Muhammad Umer Abdul Razzak Email & Phone Number

Singapore

Singapore

• Spearheaded strategies to improve safety metrics for Pakistan, the 3rd largest APAC market for TikTok, by 74%, by optimizing data analysis, implementing targeted policy enforcement, and leading cross-functional.
• Managed 13 workstreams with 9 cross-functional teams for the 2024 Pakistan General Elections, to design and launch key features, enforce impersonation policies, and coordinate election day operations, ensuring.
• Led market safety initiatives in Pakistan, including executing the first in-person Creator Focus Group, gathering user feedback on safety features, and collaborating with cross-functional teams to mitigate a ban threat.

London, England, United Kingdom

• Peckwater Brands is a provider of fully serviced virtual brands to kitchen operators in the UK, USA, UAE, and France. (Series A)
• Pioneered a data-driven market identification model to help the company identify next 10 expansion locations, presented recommendation to CEO and COO, and obtained approval for implementation
• Collaborated with the Product Team to build a Natural Language Processing model to analyse and stratify food and service reviews for UK operations to provide the team actionable data increasing average ratings from 3.8.

Cairo, Egypt

• Youngest manager in the leadership team with 4 reportees; Monitored and controlled financial and operational performance for Egypt, worked closely with global team to develop strategic initiatives to implement in Egypt.
• Revamped the onboarding and training process for drivers minimizing driver churn by 7% and training time by 48% after gathering insights through focus groups, interviews, surveys and observing the original process
• Spearheaded initiatives to decrease bookings missed as a percentage of total bookings from 13% to 5% by deep diving into the root causes, flagging it to the relevant stakeholders and taking corrective actions, best.
• Developed a model to rationalize backup drivers needed for Cairo & Alexandria by analyzing historical data for the past year, optimized the backup fleet by 37%, and boosted driver utilization by 24%
• Established a training program with automated messaging and targeted calls which improved Captain retention by 8% and overall fleet experience metrics by 5%.
• Piloted a dispatchment strategy to stop rides with zero bookings decreasing cost by 23%.

Dubai, United Arab Emirates

• Championed the planning and achievement of targets for Aug 2020 - March 2021 by closely collaborating with the 7 teams responsible for Egypt’s operations achieving 96% of the targets, the highest in all markets
• Revamped the driver bonus and deduction policies cutting down financial losses by 86% and improved bus driver's performance metrics of Reliability from 91.3% to 96% (industry avg: 94%) and Ride fulfilment from 95.6% to.
• Built a capacity reduction model to scale down operations due to COVID restrictions by 80% in three phases, closely working with the acquisition and driver support teams
• Devised a loyalty program scoring and incentive mechanism for all six markets to encourage driver retention, also designed a framework for approaching churned drivers, improving reactivation by 17%

Karāchi, Sindh, Pakistan

• Oversaw a 15-member external auditors' team for the audit of the demerger of RB Pakistan into RB Health and RB Hygiene
• Reduced Accounts Receivable amounts outstanding by 23%, reducing the amounts outstanding above the payment cycle of 45 days by 68% with close collaboration with the Sales team
• Led the Balance Sheet reviews for RB Pakistan locally (with the Finance Director) and regionally and managed the quarterly planning of the Company's Net Working Capital

Karāchi, Sindh, Pakistan

• Selected as 1 of 10 individuals for the accelerated leadership program for top talent (top 0.25% of all applicants in Pakistan) and successfully completed rotations in Sales, Marketing, CSR, Supply Chain and Finance
• Jul 2018 to Sep 2018: Sales; Implemented “Smart Ordering” a demand predicting tool to increase in-field hand-held device usage and optimize sales calls. This increased device usage by 45% and sales by 15% in the first.
• Oct 2018 to Jan 2019: Marketing; Planned and executed a holistic digital, media and trade marketing strategy for the fifth song of Strepsils Stereo, which helped the brand achieve Targets for the Quarter by 115%.
• Feb 2019 to May 2019: CSR; Created a 12-month awareness and engagement plan for Hoga Saaf Pakistan to leverage the media partnership with one of the leading television networks of Pakistan.Led the social impact.
• May 2019 to Jul 2019: Finance; Revamped and coordinated the quarterly Stock Count process to ensure all timely write-offs were recorded accurately. Also managed the ‘Vendor Account Digitization’ global initiative as.
• Jul 2019 to Aug 2019: Supply Operations; Planned embellishment activities across the 4 warehouses & factory of RB Pakistan which accounts for over 30% of the COGS.Coordinated a project to start exports of Veet Cold Wax.

Karāchi, Sindh, Pakistan

• Led the financial strategy and implementation of an organization of 110+ members and developed the financial prowess of the organization by revamping financial procedures and improving financial knowledge of all.
• Ensured the execution of a profitable national conference for 450+ delegates with a budget exceeding PKR 4 million making it the first such event in 5 years that was in financial surplus

Karāchi, Sindh, Pakistan

• Created a comprehensive digital marketing strategy for a year-long recruitment campaign and developed and executed a new standardized onboarding program for the affiliate. Revamped and implemented a new and improved.

Karāchi, Sindh, Pakistan

• Developed a new “efficient logistics planning model” to improve logistics efficiency and utilization in a cost-efficient manner. Implementation of the new model reduced transit delays by 18%, idle waiting time by 37%.

Pakistan

Responsible to get partners on board for the conference and follow up with partners/sponsors post conference.

Karāchi, Sindh, Pakistan

Helped plan and organize a Welcome back reception for the Pakistan contingent after their return from the World Games 2015 as team leader of the Operations team. Also assisted in writing sponsorship letters, invitation letters and letters of appreciation. Awarded Best Intern award.

Master Of Business Administration - Mba, Business Administration And Management, General

-VP Finance | Environment & Business Club -Team Member Impact Assessment, Student Impact Fund - Selected as 1 of 21 students as part of.

Bachelor Of Science (Bsc), Accounting And Finance

Activities and Societies: Local Committee Vice President - Finance & Legal - AIESEC in IBA IBA Public Speaking Society IBA Dramatics.

A Levels, Accounting And Business/Management

Economics, Maths, Accounts, Psychology

O Levels, Natural Sciences

Activities and Societies: Student Council Vice President- Literary SocietyPhysics, Chemistry, Accounting, Additional Mathematics, Sociology