"It would not work in Pakistan"​ The phrase which gave me immense confidence that it will work, ONE fine day. I have been part of numerous projects based on Brand Activation, Marketing Research, Concept creation, Strategy execution and On-site Event Management etc. Most of the assignments taken up by me needed Tailor-made solutions for brand evolution, aimed at fusing the brand’s core essence; the target market, through the execution of unique, creative branding campaigns.I did enjoy the role of being DNP's First & Sole Authorized Dealer for Pakistan. http://dnp-screens.com/I joined Media Gurus, which is a brand activation and marketing research company in 2008 and was associated with it as Director till December 2012. http://www.mediagurus.com.pk/The journey led me to the most interesting point in my professional career in year 2010. The pursuit of finding the unique or lets say never done before idea hit my road. "3D Projection Mapping"​ in my hand. www.3dillumination.com I have kept a side of me touched with Sports. It had to be something never done before but in Sports. With support of my dear friend, "Syed Nauman Shah"​ and courtesy of "Antonela Maria Obreja"​, I managed to gain the license of Professional Boxing by World Boxing Council for Pakistan. http://p-p-b-l.blogspot.com/ My Entrepreneurial ventures have been coupled with academics as well. I have the privilege of being associated with prestigious universities such as Muhammad Ali Jinnah University, Air university & Riphah International University in the capacity of Visiting Faculty. Moreover, I have also conducted occasional lecture sessions at Comsats & International Islamic university.