Leading SEO & SEM for Pumpkin, a subsidiary of Zoetis Inc (NYSE: ZTS)SEO: Organic traffic from 0 to 700K/month in 18 months. 📈🐶🐱Grew Pumpkin to be the #1 Pet Insurance brand in organic traffic and one of the leading pet sites in the country. Ranked key terms like "pet insurance" (#5) "cat insurance" (#3) kitten insurance (#2). Grew domain authority from 7 to 57 in 18 months. Outranked competitors in the industry who have been operating for over 10 years.SEM: Managed a 7-figure annual paid search budget with continuous month-over-month conversion rate improvement.Growth in organic search led to numerous new revenue streams for the company via affiliate relationships. Launched and managed these relationships.We rank for key revenue-producing terms: "best dog food" + "dog dna test" + "dog collars"

First Marketing Hire. Joined as employee #11 while Domio was in seed stage, led Marketing & Growth efforts from seed stage to 100M Series B led by GGV Capital.Under my leadership scaled out our Marketing & Growth team and was responsible for the following verticals. SEM, SEO, Acquisition (All Paid Marketing Channels), Social Media, PR, Email & Content. Reported directly into CEO.• Responsible for scaling our Direct Booking Platform (fastest growing rev channel / $3MM+). Consistently drove CAC lower for our DBP by building a scalable growth marketing strategy for all cities Domio operated in.• Worked with leadership team to build a marketing strategy for our shift towards "apartment hotels". Drove TripAdvisor strategy that led Domio to becoming the #1 Ranked Hotel in New Orleans in less than 6 months (record growth).• Built Domio's NPS to an industry leading 80+ by providing Customer Delight teams with a realtime feedback solution. • Drove Domio's Brand Awareness by driving strong PR results (placements in NYTimes, WSJ, Conde Nast, LinkedIn Top Startups & more) and driving our review strategy to over 850+ 5 star Google Reviews.

• Create, manage, and optimize paid campaigns across multiple channels.• Continually conduct keyword and audience research• Identify new channel opportunities• Report on progress, best practices and optimization suggestions• Identify benchmarks and increase conversions

Lead Growth Analyst on a team of 8 working to improve BuildZoom's conversion. We used BuildZoom's analytics to make data based growth recommendations related to conversion optimization. Final Growth Analysis included recommendations for BuildZoom's landing page, contractor page and other high traffic areas of the site. Our recommendations included CRO techniques and messaging.

Worked as a growth analyst on a team of 12 to create Eaze's customer journey map. Growth was responsible for organizing data from survey results and existing user data into pivot tables and charts. After organizing data we were responsible for analyzing the data to find insightful trends that would assist in the customer journey map creation.

Full Service Marketing Firm, handles all aspects of marketing for small businesses & large corporations. Led lead generation that resulted in a significant growth in new business development. Worked with teams on client projects that included: Paid Acquisition, Lead Generation, CRO, SEO, Content & Email Marketing. • Grew companies most important KPI (monthly memberships) every month with a first month increase of over 300%. Managed teams that led to consistently exceed client expectations. Selected Contributions:• CRO: Increased conversions by 30% by improving content on main landing page, as well as optimizing Paid Ads campaign with ads that had a higher CTR, lower CPC, and higher quality score. • Email: Initiated a campaign that converted 30% of traffic into opt-in emails for client. Led email marketing on newly created list and generated over $12k in revenue from email campaigns in first two months.