Umer Khan Email & Phone Number

Berlin, Germany

- Piloting business performance through early planning & strategy, range rationalization of SBUs encompassing Laptops or Gaming Laptops / Desktops / Monitors for countries in EMEA Market.- Mentoring a team of 3 members & supervising PCs or IT Equipment and E-commerce business.- Strong exposure in overall Merchandising Process i.e. from understanding customer behaviour, assortment planning, CPRF with vendor and supervising supply chain for the managed businesses.- Successfully sold Online spaces to brands as Shop-in-Shop concept to increase the visibility for brand and space monetization for the website.- Used data analytics to assess consumer behaviour & present accurate product mix which helped in contributing to the total revenue.- Facilitate rentals of new brands in Computers and other businesses across 4 countries, which contributed to $XX mn.- Successfully achieving profitability & market share improvement by controlling non-moving merchandise.

Berlin, Germany

Developing and managing the strategic relationship with key suppliers/brands/partners.Identification and development of new business opportunities.Own and deliver monthly business plans for the category along with, margins and in-stock metrics.Develop and maintain good working relationships with all Support Functions to assist sales in resolving complex issues and improve customer satisfaction.Actively seek opportunities to increase the value of new and existing customers through a deep understanding of the Customer's business needs and careful planning of cross-range and up-selling.Analyzing market trends and plan category growth accordingly.Manage respective sites from an operational perspective, maintaining and developing customer relationships.Responsible for end to end Selection & brand growth for the category.Establish, develop, and manage win-win customer relationships by building and maintaining relationships with the customers at appropriate levels with measured outcomes. Ensure category growth through expanding assortment, price leadership, key partnerships and category monetizationWorking with internal and external teams to resolve issues and understand them.Collaborate with the operations team to drive efficiencies.Defines key account strategies to address customer needs and translates them into individual and team action plans and tactics.

Dubai, United Arab Emirates

Behavioural analytics to inform the product roadmap.Marketing automation process design and improvement.Research and leverage competitive analysis to drive traffic and top line sales growth with trending products.Liaising with marketing and content teams improving customer experience to optimize offerings and create effective network.Managing a cross-functional process for prioritizing, delivering and launching major product releases strategically.Proposing new and existing brands for exclusive offerings by having them invest on our retail portal for long-term and short-term.Analyse web metrics and critically identify areas of opportunity.Ensuring North Star framework to have a clear data informed strategy.Data analysis into customer segments, temporal behaviour, trial retention.Qualitative and quantitative analysis for category target mapping against GFK reports. Enhancement to the predictive models for efficient spends.

Dubai, United Arab Emirates

Prepare selling reports weekly, hindsight’s quarterly/seasonally, and other ad-hoc reporting based on needs of the business.o GMV, GP, Unit sold Analysis, o Demand Analysis/ Advance ordering.o Product specification and demand analysis.o GFK Report Vs Category Report Mapping.o Views, Conversion and SKU mapping.Regularly reviewing performance indicators, such as sales and stock levels, by ensuring proper cash flow.Interaction with vendors in terms of placing orders, requesting samples, negotiating costs, and tracking vendor performance.Meeting suppliers and negotiating terms of contract.Category margin planning and product pricing.Maintaining relationships with existing suppliers and sourcing new suppliers for future products.Monitor website to ensure the product is displayed and priced correctly.Regularly monitor online competitor channels for competitor pricing of like/similar/same.Managed overstock inventories by identifying slow sellers and liquidate with supplier support.Partner with cross-functional team members including allocation, planning, design, finance and content.Ensuring the visibility and placement of products in the web-page.Implementing Online marketing campaigns, Special Newsletter, Deal of day, Wow deal, and flash sales.Maintaining regular track of GMV, GP, Margin, ASP, Returns, Customer Review, RTV .

United Arab Emirates

Responsible for planning and selecting the range of IT products to sell in retail outlets.Sourcing new merchandise and review existing items to ensure products remain competitive. By fully understanding customer needs, to maximize profits and provide a commercially viable range of merchandise at competitive prices. Keeping up to date with market trends and reacting to changes in demand.Typical work activitiesAnalyzing consumer buying patterns and predicting future trends; regularly reviewing performance indicators, such as sales and discount levels;managing plans for stock levels;reacting to changes in demand and logistics;meeting suppliers and negotiating terms of contract;maintaining relationships with existing suppliers and sourcing new suppliers for future products;liaising with other departments within the organisation to ensure projects are completed;attending trade fairs, to select and assemble a new collection of products;participating in promotional activities;writing reports and forecasting sales levels;presenting new ranges to senior retail managers;liaising with shop personnel to ensure supply meets demand;getting feedback from customers;training and mentoring junior staff.

Performed surveys within UAE on the desired products by the management.Create and present the excel sheets and tabulate it with critical analysis.Weekly analysis on latest technology trends.

Master Of Business Administration - Mba, Marketing

Bachelor Of Business Administration - Bba, Business, Management, Marketing, And Related Support Services