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As a Head of Product at Shell, I lead the development and implementation of the digital and connected customer strategy for Canada. I have over 15 years of experience in the energy, convenience retailing, e-mobility, and lubricants business, leading technology, customer experience (CX), loyalty, sales performance management, network design and development, and innovation programs.I am passionate about creating seamless and delightful customer journeys across channels and platforms, using agile methodologies, user experience design, and customer insights. I am a certified CX professional and a co-author of a book on CX, recognized for its thought leadership. I am also a leader of large cross-functional and virtual teams, having worked with both executive leadership and front-line teams, to deliver bottom-line results. I have a diverse international experience, with an understanding of ways of working and cultures across the world. I am always looking forward to network with people sharing similar interests and open to interesting opportunities.
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Head Of ProductShell Mar 2021 - PresentLondon, England, GbHead of Product for the Shell Canada App, B2C e-commerce platform, loyalty tech stack and EV charging experience. Leading the development and implementation of the digital and connected customer strategy for the Canadian market in collaboration with the extended North American and global product teams. Responsible for the design, adoption, success and P&L of the platforms. Skilled in product strategy, product management, DevOps, and leading design, development and delivery through SAFe/Agile teams. -
Global Innovation Project ManagerShell Jun 2019 - Feb 2021London, England, GbLed the global development and delivery of the site of the future project, to redefine the experience of retail service stations for the future, for digitally enabled customer journeys where EV and mobility as a service will dominate the consumer landscape, sustainability will be table stakes and convenience retailing & deli will be major value drivers. Developed new site and shop formats, a contemporary new visual identity, integrated digital experience and new facilities for the customer journeys of the future. Delivered pilot sites in Philippines, Thailand and Netherlands. -
Global Customer Experience Manager (Cx)Shell Jan 2015 - Jun 2019London, England, GbHead of CX, sales & channel partner performance programs for the global Retail (gas and convenience stores) business. Developed the customer experience strategy for global Retail. Designed and implemented CX measurement programs (VOC and MMP), and performance management & motivation program for sales teams, channel partners and front line staff. Led the delivery of annual global recognition events, held in Sydney, Dubai, New York, Paris, and Tokyo; to reward & recognize top retailers and sales teams. -
Global Sales Excellence Program ManagerShell Oct 2012 - Dec 2014London, England, GbLed a global program to improve the performance, capability, and professionalism of Retail Sales Managers. Developed sales staff recruitment strategies and frontline development programs. Introduced Coaching for frontline Sales Managers for the first time in the Retail business. Professionalized the sales teams through better call planning, sales life cycle management and through use of CRM. Designed the system architecture with IT to implement Salesforce. -
Sales ManagerShell Aug 2007 - Sep 2012London, England, GbMultiple positions in Sales & Ops. Managed a sales territory with over 40 franchisees.Led national sales performance and customer experience delivery programs to drive delivery of business ambitions through Territory Managers, District Managers and Franchisees. -
Supply Chain And Production ManagementBritish American Tobacco Jul 2004 - Aug 2007London, GbLed a factory production team to manufacture tobacco products and managed tobacco sourcing operations in two different management roles.
Umer Asif Skills
Umer Asif Education Details
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Institute Of Business AdministrationManagement -
Ghulam Ishaq Khan Institute Of Engineering Sciences And TechnologyMechanical Engineering
Frequently Asked Questions about Umer Asif
What company does Umer Asif work for?
Umer Asif works for Shell
What is Umer Asif's role at the current company?
Umer Asif's current role is Head of Product @ Shell | Product Strategy, Digital CX.
What is Umer Asif's email address?
Umer Asif's email address is um****@****ail.com
What is Umer Asif's direct phone number?
Umer Asif's direct phone number is +171324*****
What schools did Umer Asif attend?
Umer Asif attended Institute Of Business Administration, Ghulam Ishaq Khan Institute Of Engineering Sciences And Technology.
What skills is Umer Asif known for?
Umer Asif has skills like Customer Experience, Stakeholder Engagement, Key Account Management, Communications, Contract And Vendor Management, Retail, Energy Industry, Franchise Consulting, Video/media Development, Convenience Stores, Sales Operations, Customer Satisfaction.
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