Umer Ghumman
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Umer Ghumman Email & Phone Number

Senior Director - Country Head - MX ( Mobile eXperience) Samsung EC Pakistan at Samsung Mobile
Location: Lahore District, Punjab, Pakistan 14 work roles 9 schools
1 work email found @tetrapak.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Role
Senior Director - Country Head - MX ( Mobile eXperience) Samsung EC Pakistan
Location
Lahore District, Punjab, Pakistan
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Umer Ghumman is listed as Senior Director - Country Head - MX ( Mobile eXperience) Samsung EC Pakistan at Samsung Mobile, a with 19072 employees, based in Lahore District, Punjab, Pakistan. AeroLeads shows a work email signal at tetrapak.com and a matched LinkedIn profile for Umer Ghumman.

Umer Ghumman previously worked as Director - Country Head - MX (Mobile Experience) Pak & Afg. at Samsung Mobile and Principal Professional/ Director- Head of Group IM ( IT & Mobile ) Pak & Afg. at Samsung Mobile. Umer Ghumman holds Business, Management, Marketing, And Related Support Services from Harvard Business School.

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{first}.{last}@tetrapak.com
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Profile bio

About Umer Ghumman

With over 27+ years of experience in the technology, FMCG, and commercial sectors, I am a seasoned business leader and marketer who drives growth, innovation, and impact. As the Director - Country Head - MX (Mobile Experience) for Pakistan and Afghanistan at Samsung Mobile, I oversee a $500 million USD mobile business, leading a team of 150 and collaborating with 9 distributors in two countries.My core competencies include new business development, product portfolio and pricing strategy, marketing communications, key account management, and P&L management. I have revitalized challenging and effort-driven assignments, delivered innovative and impactful marketing campaigns, and developed strategic partnerships and customer relationships. I have been recognized as one of the top 60 leaders at Samsung SELF 100 program, received multiple high achiever awards, and represented my employers (Samsung , Tetra Pak & Lintas ) at different forums in more than 25 countries. I am also passionate about learning and sharing my knowledge, having been trained at prestigious institutions such as Harvard ( HBS ), IMD Switzerland, Chartered Institute of Marketing UK, Singapore Institute of Management, and LUMS, and serving as a visiting faculty and a speaker at various local universities and associations. My mission is to leverage my expertise in TECH, FMCG, COMMERCIAL, and BRAND to create value for Samsung Mobile and its stakeholders, and to contribute to the development of the mobile industry and the society.

Listed skills include Brand Management, Market Planning, Strategy, Marketing Research, and 29 others.

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Samsung Mobile
Samsung Mobile
Senior Director - Country Head - MX ( Mobile eXperience) Samsung EC Pakistan
Lahore, PK
Employees
19072
AeroLeads page
14 roles

Umer Ghumman work experience

A career timeline built from the work history available for this profile.

Senior Director - Country Head - Mx ( Mobile Experience) Samsung Ec Pakistan

Lahore, Pk

Director - Country Head - Mx (Mobile Experience) Pak & Afg.

Current

Pakistan

Jan 2022 - Present

Principal Professional/ Director- Head Of Group Im ( It & Mobile ) Pak & Afg.

Lahore, Pakistan

KEY ACHIEVEMENTS - Got nominated among 60 Top leaders at Samsung - Under SELF 100 Program, my corporate life long learning Testimonial Video has been displayed at Samsung Leadership Center - Under Conflict Management Category. - I shared my Story where once I failed miserably in my previous organization, as I got promoted ahead of time at young age as Head of Marketing , But I never gave up on myself. - Used all those experiences & failures as rare lessons of life & kept… Show more KEY ACHIEVEMENTS - Got nominated among 60 Top leaders at Samsung - Under SELF 100 Program, my corporate life long learning Testimonial Video has been displayed at Samsung Leadership Center - Under Conflict Management Category. - I shared my Story where once I failed miserably in my previous organization, as I got promoted ahead of time at young age as Head of Marketing , But I never gave up on myself. - Used all those experiences & failures as rare lessons of life & kept marching.- Didn't repeat mistakes of being foolish or arrogant anymore, rather this time I had the Business experience & emotional intelligence to handle people. - It's very enjoyable work here at SAMSUNG as I am trying to inspire directly or indirectly to bring many positive changes by nurturing future leadership, evolving & developing new business processes, a culture of excellence and freedom to contribute with a vision to grow beyond mental barriers, which are helping us to structure, sustain & grow business in a very competitive industry.- I would like to leave a legacy of robust team of fearless leaders, sustainable processess, culture of excellence with a true sence of direction, so the journey may continue long after I am gone.- I would like to look back with a great deal satisfaction & be proud of my contributions. Show less

Mar 2019 - Jan 2022

Senior Professional (Head - Samsung Mobile Business Pak & Afg.)

