- Responsible for managing entire channel of the company.- Achieved highest growth in total subscriber market share during 2019, 2020 & 2021 vs the industry- Implemented 1st of its kind Quality of Sales model to ensure right acquisitions are made- Launched Pay for Performance Model to increase ROI for right franchises- Achieved highest recharge subscriptions from digital channels in the industry through a digital transformation of channel - Developed & Launched retail channel for Digital Financial Services and achieved Market leadership position in Mobile Wallets in 3 years from startup- Designed & launched mobile app for retail channel with detailed visibility of KPI Achievements, Commission Details as well as capability to design & launch on the go promos (All in Real Time)- Lead the development of retail channel to sell the products directly other than recharge only – more than PKR 18 billion worth of product subscription directly through retail channel

- Responsible for business growth and revenue of the company.- Highest growth total subscriber market share as well as revenue market share during 2018 vs the industry- Implemented detailed framework for 4G customer base growth with specific projects on all 4G inflows and outflows. Achieved highest 4G net adds during the year to attain largest 4G base- Increased customer engagement on weekly/monthly products leading to a 10% increase subscription revenue- Maintained Jazz as # 1 in NPS through enhancements in customer journeys & reduction in recursive charging- Development of retail channel to sell the products directly other than recharge only – more than PKR 8 billion worth of product subscription directly through retail channel

- Responsible for Product development & PMO across the company. - Partnering with marketing teams in developing product marketing strategy, product positioning, messaging and execution of marketing tactics and plan- Established and maintain standards for the project management team using Project Management guidelines, Quality Standards and Company requirements to implement projects in a manner that introduces economies of repetition and meets financial expectations - Manage the prioritization of projects proposed by each of the business are in order to establish project management staffing levels, training, tools, and software across all interfaces- Provide leadership to ensure proper investments in tools, processes and people are done to govern Project Portfolio, Risk Reviews, Document Controls and Project Management Training- Develop and maintains high end standard for regular project status reporting to track progress

- Responsible for Information Delivery & Campaign Management across the company. - Manage Business Intelligence system, infrastructure, operations & development & future roadmaps.- Develop & launch predictive models for churn management & ARPU enhancement- Contextual marketing campaigns to support Marketing in base engagement & churn reduction- Usage stimulation frameworks for revenue enhancement.- Global Control Group framework launched to gauge the effectiveness of BTL campaigns- Launched customer contact policy to prevent spamming to customers

- Responsible for Business Intelligence Domain including Data Warehousing system, ETL Systems, BI Reporting tools (Microstrategy) and Data Science tools.- Managing a system of over 500 TerabytesKey Initiatives and Achievements included:- Launch of 1st of its kind data science lab and development environment in local industry.- Launch of Pakistan’s 1st Churn Prediction Model- Pakistan’s 1st Mobile application for dashboard- Capex & Opex management of over 25M USD

Responsibilities included:- Lead, Design & Implement various Data Warehousing solution across different industries includingo Saudi Telecom (Telecom - Saudi Arabia)o PTCL (Telecom - Pakistan)o Telenor Pakistan (Telecom – Pakistan)

I started working for NCR Pakistan as Professional Services Consultant and worked on numerous data warehouse projects across various industries with a focus on Telecom Sector.Telia Sonera ECTL Quality Audit (Telecom – Sweden)The purpose of this exercise was to determine the quality of the work products being developed by Center of Expertise Pakistan for Telia Sonera Sweden. My responsibilities included being the lead auditor, validate the Scripts Quality and overall validation of the ECTL procedures.Credit Libanais Data warehouse and CRM (Bank – Lebanon)The project was to set up a Data warehouse & CRM application using Financial Services LDM. My responsibilities included acting as the team lead, providing Teradata technical trainings, customizing the data model and creating the physical model, help the Bank in performing data mapping with their source systems, guide the bank in performing efficient ETL, creating solution architecture, defining and creating database administration procedures.Bahrain Telecom Data Warehouse (Telecom – Bahrain)The project was to setup an Enterprise Data warehouse for Batelco. My role was of a data warehouse implementations consultant. This included working with the NCR Communications LDM. The database for the project was Teradata. My main responsibilities were implementation of physical data model, development of load processes including scripts, interface with the different systems. (Cobol Mainframe & Oracle), development of transformation scripts to transform data from various sources and populate the NCR Communications LDM, answering Ad-Hoc questions & queries by the customer and optimizations of queries.National Database & Registration Authority Data Warehouse (Govt – Pakistan)The entailed setting up Data warehouse for the Govt of Pakistan. I worked as Data warehouse implementation consultant. My main responsibilities included creating procedures in Teradata to transform and Load Text Data and Images