• Collaborating with department heads and stakeholders to understand the hiring needs for the sales and distribution teams.• Develop and implement effective recruitment strategies to attract and retain top-quality sales and distribution talent.• Source, screen, interview, and assess candidates to ensure alignment with job requirements and organizational culture.• Manage the end-to-end recruitment process, including job postings, candidate evaluation, and offer negotiations.• Oversee and manage contracts with third-party agencies, vendors, and partners involved in the sales and distribution processes.• Serve as a point of contact for employees regarding workplace grievances, conflicts, and concerns.• Provide guidance and support to managers in addressing employee-related conflicts while ensuring compliance with company policies and local regulations.• Work closely with supervisors to ensure accurate records and timely communication of attendance-related matters.• Collaborate with finance and payroll teams to ensure accurate and timely payroll processing for the sales and distribution teams.• Address payroll discrepancies and resolve related inquiries from employees.• Responsible for 4 distributions (Unity-Xpress), 4 outlets of Sunridge Mart (in expansion stage), Sales and commercial roles of Sunridge Foods, Unity Foods and Sunridge Confectionary.• Drafting and executing trainings for sales team on monthly basis, strictly following the calendar and upskilling the salesforce in collaboration with sales leads.• Providing support to back-office TA team while overseeing front office requisitions.• Facilitating sales in monthly performance meetings and providing support from the HR perspective• Constantly updating org charts on Microsoft Visio and working on costing for entire sales and distribution team, also providing support to TA in manpower planning

• Joined as TA and OD resource to handle recruitment and on boarding for the back office of six Business Units of Diners in South Region (Karachi) and to provide support to OD Lead regarding movement activities in Head Office.• Currently leading TA & OD team at Head Office and also providing support in bulk hiring in Retail end.• Handled full life cycle end-to-end recruitment and onboarding process, successfully hired 100+ resources for different departments of different levels which include positions like Quality Manager, Merchandiser, Fashion Designer, Supply Chain Analyst, Retail Audit Analyst, Assistant Brand Manager, Inventory Officer etc. • Handled Diners official HR page for Job posts, OD activity posts, and for employer branding. • Drafted OD activities, created content for posts and presentations and prepared execution plan for Deputy Manager – OD. • Directly reporting to HR Director regarding back office requirements and liaising with seventeen H.O.Ds for vacancies in their respective department.• Leading employer branding activities, overseeing job fair movements and career connects.• Created and maintaining TA MIS for Head Office and requirement Tracker along with ERF, creating visibility reports on monthly basis.• Providing support to HR-Ops wherever the need arises and assisting team during the transformation phase with employee retention and conflict resolution.

• Joined as Technical Recruiter for their Dubai based project while also working as Associate Consultant for their local business in Pakistan.• Worked as Technical Recruiter on multiple requirements like Functional Tester, Deputy Manager – Zone Technology, IT Help Desk, Java Developer, Assistant Manager – Video Editor and QA – Ticket Master, got these requirements though a channel partner which goes by the name of Ultimate HR Solutions in Dubai, UAE.• Worked on Event roles which ranged from Food & Beverage (Senior Manager, Manager, Coordinator), Influencer Marketing (AM), Guest Hospitality Manager, Contract Manager, and Coordinator – License / Retail / Concessions / Partnerships.• Placed one Jordanian-Arab candidate for Coordinator F&B, one Lebanese-Arab candidate for Assistant Manager Video Editor, one Syrian-Arab candidate for Creative Designer and got organization the profit of 46,500 AED by second month of joining. • Used NaukriGulf to source Lebanese, Jordanian, Egyptian, Palestinian, Syrian, Emirati and British candidates for Dubai Expo 2020 as per the preference of the organizers.• Worked on multiple Expo positions at same time parallel to local business positions in severe pressure and still manage to make 8-9 submissions weekly.• Worked for clients like Nestle, Unilever, Packages Group, TPL Trakker, ICI etc. for requirements like Chief Information Officer, Head of Research & Development, Enterprise Sales Manager – Regional Head, and Chief Finance Officer.• Worked on C-suite executive level positions whose budget ranged from 2 Lac PKR – 13 Lac PKR, it involved careful talent acquisition, discreet meetings with high level profiles from corporate world and delicate handling of seasoned candidates.• Worked on LinkedIn RPS to send in-mails and create and run projects to effectively and efficiently source high end profiles and built meaningful corporate relationships.