Pakistan

- Responsible for Over all HHP (Hand Held Products)/ Mobile Business Worth over $500 million USD p.a. for Pak & Afg.- P& L management. - Product Management - Pricing & Portfolio Roadmap. - Lead a team of 120 (Direct & Indirect staff).- Distributor Management: Manage 4 four Distributors with Mega infrastructures & operations in two countries.- Sales - Retail and Marketing Services - Marketing - Brand management, Communication 360… Show more - Responsible for Over all HHP (Hand Held Products)/ Mobile Business Worth over $500 million USD p.a. for Pak & Afg.- P& L management. - Product Management - Pricing & Portfolio Roadmap. - Lead a team of 120 (Direct & Indirect staff).- Distributor Management: Manage 4 four Distributors with Mega infrastructures & operations in two countries.- Sales - Retail and Marketing Services - Marketing - Brand management, Communication 360 degree campaign development & launch of over 6 Brands p.a. [including 2 Flagships ( Note & S series). Mid & High Range Devices]- Media, PR , Event Management & Digital activation supervision. Show less

Dec 2016 - Feb 2019

Business Development – B2B Sales / Account Management

Pakistan

• Managed and conducted high profile meetings with CEO and Board Members to sell large investment business cases (Dairy, Beverage category).• Use consumer insights (U&A, Incidence study, health tracker to develop business case) • Inspire and help customer in developing ATL and BTL campaigns, trade activations, Numeric Development Programme for better returns.• Effective utilization of marketing support budgets for customers.Key Achievements in B2B sales • Won… Show more • Managed and conducted high profile meetings with CEO and Board Members to sell large investment business cases (Dairy, Beverage category).• Use consumer insights (U&A, Incidence study, health tracker to develop business case) • Inspire and help customer in developing ATL and BTL campaigns, trade activations, Numeric Development Programme for better returns.• Effective utilization of marketing support budgets for customers.Key Achievements in B2B sales • Won DALDA in Jul 2014.• Won Citro Pak new customer and played a key role in campaign development of “FRUITIEN” nectar launch in Lahore in Mar 2014.• Won PEPSI account for Value Added Still Drinks (Juices) in Tetra Pak cartons, 3 Juice Lines Filling and Processing equipment after 2 years of consistent follow up and negotiations. • Exceptional performance award in Mar 2012 for successfully leading business development team. • Finalized a Mega dairy plant deal after 4 years of consistent follow up. Fauji Fertilizer Bin Qasim Ltd. Dairy Venture NUPUR Show less

Mar 2011 - Dec 2016

Marketing Manager

Pakistan

Worked as an Implementer Middle East Cluster dairy development initiative in Pakistan• Developing good raw milk collection - launch of Dairy Hub (Dairy Development project), financial feasibility and execution of the project with leading dairy processors (Engro, Nestle and Haleeb).• Government relations for better high-level strategic decision.Dairy Development General management Implementation and marketing first ever Dairy Hub a community dairy development program in… Show more Worked as an Implementer Middle East Cluster dairy development initiative in Pakistan• Developing good raw milk collection - launch of Dairy Hub (Dairy Development project), financial feasibility and execution of the project with leading dairy processors (Engro, Nestle and Haleeb).• Government relations for better high-level strategic decision.Dairy Development General management Implementation and marketing first ever Dairy Hub a community dairy development program in Pakistan. Youtube).http://www.youtube.com/watch?v=oAigcR93wYY Received exceptional performance award at TPP for a very unique project in Pakistan. Bangladesh and Kenya are following the TP Pakistan footsteps in implementation. The project has received prestigious “ Asian CSR award” Show less

Jan 2009 - Feb 2011

Middle East Cluster Coordinator (For Egypt, Turkey & Pakistan) Sta Short Term Expat. Assignment

Egypt

Main coordinator for implementation of Tetra Pak Global strategy in cluster Middle East markets to maintain UHT milk growth and increase volumes by 40% in 2010 over base year 2007. • Coordinated with marketing teams of three countries to adapt & implement global strategy for cluster.• Led a multi-country U&A consumer reach for Egypt, Turkey & Pakistan.• Coordinated with other team members responsible for supply chain, quality, portfolio management, customer services, and… Show more Main coordinator for implementation of Tetra Pak Global strategy in cluster Middle East markets to maintain UHT milk growth and increase volumes by 40% in 2010 over base year 2007. • Coordinated with marketing teams of three countries to adapt & implement global strategy for cluster.• Led a multi-country U&A consumer reach for Egypt, Turkey & Pakistan.• Coordinated with other team members responsible for supply chain, quality, portfolio management, customer services, and consumers marketing.Key Achievements:  Led & delivered multi-country consumer research and finished analysis in committed 6 months.  Coordinated first ever cluster initiative of this sort. Show less

