• Social Media Optimization (SMO)• Generating Leads, Sales and Relative Traffic through Online• Conversion Optimization• Google Analytics & Webmaster tool• Online Marketing & Branding• Viral Marketing & Direct Marketing• Market Research and Industry Analysis

Key Management Areas of Responsibility Define requirements, tasks, and resources associated to SEO strategy Manage and execute implementation of SEO strategy Communication to clients, team, and management on strategy/project development, timelines, and results Collaborate on client strategy and goal definition for success Keep pace with SEO, search engine, social media and internet marketing industry trends and development Contribution to the company blog and at least one social media communityKey Functional Areas of Responsibility Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers) Develop and implement link building campaigns Develop, manage and execute communication/content strategies via social communities in coordination with client goals Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) Monitor and evaluate search results and search performance across the major search channels in order to improve rankings Research and administer social media tools in support of clients’ social media strategy Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies Communication to team and management on project development, timelines, and results

Maintains marketing staff by recruiting, selecting, orienting, and training employees; maintaining a safe and secure work environment; developing personal growth opportunities. Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; initiating, coordinating, and enforcing systems, policies, and procedures. Maintains customer response operations by establishing work schedules; assigning employees; providing back-up. Maintains quality service by establishing and enforcing standards; training representatives; monitoring calls; surveying customers; evaluating outcomes. Resolves customer problems by training telemarketing service representatives; maintaining reference manuals and dialogue guides; providing information; answering questions. Maintains work process flows by coordinating information and requirements with related operational departments; participating with and providing resources to business improvement teams. Keeps management informed by preparing reports; making presentations; interpreting information; making recommendations. Maintains equipment by coordinating requirements with telecommunications and information services departments; examining state-of-the-art technology; recommending upgrades; controlling installations. Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. Contributes to team effort by accomplishing related results as needed.