Muhammad Umer Rashid Email & Phone Number

Karachi Division, Sindh, Pakistan

Karāchi, Sindh, Pakistan

Managing the ECommerce Business for Hilal Foods & Hilal Care

Karāchi, Sindh, Pakistan

Looking after the Baking CategoryManaging the budget and getting the maximum output within limited resourcesInitiating, executing and monitoring all the trade related activities within baking category.

Pakistan

Complete ownership & management of the Trade Marketing BudgetResponsible for Joint Business Planning agreements which includes negotiations and finalization of contracts with Key CustomersResponsible for P&L of top contributing International Modern Trade & Local Modern Trade StoresIdentifying the channel wise shopper needs and striving to provide best.

Pakistan

Designed & Executed Merchandising Revamp Nationally (Selecting right cities, outlets, Third Party Structure, Job Responsibilities, Automated Reporting, Planogram Strategy)Introducing first time ever a changeable secondary display as per cycle plan for the Modern Trade Channel for top 72% contributing customers in the channelIntroducing a Counter Top Unit.

Karachi

• Designing and executing corporate plans helping to gain competitive edge to win the best FMOT opportunity and an increasing share in our handlers.
• Responsible for designing tools to ensure 100x100x100 distribution model. 100% of PSKUs at 100% of the stores at 100% of the time.
• Ensuring the maximum ACVs (All commodities value) by covering bigger and better stores to get the highest share of the weighted handlers within the numeric universe covered as per the guidelines
• Categorizing and re-tier the customers group on the basis of their Previous 3 months (P3M) performance of the SKU coverage and the volume capacity
• Designing sales delivery tools for the field force by focusing on the key opportunities present in the market and monitoring them internally as well as externally to ensure stewardship.
• Designing sales delivery tools to monitor the progress and re- evaluate the current trade plans rolled out in the field

Karachi, Pakistan

• Managing and trade channels within the section
• Identifying customer needs and availing the opportunity in terms of numeric handlers and weighted handlers within the geographic territory assigned by the team
• Execution of timely trade offers for our customers
• Identifying and availing the merchandising opportunities within the section by managing the overall company budget on promotion in terms of PPoSM and TPoSM
• Ensuring the proper execution of route plan by the DSRs
• Ensuring the achievement of section targets in terms of Brands and their variants

Karachi

Assessment of the general context and the social and cultural environment.Evaluation of the potential and the targeted population’s characteristics.Definition of the appropriate Advans Pakistan products and services.Identification of the competitive environment and knowledge about the currently offered products and services.Definition of market shares (in.

Lining up and management of the new talented faces for the Drama Serial “Ladies Park” on Geo Entertainment.Making a detailed Report and Presentation on the One Liners received during the year 2010 and a detailed analysis on the basis of their Genres, Production Houses and Writers.Managing the Geo Ideas account and evaluating the new ideas and forwarding.

Identification of prospects, conveying the message of Marlboro and giving them a relevant product offer

Master Of Business Administration (Mba), Sales, Distribution, And Marketing Operations

Bachelor Of Business Administration (B.B.A.), Finance, Marketing

Activities and Societies: Executive Member at Entertainment Plus Society To Do's: Designing Proposals Getting Sponsorship for the annual.

Intermediate, Commerce

Education record