Jan 2008 - Jan 2009

Head Of Marketing B2C

Pakistan

Managed marketing operation at Tetra Pak Pakistan and ensured delivery of marketing initiatives for selected dairy and beverage customers. Led a team consisting of Dairy & Beverage category, Retail & Distribution, Communication, Environment and PR managers. Developed and implemented Strategic Marketing Plans and prepared sales forecast along with sales department. Supervised Juices Nectars & still drinks (Flavors) mega consumer promotions. Reported to Managing Director as a member of… Show more Managed marketing operation at Tetra Pak Pakistan and ensured delivery of marketing initiatives for selected dairy and beverage customers. Led a team consisting of Dairy & Beverage category, Retail & Distribution, Communication, Environment and PR managers. Developed and implemented Strategic Marketing Plans and prepared sales forecast along with sales department. Supervised Juices Nectars & still drinks (Flavors) mega consumer promotions. Reported to Managing Director as a member of Tetra Pak Pakistan management team. Key achievements:  Market Company grew by double digit growth 30% in 2007 and Tetra Pakistan won Market Company of the year award from Tetra Pak Top Management.  Supervised & developed Category Development Projects : • Launched UHT milk campaign post launch studies revealed that it triggered intention to purchase UHT milk in TP carton in 75% of viewers.• JNSD category Consumer promotions. Show less

Oct 2006 - Jan 2008

Dairy Category Manager

Pakistan

Played a significant role in marketing operations for UHT Dairy Industry worth over $400 mio. Responsible to grow and develop UHT milk category through branded campaigns for dairy customers and over all dairy category generic campaigns. Worked as brand/ marketing consultant as B2B support to customers. Responsible for School Milk Program initiative. Key achievements:  Dairy Category grew at 25% (CAGR) in 2004 – 2006. Successfully launched 2 brands of dairy customers and was… Show more Played a significant role in marketing operations for UHT Dairy Industry worth over $400 mio. Responsible to grow and develop UHT milk category through branded campaigns for dairy customers and over all dairy category generic campaigns. Worked as brand/ marketing consultant as B2B support to customers. Responsible for School Milk Program initiative. Key achievements:  Dairy Category grew at 25% (CAGR) in 2004 – 2006. Successfully launched 2 brands of dairy customers and was part of planning process for most successful brand launches for Tetra Pak customers. Show less

Sep 2003 - Oct 2006

Food Category Manager

Pakistan

Sep 2002 - Sep 2003

Communication And Environment Manager

Pakistan

May 2000 - Sep 2002

Expat Short Term Assignment In India - Tetra Pak India/ Bain & Co.

Tetra Pak South East Asia

India

It was two month Global Project for Ten year strategy for UHT milk for Tetra Pak India, Bain & Co. & Tetra Pak Global Marketing team

Oct 2006 - Dec 2006
Team & coworkers

Colleagues at Samsung Mobile

Other employees you can reach at samsungmobilepress.com. View company contacts for 19072 employees →

9 education records

Umer Ghumman education

Executive Mba, Entrepreneurship/Entrepreneurial Studies, 3.0 Cgpa

Activities and Societies: Public Speaking ( TED Talk) , Motivational Speaking, Writing my Own book , I have 27+ years of international.

F.Sc. ( Intermediate ), Pre-Medicine/Pre-Medical Studies

Govt College Of Science

Activities and Societies: Company Commander ( National Cadet Corps )

Matriculation, Sciences, A

Govt Pilot Scondary School

Activities and Societies: President - Student Welfare Society

FAQ

Frequently asked questions about Umer Ghumman

Quick answers generated from the profile data available on this page.

What company does Umer Ghumman work for?

Umer Ghumman works for Samsung Mobile.

What is Umer Ghumman's role at Samsung Mobile?

Umer Ghumman is listed as Senior Director - Country Head - MX ( Mobile eXperience) Samsung EC Pakistan at Samsung Mobile.

What is Umer Ghumman's email address?

AeroLeads has found 1 work email signal at @tetrapak.com for Umer Ghumman at Samsung Mobile.

Where is Umer Ghumman based?

Umer Ghumman is based in Lahore District, Punjab, Pakistan while working with Samsung Mobile.

What companies has Umer Ghumman worked for?

Umer Ghumman has worked for Samsung Mobile, Tetra Pak, Tetra Pak South East Asia, Lowe And Partners Worldwide, and Mccann Erickson.

Who are Umer Ghumman's colleagues at Samsung Mobile?

Umer Ghumman's colleagues at Samsung Mobile include Faradilla Rizqianti, Juan Carlos Cuello, Baba Dubai, Sonu Kushwaha, and Jaswanth Peddapothula.

How can I contact Umer Ghumman?

You can use AeroLeads to view verified contact signals for Umer Ghumman at Samsung Mobile, including work email, phone, and LinkedIn data when available.

What schools did Umer Ghumman attend?

Umer Ghumman holds Business, Management, Marketing, And Related Support Services from Harvard Business School.

What skills is Umer Ghumman known for?

Umer Ghumman is listed with skills including Brand Management, Market Planning, Strategy, Marketing Research, Marketing Management, Business Development, Business Strategy, and Management.

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